18 



The Florists^ Review 



OCTOBBB 4, 1917. 



pink sorts have not yet been named, 

 but appear to be worthy of that dis- 

 tinction. 



Gus Taepke, of Detroit, decorated the 

 president's table with a handsome bas- 

 ket of roses and gladioli. 



Several traveling salesmen had sam- 

 ple displays at one or another of the 

 hotels. 



Allied Societies. 



The United States Florists, an organi- 

 zation of a half dozen large retailers 

 with one building company cooperating 

 for the purpose of national advertising 

 to increase the use of flowers, L. W. C. 



Tuthill, secretary, held a meeting at the 

 Statler hotel to work out plans for 

 further activities. 



The Eotary florists had a special 

 meeting during the convention and Oc- 

 tober 3 were guests of the local Eota- 

 rians at their weekly luncheon. 



Personal Notes. 



W. P. Kyle drove his Mercer from 

 Chicago to Detroit in fourteen hours of 

 road time. With him he had Mrs. Kyle 

 and L. R. Bohannon and wife. 



F. A. Friedley, H. P. Knoble and some 

 of the other Clevelanders made the trip 

 by automobile. 



X THOSE ^PRESENT 



it^r/svih«tirirwr«viri«viri«vir?sviri«\ih«\ir«tirirsvir)^ 



THE attendance from outside Detroit 

 exceeded 100, and both coasts were 

 represented, there being one man pres- 

 ent from Los Angeles, Cal., and several 

 from cities on the Atlantic seaboard, 

 with half a dozen Canadians. The local 

 committee tagged each man with his 

 name and address and at the opening 

 session each person present was asked to 

 rise and announce himself after the 

 fashion made familiar by Rotary Clubs. 

 The names and addresses of those out- 

 side Detroit, for all the Detroit florists 

 were there, were as follows: 



Anderson, S. A., Buffalo. 



Anderson, W. H., Lebanon, Tenn. 



Arlln, K. C, Bellevue, O. 



Asmus, Geo., Chicago. 



Bate, George, Cleveland. 



Berkowltz, Paul, Philadelphia. 



Bertermann, Irwin, Indianapolis. 



Bertermann, John, Indianapolis. 



Bissinger, J. A., Lansing, Mich. 



Blessing, F. B., Jaclison, Mich. 



Boehrlnger, R. G., Bay City, Mich. 



Bohannon, L. R., and wife, Chicago. 



Brown, Chas. H., New YorlJ. 



Brown, F. C. W., Cleveland. 



Coggan, S. W., and wife. Battle Creek, Mich. 



Cohen, G. H., New York. 



Critchell, C. E., Cincinnati. 



Dicks. F. G.. London, Ont. 



Dlllemuth, H., Toronto, Ont. 



Dunlop, .T. H., Toronto, Ont. 



Dudley, H. A., Lansing, Mich. 



Edwards, D. B., Atlantic City, N. J. 



Falkenhcyn, C, New York. 



Fancourt, E. J., Philadelphia. 



Feast, Charles, Baltimore. 



Fisher, George, Chicago. 



Folev, P. J., Chicago. 



Friedley, F. A., Cleveland. 



Friedman, O. J., Chicago. 



Galavan, E. G., Chicago. 



Gammage, Wm., London, Ont. 



Genighty, Geo. M., Toronto, Ont. 



Gctz. Hester. Cleveland. 



Gloeckner, Wm. C, Albany, N. Y. 



Goldenstein, E. H., Chicago. 



Gorly, Vincent. St. Louis. 



Grakelow. C. H., Philadelphia. 



Grandy, J. W., Jr., Norfolk, Va. 



Green, Robt. E., New Haven, Conn. 



Gude, W. F., and wife, Washington. 



Hagenburger, A., Mentor, O. 



Hagenburger, Carl, Mentor, O. 



Hamilton. E. B., London, Ont. 



Harper, J. C, and wife, Pittsburgh. 



Hecock. L. C, and wife, Elyria, O. 



Heinl, Fred G., Terre Haute, Ind. 



Herre, A. W., Chicago. 



Higgins. J. J., Toronto, Ont. 



Hill, Joseph, Richmond, Ind. 



Howard, H. B., Chicago. 



Johnson, Frank M., Chicago. 



Joy, T. H., Nashville, Tenn. 



Karins, J. J., Philadelphia. 



Kerr, R. C, Houston, Tex. 



Kift. Robert, Philadelphia. 



Kirchner, F. J., Cleveland. 



Kirchner, Norman. Cleveland. 



Klingsporn, Paul R., Chicagr). 



Knecht, F. J., Fort Wayne, Ind. 



Knoble, H. P., Cleveland. 



Knopf, Albert. Los Angeles, Cal. 



Kohout, Joseph, Libertyville, 111. 



Kyle, W. P., and wife, Chicago. 



Lautenschlager, F.. Chicago. 



Leganger, M. A., Chicago. 



Lehrmann. F. M.. Toledo, O. 



Longren, A. F., Chicago. 



Loveridge, Chas., Peoria. 111. 



Lowther, Clifford, New York. 



Ludwig, De Forest W., and wife, Pittsburgh. 



Mann, Earl, Richmond, Ind. 



Marlon, G., Wllkes-Barre, Pa. 



Metz, Earl B., Toledo, O. 



Miller, A., Chicago. 



Nelson, F. G., Burlington, la. 

 Newcomb, Robert, Chicago. 

 Palmer, W. J., Buffalo. 

 Phillips, Wm. A., Brooklyn, N. Y. 

 Pollworth, J. E., Chicago. 

 Priggooris, Angel, Lansing, Mich. 



Rock, Wm. L., Kansas City. 

 Rodgers, W., Dayton, O. 

 Russell, C. E., Cleveland. 

 Sellgman, Sam, New York. 

 Sceery, Edw., Paterson, N. J. 

 Schiller, H. D., Chicago. 

 Schramm, F., Toledo, O. 

 Schramm, George, Toledo, O. 

 Schwerin, Arthur, Burlington, la. 

 Smyth, W. J., and wife, Chicago. 

 Stumpp, G. E. M., New York. 

 Tuthill, L. C. W., New York. 

 Toepel, Wm., Minneapolis. 

 Thomas, C. C, Indianapolis. 

 Thiemann, Herman, Owosso, Mich. 

 Taylor, Palmer, Buffalo. 



Usinger, W. T., Pittsburgh. 



Van Boeselager, A., Mt. Clemens, Mich. 

 Van Bochove, G., Kalamazoo, Mich. 

 Vinson, M. A., Cleveland. 

 Vogt, A. H., and wife, Coldwater, Mich. 



Wagner, L., Sandusky. O. 

 Washburn, George, Bloomington, 111. 

 Waters, T. E., Chicago. 

 Weber, P. C, St. Louis. 

 Weber, F. H.. St. Louis. 

 Wetland, G. C, Evanston, 111. 

 Wilson, Ella G., Cleveland, 0. 

 Wilson, J. S., Des Moines, la. 

 Windier, J. J., St. Louis. 

 Winterich, Chris, Defiance, O. 

 Wolfe, T. J., Waco, Tex. 



Young, John, New York. 



Zech, A. J., Chicago. 



THE PRESIDENT'S ADDRESS. 



[This is the annual address of the president, 

 delivered by W. F. Gude at the annual conven- 

 tion of the F. T. D. at Detroit, Mich., Octo- 

 ber 2.] i 



One short year ago next week our as- 

 sociation took on a new lease of life 

 when we held what I would term the 

 first real meeting of this association in 

 the city of Chicago. It is gratifying 

 to state that in the last year our as- 

 sociation has made splendid strides. 

 However, being naturally of a progres- 

 sive disposition, the progress made has 

 not been as rapid as we might hope for. 

 This, however, is not due to any lack of 

 enthusiasm or efficiency in the secre- 

 tary's office or on the part of the other 

 officers and directors, but rather to an 

 apparent feeling among our members of 

 "let the other fellow do it." However, 

 I entertain no doubt that, with more of 

 such meetings as this and the one we 

 had a year ago, we can and will engen- 

 der the feeling in every individual 

 member that by serving the association 

 generally the individual will benefit 

 himself. On account of the strenuous 



war times we ar^ contending with to- 

 day, as the months go on we must expect 

 to have still harder problems confront- 

 ing us; so for these reasons it would 

 seem there is more need than ever for 

 real earnest heart-to-heart talks .and 

 active cooperation. With all the knotty 

 problems that we have confronting us 

 today incident to the war conditions, we 

 must use them as an incentive to spur us 

 on to greater work for the F. T. D., and 

 with a strong pull, a long pull and a 

 pull all together, the results Will be 

 nothing short of marvelous. 



At our annual meeting held in New 

 York August 21, last, the day previous 

 to the meeting of the S. A, F. conven- 

 tion, much good was accomplished in a 

 get-together way, and many thoughts 

 and ideas were brought out that should 

 produce some substantial results at this 

 meeting. Although the meeting was not 

 as largely attended as we had hoped for, 

 yet what was lacking in numbers was 

 made up in enthusiasm, and well reflect- 

 ed the work and ideas started at the 

 Chicago session and the splendid results 

 attained during the last twelvemonths. I 

 sincerely hope that at our next annual 

 meeting we may all have cause to re- 

 joice at the wonderful progress we shall 

 have made. 



Publicity. 



To my mind, a publicity campaign 

 should be entered into whole-heartedly, 

 speaking from a national standpoint, by 

 amalgamation and closer cooperation in 

 the expenditures of money for general 

 advertising. At present, we find that 

 some firms are contributing to five or 

 six general advertising campaigns. I 

 believe this money could be better spent 

 if it all went through one channel. In 

 these days of high cost of everything 

 connected with our business, economy 

 being the watchword, we should have 

 before us a maximum of results and a 

 minimum of expenditures, and as the re- 

 tail florist is the final barometer of all 

 — wholesaler, grower, greenhouse build- 

 er, and, in short, every man who pro- 

 duces anything for the florists' business, 

 not excepting the trade papers and ad- 

 vertising experts — it would seem that 

 all interests should cooperate by center- 

 ing on the retail florists for the maxi- 

 mum publicity, because when there is 

 no outlet for the stock produced by the 

 grower, it will immediately affect all 

 other lines of the allied industry, which, 

 in any way, may be catering to the pub- 

 lic through the retail florists' establish- 

 ments. So the one big problem is let- 

 ting the public know in the most effec- 

 tive and forceful manner possible that 

 we have flowers and art to sell. If we 

 do this the growth of our business will 

 be little short of marvelous. 



The wonderful possibilities and oppor- 

 tunities that are passing by our doors 

 daily would be seized by some other live 

 trade concerns and used for an adver- 

 tising lever if they had but the oppor- 

 tunity. I refer, particularly, to special 

 show days, F. T. D. days, Thanksgiving 

 day, McKinley's birthday, Washing- 

 ton's birthday, Lincoln's birthday, St. 

 Valentine's day. Palm Sunday, Moth- 

 ers' day, Fathers' day. Memorial 

 day, etc. So we might go on and 

 have one or two special days a 

 month; publicity would bring them 

 about. Surely, the liberal use of 

 flowers at present on such holidays as 

 Christmas, Easter and Decoration day, 

 was not brought about by the florists, 

 but is due to the public demand for 



