28 



The Florists^ Review 



OCTOBEU 4, 191T. 



pm 



^G7BV 



Established, 1897, by G. L. GRANT. 



Pabllabed every Thursday by 

 The Florists' Publishing Co., 



620-660 Oaxtoa Building, 



608 Soutb Dearborn St., Glilcagfo. 



Telo., Wabash 8195. 



Ree:l8tered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 3. 1897. at the post-office at Olil- 

 caKo, 111., under tlie Act of Itlarch 

 3 1879. 



Subscription price, $1.60 a year. 

 To Canada, $2.50; to Europe, $3.00. 



Advei-tlslnfir rates quoted upon 

 request. Only strictly trade ad- 

 Tertisingr accepted. 



NOTICE. 



It is impossible to g^uarantee 



the insertion, discontinuance or 



alteration of any advertisement 



unless instructions are received 



BY 4 P. M. TUESDAY. 



SOOIETT OF AMEBIOAN FLOBISTS. 



Incorporated by Act of ConKress, March 4, 1901. 

 Officers for 1917: President, Robert O. Kerr, 

 Houston, Tex.; Tice-preaident, A. L. Miller, Ja- 

 maica, N. Y.; secretary, John Toung, 68 W. 28th 

 St., New York City; treaaurer, J. J. Hess, 

 Omaha, Neb. 



Ofllcen for 1918: President, Charles H. Totty. 

 Madison, N. J.; Tlce-president, Jules Bourdet. 

 St. Louis; secretary and treasurer as before. 



Thirty-fourth annual convention and Fifth Na- 

 tional Flower Show, St. Louis, Mo., April 6 to 

 IB, 1918. 



EESULTS. 



We give them. You get them. 

 We both have them. 



The trend of trade indicates that the 

 rich are feeling poor, the poor rich. 



Government reports of the nation's 

 wealth show that each man, woman and 

 child is $6 richer in 1917 than in 1916, 

 \Thich makes the outlook good for busi- 

 ness. 



The advertising columns of The Re- 

 view are like an immense horticultural 

 emporium, so tliat the careful buyer never 

 places an order until the offers in The 

 Eeview have been consulted. 



Yes, toot your own horn, or it prob 

 ably won't be tooted, but don't toot it 

 so loudly you will drive people away with 

 the noise. Overstatement is one of the 

 weaknesses of much inexpert advertising. 



There will be no need for florists to 

 divert their glass to vegetable crops this 

 season at least. It will be possible to sell 

 at good prices all the cut flowers and 

 pot plants that can be produced with 

 the decreasing supply of labor. 



Government oflScials have taken over 

 for army purposes every bale of raffia 

 McHutchison & Co., New York, had. It is 

 to be used in camouflage work, for the 

 protection of our soldiers in France. The 

 French authorities had already taken 

 over the shipments in transit for the same 

 purpose. It is probable that there will 

 be no raffia for trade purposes, for the 

 present at least. However, McHutchison 

 & Co. are negotiating for the lease or 

 purchase of a vessel to bring the ship- 

 ments awaiting steamer space. 



Send your latest catalogue to The Ee- 

 view. All trade catalogues are filed for 

 reference and frequently are consulted 

 by the trade; also, the catalogue often 

 serves to settle a question of what is 

 meant in a hastily written ad. 



The cost of plant food has risen along 

 with other things. Blood and bone is 

 selling for about $50 per ton and there 

 are orders for all that can be supplied. 

 Sheep manure, however, is in good supply 

 and is being used by an increasing num- 

 ber of florists. 



The wages paid greenhouse workers 

 never were so high as today, but they 

 probably will go higher as the war is pro- 

 longed. It is to be hoped the trade will 

 become so accustomed to paying higher 

 wages that after the war the effort will 

 be to develop a better grade of labor 

 rather than to get back to the old con- 

 ditions. 



The final premium list for the Cleve- 

 land show, November 8 to 11, has been 

 issued. Copies may be had by addressing 

 the executive* office, 402 Leader-News 

 building, Cleveland. The show will be 

 held at Grays' Armory, instead of in a 

 hotel as originally planned, and it will 

 be the only large fall show this year, 

 cooperated in by the Chrysanthemum, 

 Rose and Carnation Societies. 



TB0X7BLE. 



One of the large Holland houses 

 maintaining branches at Ollioules and 

 at New York has stirred up many of the 

 large buyers of French bulbs by the 

 methods employed this season. In a 

 number of cases, if not in all, orders 

 were booked in advance at a stated 

 price. The orders of a certain group of 

 buyers were booked by the traveler at 

 specified prices of 30 francs and 40 

 francs for Paper Whites. A little later 

 the salesman wrote his customers that 

 lie was able to reduce these prices to 

 26 francs and 32 francs and asked the 

 customers to so correct the copies of the 

 orders left with them. A little later 

 the buyers were advised that the prices 

 would be revised a second time, to 32 

 francs and 40 francs. The goods came 

 forward invoiced at these rates. Some 

 of the buyers are reported to have 

 sought legal advice as to their rights 

 in the matter. 



TREAT THE FLAG RIGHT. 



True, it is not exactly lese-majeste 

 to hang Old Glory with the blue field in 

 the wrong corner, but it is bad form, 

 decidedly bad form in these days of 

 huzza for the colors. And as it seems cer- 

 tain that the retailer will be concerned 

 witli the flag for some time to come, not 

 only in the fabric, but also in the mat- 

 ter of representing the flag in flowers, 

 a few pointers on the proper way of 

 showing one's colors will be opportune. 



In the first place, when the flag is 

 hung horizontally, the blue field should 

 be in the upper corner to the left of 

 the person facing it. When hung ver- 

 tically, the blue field should be to the 

 right of the person facing it. 



In crossing the flag with that of an- 

 other nation, the American colors should 

 be to the right. It never must be placed 

 below a person sitting. When the flag 

 is placed on a casket, the blue field 

 should be at the head. When portrayed, 

 the staff should be at the left of the 

 ])icture, the fabric floating to the right. 



The flag should not be worn as the 

 whole or part of a costume. When worn 

 as a badge,' it should be small and 

 pinned on the left breast or lapel. On 

 Memorial day the flag should be dis- 

 played at half mast until noon, then 

 hoisted to the top of the staff. The 

 flag must never touch the ground at 

 raising or lowering. 



A JOT FROM JERSEY. 



Classified ads seldom fail to pay — if 

 one does it may be taken as pretty con- 

 clusive evidence that there is no demand 

 for that kind of stock at the moment. 

 It makes no difference where the adver- 

 tiser is located, the results are the same. 

 Like this: 



Our stock is exhausted and we are being flood- 

 ed with orders. — Geo. P. Buck & Son, Collings- 

 wood, N. J., September 15, 1917. 



When you hear a man complain of the 



cost of advertising you can be pretty 



certain he spends a good bit of money 



elsewhere than in The Review. 



PLEASE NOTE. 



Each week a number of letters con- 

 taining advertising instructions reftch 

 The Eeview while the paper is on the 

 press — just a few hours earlier and they 

 would have had attention a week sooner 

 than is possible. 



It is the aim to give prompt service, 

 but to secure it advertisers should note: 

 ' * It is impossible to guarantee the in- 

 sertion, discontinuance or alteration of 

 any advertisement unless instructions 

 are received by 4 p. m. Tuesday." 



CHICAGO. 



The Market. 



Stock in all lines has shortened de- 

 cidedly, and with a brisk demand from 

 both the city and out-of-town buyer 

 coming in, trading at the wholesale cut 

 flower market is tight indeed. Stock, 

 none too plentiful the beginning of last 

 week, began to shorten still further 

 September 27, until it became difficult 

 to meet the persistent call coming in. 

 With the first day of this month, how- 

 ever, the situation was still more 

 strongly accentuated and it was found 

 impossible to fill all orders in full. Prices 

 on all items show a tendency to advance. 



Roses in all grades are short, with a 

 strong demand which easily clears up 

 all stock arriving at satisfactory prices. 

 Some excellent quality Russells are to be 

 seen and they bring good prices. Milady 

 and Hoosier Beauty meet the bulk of the 

 demand for red, as Richmond is none too 

 plentiful. American Beauties are still 

 scarce and in good demand. 



Carnations are about two weeks late 

 this season and no large quantity of 

 stock is arriving as yet. Of that which 

 does arrive, much is short-stemmed, al- 

 though the blooms are good. Real first 

 quality stock is bringing good prices. 



Chrysanthemums are beginning to ar- 

 rive in increasing numbers. Golden 

 Glow, Clirysolora and Golden Queen 

 meet the demand for yellow, while in 

 the white Crystal Gem, October Frost 

 and Smith 's Advance are arriving in 

 limited quantities. The quality is good, 

 in some cases being even exceptionally 

 fine. There is not enough stock to fill 

 the demand. As with carnations, chrys- 

 anthemums are several weeks late in 

 arriving this year. 



A few igladioli still come in, in fact. 



