OCTOBBR 4, 1917. 



The Horists' Review 



19 



flowers. Now, why not let the retail 

 florists take the initiative, for what 

 greater incentive would we need than 

 the small efforts put forth in exploiting 

 Mothers' day and the wonderful results 

 we have already attained? While speak- 

 ing of publicity, let me say that there is 

 no better publicity than satisfied cus- 

 tomers and the mouth-to-ear publicity, 

 even though it may be a minister 

 preaching from the pulpit. His sermon 

 will have either a favorable, passive or 

 unfavorable impression on his congre- 

 gation. 



Sentiment of Flowers. 



This brings to my mind the beautiful 

 sentiment that flowers convey and so 

 beautifully expressed by a brother from 

 California of the B. P. O. Elks at the 

 annual convention held last July in Tre- 

 mont Street Temple, Boston, Mass., 

 when, in the presence of nearly 2,000 

 delegates, representing nearly 1,000,000 

 members, a resolution was offered set- 

 ting aside a day in May to pay homage 

 to our mothers, advocating a white 

 flower in memory of mother and a col- 

 ored flower in honor of mother. The res- 

 olution was adopted by a unanimous ris- 

 ing vote. Gentlemen, this means more 

 than a mere resolution. Fellow mem- 

 bers, this means more than dollars and 

 cents. It means that every retail flo- 

 rist will be called into action to contrib- 

 ute his sweet share of sentiment by 

 furnishing flowers for these beautiful 

 ceremonies. And when these hundreds 

 of thousands of people meet annually in 

 nearly 2,000 different cities to pay trib- 

 ute to their mothers, it surely will be 

 gratifying to feel that our profession 

 will be called into action, as much so 

 as the ministers of the Gospel, because 

 after all flowers are gifts of God and 

 the closest connecting link between the 

 finite and the infinite. Let us, then, at 

 this session, thoroughly discuss every 

 phase of our profession and go home 

 feeling that we have done something 

 for the benefit of mankind, as well as 

 for our business. Let us adopt a sign 

 or emblem for every F. T. D. member to 

 place in his window, on his boxes, on 

 his letters, labels and packages. What 

 a wonderful effect this would have on 

 the public! We know wliat an F. T. D. 

 florist means, but there are at least 99,- 

 000,000 people who do not. Why not as- 

 sist in educating them in every way 

 possible, letting them know that the 

 sending of flowers is now an easy mat- 

 ter, and that there is a florist in every 

 town or city who can be trusted to exe- 

 cute their orders? Such an emblem or 

 motto as we might adopt should be copy- 

 righted, so that a penalty under the law 

 might be imposed upon anyone not en- 

 titled to use this sign. Along this line, 

 I cannot too strongly urge a strict ad- 

 herence to our by-laws in the matter of 

 collection and payment of obligations. 



Membership and Service. 



Our membership has increased largely 

 in the last twelve months, but if we had 

 four times as many members we could 

 do far better and more effective work. 

 I ask you all to cooperate in securing 

 more members. 



The shipping of flowers by express at 

 present and for months to come is, no 

 doubt, the most serious matter to con- 

 front us at this time, and, therefore, the 

 prompt execution of orders by telegraph 

 or telephone is all the more important, 

 because, under certain conditions as 

 they now exist, it is not wise to ship 



S. A. Anderson. 



flowers by express, no matter how short 

 the distance. In justice to the express 

 companies and the Interstate Commerce 

 Commission, I want to say this is no 

 criticism or reflection on thoir willing- 

 ness to serve us. It is simply a condi- 

 tion beyond human control at this time. 

 This is another reason why vou should 

 boost the F. T. D. 



Our financial condition seems to be 

 satisfactory, our bills have been paid 

 promptly and we have money on hand, 

 full report of which will be made by our 

 treasurer and our secretary. 



I wish at this time to again congrat- 

 ulate this organization on having Albert 

 Pochelon for its secretary, a man who 

 knows nothing of the word "failure" 

 and is every ready to give the best for 

 the interests of the F. T. D. I want to 

 say that for the last twenty-five years 

 I have worked with many secretaries, 

 but never with one who was more 

 prompt, more efiicient or more ever 

 ready to do his best for the cause. 



To the other officers and members of 

 the organization who have assisted in 

 the last year, in any way, in boosting 

 the F. T. D., I tender my sincere 

 thanks. 



WINTER-FLOWERING PLANTS. 



We are anxious to know of some 

 blooming plants we could grow to take 

 the place of bulbous stock, in case the 

 bulbs should fail to arrive this fall. 

 Can you suggest some satisfactory 

 plants, besides cyclamens, primroses and 

 cinerarias? 



Would salpiglossis be a good house 

 plant, and, if so, what variety would 

 you suggest and when should the seeds 

 be planted? About how long can one 



figure from the time the seeds are 

 planted until the plants are salable? 

 Is the butterfly plant satisfactory? 



E. & S. F. S.— Mont. 



Salpiglossis, while good for bench cul- 

 ture, does not make a good pot plant, as 

 it is too tall growing. Good, mixed seeds 

 will be found all right, and you will 

 have good success if you can sow them 

 early in January, for a spring crop. 

 It is not a reliable winter bloomer. 

 Schizanthus Wisetonensis is a grand 

 flowering plant for a cool greenhouse. 

 Sow seeds now for blooms in March. 

 This is sometimes called the butterfly 

 plant and poor man's orchid. 



White marguerites started from cut- 

 tings now will make nice spring flower- 

 ing plants. The yellow sorts make less 

 shapely plants. Mignonette is not often 

 grown in pots, but does finely. Sow the 

 best forcing variety in small pots and 

 pot on as needed. Browallia viscosa 

 makes a beautiful pot plant for winter. 

 Buddleia asiatica, or winter lilac, is 

 also good; so are Begonias Gloire de 

 Chatelaine, Lorraine, Glory of Cincin- 

 nati and Mrs. Peterson. ' Calceolarias 

 are good in April or May. The French 

 hydrangeas can be flowered from Feb- 

 ruary onward; so can genistas; ericas, 

 such as melanthera; stevias, poinsettias 

 for Christmas and a number of other 

 plants. 



Bulbs of lilies, freesias. Paper White 

 narcissi and Roman hyacinths, not being 

 of Dutch origin, are of more certain 

 delivery and, if not yet planted, should 

 be started now, except Lilium longi- 

 florum, which will come in a few weeks 

 later. c. W. 



