OCTOBEU 4, 1917. 



The Florists^ Review 



15 



Tlio sales were made up of 5.1 per cent 

 cut llowers, ;{0 per cent plants, 12 i)er 

 cent bulbs, seeds, nursery stock, soil, 

 etc., and .'! Jier cent florists' suj)plies. 

 The ])r()fits were only \[) per cent of tlio 

 sales, but the proprietor had drawn a 

 good living wage charged to pay roll. 



Mr. Wilson's item of 4 per cent for 

 coal attracted tiie attention of many 

 who have greenhouses. F. C. W. Brown 

 said the J. M. Oasser fuel bill has been 

 about 4 ])er cent of the gross sales, l)ut 

 botli gentlemen said it will double tliis 

 year. They were speaking of retail 

 sales, whicii would imt tlie growers' per- 

 centage ligure, on tiie same basis, at 10 

 per cent to 12 per cent of tiic receipts 

 at wholesale prices. Mr. Brown said 

 that the experience of the J. M. Gasser 

 Co., operating three tlistinct businesses, 

 greenhouse, wholesale commission store 

 and retail store, with carefully kept 

 books for each, shows the growing end, 

 all stock sold at wliolesale, to be much 

 the most profitable. The retail store 

 pays lU i)er cent on the sales in an av- 

 erage year, but the wholesale house, 

 operating on 1.") per cent commission, 

 Avould not break even if it were not for 

 the items of merchandise liandled, like 

 ferns and suj)plies, on wliich better tlian 

 15 per cent is to be had. 



Secretary's Report. 



Secretary I'ochelon had no written 

 re])()rt. He had some notes, but said 

 that if it sounded like the result of a 

 nightnuHH" he had nmde the notes be- 

 tween the hours of 10 p. m. and 2 a. m. 

 tlie iiiglit before. He showed tliat in 

 1011 the dues received by the associa- 

 tion were only ,$20;!, wiiile this year 

 they exceed $(5,100. Tiie association 

 now has in good standing: 



Mt'iutiirs I';i\ iiii; (hies Aiiiomilinf; to 



1 ^■'■0 per yi'Mi- .•;; Jio.l") 



].">•'{ -i> pi T yi-,ir ."..OCiO.Oi) 



7(> l."j per jetir 1.140.00 



ST 10 per year S70.00 



U'2 S per year 7:it!.(M) 



<>'.» 5 per year ::ioA>i> 



478 ijsC.lSl.Oil 



It is understood tliat dues of tiie 

 members vary in proportion to tiie size 

 of tiie city and tiie number of F. T. 1). 

 members there. Tiie one jiayiiig $;!0 is 

 Samuel Feast tS: Sons, tiie only member 

 ill Haitimorc. 



Mr. I'dciieidii tlicii sp()k(.' extempo- 

 raiicdiisiy ot' tlie nian\' jMiints that iiave 

 come up ill tiie year's work. He ex- 

 ]ilained ills recent iiujuiry blaiilc to 

 members, saying tiiat he iiad no antag- 

 onism to any otiier society or tiie work 

 it is doing, iuit li(i|i('d tu crcatf discus- 

 sion and aiid to tlie interest talvcii in 

 tiie alrair^s of tiie F. T. 1). He said tiiat 

 tiie sjdendid progress so far made has 

 been tlie work of a volunteer army, but 

 that he ]iurposes to nialxc it an ;iiiiiy 

 of conscrii)ts liy demanding tlie assist- 

 ance of every niemlM r to swell the 

 meml)ersliip and extend the usefulness 

 of tiie association. 



Treasurer's Report. 



Treasurer W. L. Rock ]iresented a 

 re])ort oi' the financial affairs of the 

 association from August 1, 1!'l<i. to Sep- 

 tember :;ii, 1017. It sliowed: 

 KKCKIPTS. 



Mi'iriher>liip fees $ SliO.OO 



Aiiiiual (lues C,,L>2(!.U0 



Fur cnaraiitee t'liinl 2.i:{S.0O 



For imlilicity fninl 2,2.")9.00 



For advert iseiiicii IS SOO.OO 



Sale of posters l.V.tC.Oo 



Sale of cle<'trot\pes 4G.00 



Interest 338.32 



Total .?l;!,70:!.;!2 



W. F. Gude. 



I*rr~i<leiil I'. I'. |) 



i>isi;ri;si;Mi:\is. 



Deposils reliinicil sK iuciiiImts .'S Ml .'iii 



I'riiil JMi.' 2.7."ii;.e,l 



Scirclary 's i-\poiiso L',.".l .';.<mi 



.\nilit nil. (Ill 



Trade paper .■oiverl i>iiiL: .", t:;.nci 



'I'reasurer's rxiiruse 2S.7.". 



\a",::\\ t'xpeiisc "."..nil 



Mothers' day piihlirity r.77.iii) 



Kl'l'"!'' i'l.i.' I lillL.'^ IjMl.tlll 



l-'.\rliaiiy;e and iiilsicllaiiroiis .".."...".ii 



Total S i; '.iL'ii.lJi; 



I'alance r,..s7:',.ii(; 



<;raiid total .•< I :;,T'.i.",., ••,•_' 



rile association now has in its wori\- 

 ing iialaiiee the siim ot' .t."i,7."i.".itn ;iiii| 

 iiolds in its giiar.-iiitee fund ^7, 1 .""i.'i.nO, 

 the greater jiait of the iiinney liring out 

 :it interest, .+ 1,(1(1(1 in a i.ilierty iiond. 

 Tlie tot.'ii funds are * 1 LMMd.O'.t. 



Trade-Mark. 



The coniiiiif tee a |i|Mii iitnl at tlie N'rw 

 ^ ork meeting in .\iigiist to eoiisidiT the 

 matter of a tr.'ide ma rk I'lir llio use n<,' 

 moiniiers reported that thirc is iiigi'iit 

 need for ;i (jcsigii whirh can be oiii 

 jiioyed on windows, p.arcels, st.'it ioiiery. 

 wagons, signs and in ad\ (Ttiseinriits of 

 members, aiiil reconinieinlrd that a jiri/.e 

 of $100 be offered for the accepted de 

 sign, with $|(l(l expiMise money to iid- 

 vertiso the comjietitiou, the designs sent 

 in to be submitteil to the meinbers at 

 tlie next annual incetin^. So inaeticai 

 did tlie ii|e;i a|i|i<'ar tli.at the i-oininittee. 



uhii-h consists of I'. C. W. I'.inwn, G. 

 K. M. .Stiinip|i and K. .\. I'ettcrs, was 

 instnictrd to go ahead, but to otVer .+200 

 as ihc pri/e and to try to have tlie de- 

 signs read\' for selection at the nii'i'ting 

 to lie li(dd at St. Louis at the time of 

 the .\;itional Idow.T Show next .\pril. 



Publicity. 



I'lililiidt \- occu|iied a large share of 

 the time, lieilig a speidal order ot' busi- 

 ness t'or one of the sessions of the sec- 

 ond da\-, liiit ;i report li;.- 11. J'. l\iioble 

 preiMpitated a loiii; discussion at the 

 first session. The coinniittee reported 

 th.at nieinlieis ;nid others had subscribed 



.•il t *L',:;iHi to a pulilii-itv fund. Tlio 



coinniittee wa^ aliniit to spend the 

 greater part ot' the money on a spc^cial 

 article ill a svndic.a'e ot' liig newspapers 

 featuring sending llowers to soldiers, 

 liiit were deterred by the action <if the 

 ^. A. I', in eiiteriiii; the imhliidty field. 

 It \\;is thoii^ht liesf |,y the coiimiittee 

 that action Ke ]iost|ioned until after 

 this meet i iil;. 



U. < '. Keir, |iresident of the S. .\. F., 

 .•iskeil the I". T. I)., the I'liited States 

 I'lorists, the i{ot;i ry i'lorists and all 

 others with funds for general j)ublicity 

 to put their money in with that of the 

 S. A. I'. This led to a general expres- 

 sion of \ iew^ jiart icipated in by (leorgo 

 Asnius, .Max Schlin-. .\lliert i'lndieloii. 



