18 



The Florists^ Review 



OCTOBEK 4, 1917. 



pijik sorts lia\ (■ not yet been luiniccl, 

 but appear to be wortliy of tliat dis- 

 tinction. 



(ins Ta('))ke, of Detroit, decoiated the 

 president's table with a liandsonie bas- 

 ket ot" roses and j^iadioli. 



Several travidin^f salesmen had sam- 

 ple displays at one or another of the 

 iiotcls. 



Allied Societies. 



■ Tlie I'nited States Florists, an orjjani- 

 zatioli of a half dozen lar<i;e retailers 

 Avitli one bnildinj^ eompan\' eoojieratin^ 

 I'oi' 1hc |>iM|i(isc (if national advertisin<^ 

 to inncnse thi' use of llowers, L. "\V. C 



Tuthill, secretary, held a meeting at the 

 Statler hotel to work out plans for 

 further activities. 



Tlie Eotary florists had a s])eeial 

 meeting during the convention and Oc- 

 tober 1-5 -were guests of the local Kota- 

 rians at their weekly luncheon. 



Personal Notes. 



W. P. Kyle drove his Mercer from 

 Chicago' to Detroit in fourteen hours of 

 road time. With him he had Mrs. Kyle 

 and 1j. 1?. Bohannon and -wife. 



F. A. Friedley, 11. 1*. Knoble and some 

 of the other Clevelanders made tlie trip 

 bv automobile. 



►i^JtU'i ^l^yJi 'i^i^'i^tiillMlMIMItL^I MIt^^ 



M THOSE PRESENT m 



TWV. attendance from outside Detroit 

 ex('ee<led lOd, and both coasts were 

 represented, tliei-e lieing one man pres- 

 ent fro7n Los Angtdes, Cal., and scleral 

 from cities on tlu' Atlantic seaboard, 

 witli half a do/en ('aiuidians. The local 

 committcf taggcil eacli man with his 

 name and address and at tlie opening 

 session each jierson ]iresent was asked to 

 rise and announce liinisidf after the 

 fashion made familiar by Eotary Clubs. 

 The names and addresses of those out- 

 side i:)ctroit, i'or :ill the Detroit ilorists 

 were there, Aveie as follows: 



Aii.lcrsdii. S. A., Hnff.-iln. 

 Aiiilcrsoii. W. H.. l.cliaiii'ii. 'rciiii. 

 Arlin, K. ('., Ht-ncviic, C). 

 Amiius, Ccii., ('Iiiciigo. 



r.;i|i', < Iciiij-'i'. Clc'VcliUiil. 



r.iM-k.iwil/. I'.iiil. I'liil:ii|cl|iljin. 



IIiTliTiiiniin. Iruin. IniU:iii.'iiinUs. 



I'.crlcriii.-iiin. .Inlm. liiili;iii.ipi'lis. 



r.issiii:.'!'!-. .1. A., hrin^ini;, Midi. 



I'.li'-sini.'. I', r... .I:icksiiM. Mich. 



I'.nchrin>;cr, It. <;., H;i.v Cil.v. Mich. 



r.ch.'iiiiinii. J,. K.. .-iikI wile, (;hic:iy:n. 



I'.i-c.u ri. Ch.is. 1! . New YnrU. 



P.niwn. 1'. ('. \V., Cli'vcl.'iiiil. 



• '..L'^Mii. S. ^^■.. and wife. liatHc Creek. Mich. 



O.hcii, (;. II., New York. 



(■riichell, ('. I-:., ('inciniiati. 



Iticks. I'. C . l/imhii). Out. 

 Kilieiiiinh, 11.. Tcroiilo. Out. 



I In|., .1 , II . •I'm-Miiir,. (inl. 



I)inUe\, II. A., I.ansiii};, Mich. 

 IMw.u-.N. II. I'... Atlantic Cit.v. N .1. 



I';llk. Ilhe.Mi. C, New YitU. 

 I'anciiiiil. i:. .1.. rhiliideliiliia. 

 I'e.i>l. Charles, r.altiinere. 

 I'ishei-, (JcMi-^'c. Chicago. 

 l"i.|ev. r. .1.. Cliicatio. 

 Fricdhy. V A., Clevel.ind. 

 rriediii.in. «i. .1,. Chica^;o. 

 C-ilavan. V.. C. l'liicaj.'e. 

 <;aniMia;.'e. Win.. London, (Hit. 

 Cei-aulil.v . (Jen. .M . . 'i'eroiiin, (Int. 

 (lel/. liestiT. Cleveland 

 Cloeikner. AVni. C., Allian.\. N. Y'. 

 (;<ddcnstcin, K. JI., Chicauo. 

 Cnrlv. Viiieiiil. St, I..ouis. 

 (IrakeloW, C. II.. rhiladelpliia . 

 <;randv. J. W.. .Ir.. Norlidk, \a. 

 diccn." Itoht. i;.. New Haven. C..nn. 

 «.inilc, W. 1'.. and wile, Wa>hin:;ion, 

 Ilai.'eiilMiri;er. A.. Mentor. (I. 

 H:ij;enl,nfi.'er. Carl. .Mentor. (I. 

 ll.iniilloii. i;. r... l.ond.'ii. ( n.t 

 Harper. ■'. C., and wite. Til i-lnirpli. 

 Ilee..ck L. C.. and wilV. i;i.\ ria. (». 

 Ileinl. Fre<l i;., Terre Hanle, lad. 

 Il.rie. .\, W.. Ciiicai-'o, 

 Ilii-'uiiK. .1. ,1.. Toronto, (int. 

 Hill, ,lo>cpli, Uicliinoiid. Ind. 

 Howard, H. J!., Chicago. 

 ,(oliiivon. Frank M.. Chicago 

 .Io>, T. II., N,i>-hvillc, Tcnn. 

 K.iiin-. .1 .1.. I'hiladtdpliia. 

 1\. If, K. ('.. Ilollstiill. 're.\. 

 Kill. Kolierl, l'hilad<dphia. 

 Kirchnei-. I'. .7., Cleveland. 

 Kirehner. N'orni.iii. Cleveland 

 KliiiL'sporn. I'aiil U.. ("liicago 

 Knechl. I'. .T , I'oii Wa.vne. Ind. 

 Knolde, II 1'.. Cleveland 

 Knopf. Alherl. I-os Anj-'eles. Cal, 

 Kohoiit. .loseph, I.ihert.willc. Ill, 

 Kyle, W. r., and wife. ChieaKo. 

 I,ailteii>clila!:<r, F.. Chicago. 

 I/'iraiiK't'- >•• -^ ■ Cliicapi. 

 U'lirniann. F. M.. Tolc.lo, O. 

 I.on^'rcn. A. F., Cliicajro. 

 lAPveridge, Clias., I'eoria. 111. 



Lowthor, ClilTonl, N(nv Y'ork. 



I..iiii\vi),', Do Forest W., and wife, rittsbiirgh. 



Mann. ICarl, Uiclimond, Inil. 



Marion. (J., Wilkcs-Harre, I'a. 



Motz, Earl 15., Toledo, O. 



-Miller, A., Chicago. 



-Nelson. F. G., IJurlington, la. 



Newcondi, Ilotiort, Chicago. 



I'alincr, \V. J., Buffalo. 



riiillips. Wni. A., Urooklyn, N. Y. 



I'ldlwiiiih, J. K., Chicago. 



I'rigguoris, Angel, I>!iiising, Mich. 



Rock. Wni. L., Kansas City. 



Uodgers, W., Dayton, O. 



Uusstdl, C. F., Cleveland. 



Scliginan, Sam. New York. 

 Sceery, J'alw., I'aterson, N. J. 

 Schiller, II. D.. Chicago. 

 Schrainin, F., Toledo, (). 

 Scliranini, George, Toledo, O. 

 Schwerin. Artlnn-. Iinrlini.'loii. I.i, 

 Smyth. \V. J., and wife. Chicago. 

 Stinnpi), G. K. -M., -New York. 



ruthill, I.. C. \V., Now York. 

 I'oepel. Will., Minneapolis. 

 Thomas. C. V,.. Indianap.dis. 

 Thiemann. Herman, (Iwosso, Mich, 

 Taylor, I'.iliner, lliil'falo. 

 Isinger. W. T., I'ittsbiirgh. 



Van Boesidager, A., Mt. Clemens, Miili. 

 \ an Hochove, G., Kalamazoo, -Moh. 

 \inson, .M. A., Clevidjind. 

 Vogt, A. II., and wife, Coldwater. Mii h. 



Wagner. I>. . .Sandusky. <). 

 Wasldmrn. George, rdooiningloii. HI. 

 Waters, T. 1'.., Chicago. 

 AN'eher, I'. ('., St. I/ouis. 

 Weher. F. H.. St. Louis. 

 Weiljind. G. C., Kv,ins|(,n. HI. 

 Wilson, Ella (!., Clcv(dainl. O. 

 Wilson, J. S., I)es Moines, lii. 

 Windier, J, ,1.. St. Louis. 

 Winteriili, Chris. Doliance, t). 

 Wolfe. T. .1., Waco, Te.\. 



Young, .lohn, New York. 

 Zech, \. .1.. Chicago. 



THE PRESIDENT'S ADDRESS. 



[This is the annual address of the president, 

 delivered hy W. F. (itide at the animal conven- 

 tion of the F. T. I), at Detndt, Mich., Octo- 

 ber J. J , 



One short year ago next week our as- 

 sociation took on a new lease of life 

 ulien we hidd what I would term tlie 

 iiist I'eal meeting of this association in 

 the city of Chicago. It is gratifying 

 to state th;it in the last yo\\\ our as- 

 sociation has made sjilendid strides. 

 Ilowf\cf, being naturally of a jirogres 

 sive disjiosition, the judgress made lias 

 not been as rajiid as we might hope foi-. 

 This, however, is not due to anv I.-k k of 

 enthusiasm or efficiency in the secre- 

 tary's (jfliee or on the part of the other 

 officers and directors, but rather to an 

 ajiparent feeling among our members of 

 '"let the other fellow do it. ' ' However. 

 1 entertain no doubt that, with more of 

 su(di meetings as this and the mie we 

 had a year ago, we can and Avill engen- 

 der the feeling in every individual 

 mend-ier that by .serving the association 

 generally the individual will benefit 

 himself. On account of the strenuous 



war times we are contending with to- 

 day, as the months go on we must expect 

 to have still harder problems confront- 

 ing lis; so for these reasons it would 

 seem there is more need than ever for 

 real earnest heart-to-heart talks .and 

 active cooperation. With all the knotty 

 problems that we have confronting us 

 today incident to the war conditions, we 

 must use them as an incentive to spur us 

 on to greater work for tlu^ F. T. D., and 

 with a strong pull, a long pull and a 

 jiull all together, the results will be 

 nothing short of marvtdous. 



At our annual meeting ludd in New 

 York August L*l, last, the day previous 

 to the meeting of the S. A. F. conven- 

 tion, much good was accomplished in a 

 get-together way, and many thoughts 

 and ideas were brought out that should 

 ])roduce some substantial results at this 

 meeting. Although the meeting was not 

 as largely attended as we had hoped for, 

 yet what was lacking in numljors was 

 made up in enthusiasm, and well reflect- 

 ed the work and ideas started at the 

 Chicago session and the sjilendid results 

 attained during the last twelvemonths. I 

 sincerely hoi)c that at our next annual 

 meeting we may all have cause to re- 

 joice at the wonderful progress we shall 

 have made. 



Publicity. 



To my mind, a publicity campaign 

 should be entered into whole-heartedly, 

 speaking from a national standjioint, by 

 amalgamation and closer cooperation in 

 the expenditures of money for general 

 advertising. At present, we find that 

 some firms are contributing to five or 

 six gener.al advertising campaigns. I 

 believe this money could be betti'r s[ient 

 if it all went through one channel. In 

 these days of high cost of everything 

 connected with our business, economy 

 lieing the watchwdrd, we should ha\e 

 before us a maximum of results and a 

 minimum of exiienditures, and as the re- 

 tail Jlorist is the final barometer of all 

 — wholesaler, grower, greenhouse build- 

 er, and, in short, every man who pro- 

 duces anything for the ilorists' business, 

 Tiot excepting the trade pa]>ers and ad- 

 \('itising ex|ierts — it would seem that 

 all interests should co('>perat(! by center- 

 ing on the retail florists for the maxi- 

 iiiiim publicity, because when there is 

 no outlet for the stock [irodiiced by the 

 grower, it will imine(liat(dy aflVct all 

 other lines of the allied industry, which, 

 ill any way, may be cati-iing to the ]iub- 

 lic through the retail floiists' establish- 

 ments. So the one big jiroblem is let- 

 ting the juiblic know in the most effec- 

 tive and forceful tnanner possible that 

 we have flowers and .art to sell. If we 

 do this the growth of our business will 

 be little short of m.arvcdous. 



The wonderful jiossiliilities and ojipor- 

 tnnities that are ]iassing by our doors 

 daily wouhl be seized by some other live 

 tr.-ide c(inccrns and used for an adver- 

 tising lever if they had but the oppor- 

 tunity. I refer, jiarticularly, to special 

 show days, F. T. I), days. Thanksgiving 

 day, McKinley's birthday, Washing- 

 ton's birthday, Lincoln's birthday, St. 

 X'aleutine's (lay, Palm Sunday. ]Moth- 

 ers' day, Fathers' day. Memorial 

 day, etc. So we might go on and 

 have one or two special days a 

 month; jiublicity would bring them 

 aliout. Surely, the liberal use of 

 flowers at present on such holidays as 

 Christmas, Easter and Decoration day, 

 was not brought about by the florists, 

 but is due to the public demand for 



