October 4, 1917. 



The Florists' Review 



19 



flowers. Now, why not let the retail 

 florists take the initiative, for what 

 greater incentive would we need than 

 the small efforts put forth in exploiting 

 Mothers' day and the wonderful results 

 we have already attained.' While speak- 

 ing of publicity, let me jsay that there is 

 no better publicity than satisfied cus- 

 tomers and the muuth-to-ear 2'iiblicity, 

 even though it may be a minister 

 jtreacliing from the puljiit. liis sermon 

 will have either a favorable, passive or 

 unfavorable impression on liis coiigre 

 gation. 



Sentiment of Flowers. 



This brings to my mind the beautiful 

 sentiment that flowers convey and so 

 beautifully expressed by a brother from 

 California of the B. P. O. Elks at the 

 annual convention hold last July in Tre- 

 mont Street Temple, Boston, Mass., 

 when, in the presence of nearly 2,000 

 delegates, representing nearly 1,000, 000 

 members, a resolution was offered set 

 ting aside a day in May to pay homage 

 to our mothers, advocating a wliite 

 flower in memory of mother and a col- 

 ored flower in honor of niotlier. The res- 

 olution was adopted by a unanimous ris- 

 ing vote. Gentlemen, this me;ins more 

 than a mere resolution. Fellow mem- 

 bers, this means more than dollars and 

 cents. It means that every retail flo- 

 rist will be called into action to contrib- 

 ute his sweet share of sentiment by 

 furnishing flowers for these beautiful 

 ceremonies. And when these hundreds 

 of thousands of jieople meet annually in 

 nearly 2,000 dill'ereiit cities to ])ay trib- 

 ute to their motJKMs. it surely ^\ill lie 

 gratifying to feel thai our jJiolession 

 will be calle<| into ."iction, as much so 

 as tlie ministers of the (iosjiel, because 

 after all flowers are gifts of (lod and 

 the closest connecting link between the 

 finite and the infinite. Let us, then, at 

 this session, thoroughly discuss e\-erv 

 ]ihase of our ]>i(ifessi(ui and go home 

 1'eeling that ^ve haxc done something 

 for the benefit of mankind, as well as 

 for our business. Let us a<l(i|it a siyn 

 or enddem foi' e\ei'y 1'. '!'. 1>. nienilier to 

 place in liis winduw, on his Imixcs. on 

 his letters, labels and pa<d\au('s. What 

 a wonderful effect this woidd ha\e on 

 th(^ ]iub1ic: We know what an V. T. I>. 

 florist means, but tlieii> aic at least 00,- 

 000,000 people who (In lint. Why md as 

 sist in educating them in exci'v way 

 ]>ossible, letting them know that the 

 scMiding of flowers is now an easy mat- 

 ter, and that theic is a florist in every 

 town or city who can bi^ trusted to exe- 

 cute theii' oi'ders.' S\ic|i an emblem or 

 mottn as we might aiiopt shouhi be cojiy- 

 righted, sn that a penalty under the law 

 ini^lit be imposed ujioii an\(ine not en- 

 titled tn use this sign. Along this line. 

 T cannnt too strongly urge a strict ad- 

 iKM'ence to our by-laws in the matter of 

 collection auil payment of obligations. 



Membership and Service. 



')ur nienilierslii [I li;i< inc)'ease(l largely 

 in the last twelve months, but if we had 

 four tinu's as many membeis we could 

 do far bettei- and ninre effective work. 

 I ask you ;ill to conperate in securing 

 more mendjers. 



The shipiiing of flowers by express at 

 jiresent and for months to come is, no 

 doubt, the Jiiost serious matter to con- 

 front us at this time, and. therefore, the 

 jirninpt execution (d' orders by telegraph 

 or telephone is all fhe more imjiortant, 

 because, umler certain conditions as 

 they now exist, it is not wise to ship 



S. A. Anderson, 

 flowers by express, no matter how <li(irt figure frnni the tune the se(>ds are 



the distance. In justice tn the exjirc 

 companies and the IntcM'state < Htnuient' 

 Commission, I want to say this is im 

 criticism or reflectinn on their willing- 

 ness to ser\'e us. It is simply a condi 

 tion beyond htiniaii cniitnd at tliis time. 

 This is another reasnii \\li\ vnii shnuhi 

 i)oost the F. T. I). 



Our linancial conditinn seems tn be 

 satisfactoiy, oui- bills lia\e been paid 

 promptly and we ha\e monev mi li;iii,|. 

 full rejtort of which will he male liy niir 

 treasuicr and oui' secretar\. 



planted until the plants are salable? 

 Is tlie butterlU- jilant v;it isfactorv .' 



li. Sc S. F. S.— Mont. 



Salpi^lnssi<, while ^und Wiv lieiudi cul- 

 ture, does nnt make a gnnd pnt jdant, as 

 if is tun tall i^rowing. (Inud, mixed sei'ds 

 \\ill be found all right, and you will 

 have i^nnd succm^ss if ynii can sn\v them 

 '■ail\- in .l.anuarx'. fnr a spring crc^ji. 

 If i> n(d a reliable winter Idnonier. 

 S(dii/ant hii-~ Wisetnnensi^ is a "■ran(i 



flowering plant I'nr a cmd "reenliiiuse 

 I wish at this tim(> to auain cniigrat- Sow se.'ds unw tnr biennis in March. 



This is siiiiietimes called the biitterlly 

 jdant ;i nd \ini\y man 's ni(diid 



ulate this organization mi ha\ iii'..; .\ lOert 

 i'ocludon for its secretaiy, ,i man wlm 

 knows nothing nf the word '• failure '" 

 and is every read\- tn i;i\e the lu'-t t'ni' 

 the interests of the !•'. T. 1>. I want tn 

 say that t\)r the last twenty li\c yeai- 

 1 ha\e worked with many secretaries. 

 but never witii one wlm wns nmic 

 pitimpt, more eflicient (u- mnic e\ er 

 ready to do his best fnr the cau<e. 



To the other oflicers ;nid memhers n|' 

 the organi/ation wlm ha\i' assisted in 

 the last year, in any way, in bnnstiuL; 

 the F. T. I)., 1 tender my sincere 

 thanks. 



WINTER-FLOWERING PLANTS. 



We are anxious tn know of some 

 blf)oming plants we could L;inw to take 

 the jilace of bulbous sto<d\, in case the 

 bulbs should fail to arrive this fall. 

 Can you suggest some satisfactory 

 jdants, besides cyclamens, primroses and 

 cinerarias ! 



Would salpiglossis be a gnod lumse 



White marguerites started I'lfmi cut- 

 tings iinw will make nici> spring ilnwer 

 ing jilants. 'I'he yellnw sorts make less 

 shajiely jilants. Mignniiette is loif often 

 grnwn ill jints, but dne> fine|\ . Sow the 

 best fnridng \ariety in ^mall pots amll 

 pot on as needed. I'.rowallia \isc(jsa 

 makes a beautiful pnt plant I'or winter. 

 l'>uddl(d;i asiatica. or winter lilac, i-, 

 also ;:'ood : so ;i ic lieeonins fihdre d.- 

 ('hat(daine, Loii-aiiie, (i|oi-y of ('incin 

 iiati and .Mr-. I'eterson. r;ii,-e.daria~ 

 are good in .\piil or Ma.\-. The I'rendi 

 hydrangeas can be ilowei-ed I'rnni h'vh- 

 riiary niiward: so c;ni genista'-: ericas, 

 su(di as nudantlieia ; -te\ i;is. poinsettias 

 for Christinas .and a number of other 

 jil.'ints. 



IJulbs !>{' lilies, freesias. Paper White 

 n;n-cissi ;ind liomau hyacinths, not being 

 of Diitcdi origin, are of nmre certain 

 delivery and, if not yet planted, slioubj 



plant, and, if so, what variety would be started now, except Lilium l(ui"i- 

 you suggest and wlien sliould the seeds floruni, which will cntne in u i\-\v wee"l<s 

 be planted.' About how long can one later. (■ \\- 



