16 



The Florists^ Review 



OCTOBKU 4, 1917. 



Fred ]iautensc-hla{,'('r, II. ]). Hehiller, 

 Irwin HorU'rniaiin, S. A. Aiuler.soii and 

 J. C Harper, from wliicli it apiJcared 

 that tlu' interests iliat anticipated the 

 S. A. J'\ in tlie work were ))()th to aban- 

 don tlieir endeavor even now tiiat s(»nie 

 thing larjjer is in view. Philip Breit 

 nieyer ended Hie disenssion for the time 

 t)y sayintjj tliat he alreadv had <jiveu 

 $100 to tiie S. A. F. fund and would in- 

 orenso it to $()()(). .Mr. Kerr asked if 

 this was i»er annum and was infoniicd 

 tliat it is so intended. 



Wlirii the puldicity mutter wa- 

 taken up ;it tlie second da>' 's session 

 Secretaiy I'ocdudoii moved tliat the as 

 sociation return to tlie S. A. F. ]iul)licit y 

 fund tlie-.tl,000 orijiinailv sultscribed to 

 the F. T. 1). fund l.y the parent ]>odv 

 and put witli it .$l,r.()() from tin? V. T. l'). 

 general fund. The motion carried witli 

 much entliusiasni. It was announced 

 that the I'nited States Florists had 

 decided to abandon tlieir <i-eiieral ]>uli]ic 

 ity work ami throw their fun<ls ;nid in 

 fluence with the S. A. F. publicity. 



President Kerr called for individual 

 subscrijdions and tlie followin'^r were 

 announceil, some of them b(dnLr incicase- 

 ou previous subscriptions: 



Henry Penii, Huston ,S .^OO.Oo 



A. W. Smith Co.. I'ittsliiir«li KHI.OO 



W. L. Ifock I'"l(pucr Co.. Kaiis.is City.... KMl.iie 



HoliMiiiioii Flonil Co., Cliicitro 100. (K) 



T. J. Noll & Co.. KaiisMS litv KM). 00 



MichifcMii Cut Flower i:xc'li:ini;c. Hitroil. 100.00 



F. v.. Wclicr, St. l.oiiis .-.n.oo 



1). n. Kihviinls. Atl;inlii' Cit.v, .\. ,1 .".(i.oo 



J. M. (I.isscr Co.. Cleveland HOO.Od 



(Jriinm A: Corlv. St. Uoiis 1(I0.(Mi 



]!ciiil> Floral ("o.. Dftroit 100.0(1 



W. J. I'alnHT, IJiilTalo KKI.otl 



Charles (Jrakclow. IMiihulolphia lOO.OO 



S. A. Anderson. Hiiffalo lOO.Oo 



Cohen & ililles. New York .".O.oc 



John V. IMiillips, Hrookl.vn 50.00 



Metz iV Itatcinaii. Toledo, O .W.OO 



S. St'liKin.in, New York nO.OO 



lierteriiiaiin l!io^. Co., Indianapolis.... TiO.CH) 



<l. K. .M. StuniiM'. New York fiO.OO 



.To.v Flnral Co., Nashville, Tenn .")0.00 



Feast iV; Sons, Maltiinore ."^lO.OO 



F. II. Weber, St. J.oiiis liS.OO 



(i. Jl. 'laepke, Detroit L'.'i.OO 



\V. C. Cloeckner, .\lliaiiv lO.(K) 



.1. F. S\illi\an, Detroit .SO.OO 



!■;. C. I.iidwii; Floral Co., I'ittsOiirKli. . . ."pO.OO 



Kedondo Floral Co., I.os AnueU's, Cal.. nO.OO 



. .lolin II. Dunlop. 'I'oronto, Can .')0.(M> 



lOilward Seeerv. I'.iterson, .N. .1 .">0.00 



.1. S. Wilson, Des .Moines, la .W.OO 



,1. W. Uod^ers. Da.vton. () 1.>.").00 



\l|ili,i Floral Co.. I.aiisiiit;, Mi'di 25.00 



L. E. Warner, Cleveland i;o.O() 



Central Floral Co., Delndl r>.00 



.\nieriean Itiilli Co.. Clii<af;o ."lO.OO 



Ira .1. .Marvin. Wilkes-Harre, I'a :;.'>. 00 



(iinnniiiue iV Sons. London. Ont 25.00 



II. Dilleinutli, Toronto. Ont 25.00 



Fetter'^ Floral Co., Detroit 25.00 



lotal ^2,585.00 



Henry I'enn, of Boston, told how an 

 unadvertised business of ,$:?0,000 to $40,- 

 000 a year had been built up to $.S00,000 

 a year on an advertisino; expenditure of 

 eight ]ier cent of the sales. He ex- 

 j)laine(l that department stores spend 

 only two or two and one-half ])er cent 

 on ad\ ertisiiig, and said the lower cost 

 is -because seveial in each citj' are work- 

 ing for the same ]nirpose and the adver- 

 tising helps. He ]iredicted that the 

 same thing will occur when several llo 

 rists get to ad\ertising in the same city. 



There was a long discussion of the 

 relationship of the F. T. D. with the 

 S. A. F. The F. T. D. is the only affili- 

 ated society Avhich requires its members 

 also to be members of the ])arent organ - 

 i/ation, and the necessity for joining 

 both is thought to deter some from 

 coming into the F. T. D. As a stop to- 

 ward tlicsc stdiitioiis, the piesideiit \vas 



Philip Breitmeyer. 



\ice-prisi(leiit I'. I . D. 



instructed to appjint a committee of 

 three to work out a plan whereby mem- 

 bers of the F. T. 1). automatically will 

 be members of the S. A. F. 



Seligman's Window Contest. 



Some months ago Sam Seligman 

 offered a prize of $li5 for the best win- 

 liow decoration in Detroit this week 

 advertising the telograj)h delivery of 

 the llower business. It [troved to have 

 been an inspiration, as twelve windows 

 were decorated for the competition. 

 The Fetters Floral Co. and J. Breit- 

 meyer 's Sons each decorated windows. 

 Among other contestants were the 

 Michigan Cut Flower Exchange, the 

 Central Floral Co., the Bemb Floral Co., 

 the Scribner Floral Co., J. F. Sullivan, 

 W. B. Brown, Charles Plumb and Walter 

 Taepke. The judges were Henry Penn, 

 \V. .1. Smyth and W. J. Palmer. They 

 awarded the prize to the window at 

 F.reitmeyer 's store. Mr. Selignuin paid 

 in cash and Mr. Breitmeyer handed the 

 bright new bills over to the publicity 

 committee. Mr. Seligman renewed his 

 offer for next year, and Charles H. 

 Grakelow offered a silver cup for the 

 same purpose. 



Election of Officers. 

 President Gude was elected with a hur- 

 rah. Vice-president Asmus withdrew m 

 favor of Philip Breitmeyer, who was 

 elected by acclamation. "The secretary 

 and treasurer are elected by the board of 

 directors, but the retention of Secretary 

 Pochelon and Treasurer Kock seems a 

 foregone conclusion. 



H. Dillemuth, H. P. Knoble, Edward 

 Sceery and W. J. Smyth were elected 

 .lirectors in place of Harry Papworth, 

 George Stumpp and O. J. Holm, whose 

 terms have expired, and L. D. Thomson, 

 who resigned because of illness. 



There were invitations to meet next 

 year at Chicago, Buffalo and Cleveland, 

 Cleveland being chosen. 



Auction for Publicity. 

 After two days of hard work, relaxa 

 tion came with the closing session in an 

 auction, at which Philii) Breitmeyer 

 wielded the gavcd with all the grace of 

 a professional. A large painting in colors 

 had been presented to the association by 

 the Poehlmann Bros. Co., of Chicago, to 

 be auctioned for the benefit of the S. A. 

 F. jiublicity fund. The i)ainting was the 

 work of an artist in the supply depart- 

 ment, worked out on an idea of T. E. 

 Waters. A messenger boy in uniform 

 carrying a large bompiet is shown droji- 

 ping oft' an express train at the seashore, 

 about to board a steamer which is aj* 

 proachiiig. ty].ifying the F. T. D. idea. 

 The bidding ran on amid much hilarity 

 until W. J. Palmer reached $12.j, wher.' 

 upon the auctioneer knocked it down to 

 liimself at $ir)0. Mr. Palmer then an- 

 nounced that he would <lonate his l)i(l to 

 the i)uldicity fund, with $2.'> additional 

 for a week's use of the painting in his 

 window. Mr. Breitmeyer thereupon an- 

 nounced that any F. T. I), florist can have 

 the use of the picture for a week by 

 paying $25 to the S. A. F. imblicitj funtl. 

 Tliere were several appli( ations. 



During an earlii'r session Secretary 

 I'ochelon had asserted that one of the 

 members was trying to get his "goat,'' 

 and tlH> next day that member had placed 

 .'I woolly toy goat on tlie secretary's <lesk. 

 Auctioneer Breitmeyer announced that 

 lie would sell the secretary's goat for the 

 benetit of tlie publicity fund, and that 

 it might afford an oj>i>oi timity to someone 

 who had failed before. The bi<lding was 

 livelv and hilarious. II. V. Knoble linallv 



