68 



"-WP*rr'"»~7~ *" . ^^^' '."'»^'*^f 



The Florists' Review 



OCTOBUB 4, 1917. 



\riLX^ 



i 



^^ 



^xrsxzsKiu^^iiss^' 



s-ii^-Vcm-ii^-^SW^^^ 



ISJX.'KJiS 



S^E^^^@5^ 



, ,_ _ _J 



Pacific Coast Department 



San Jose, Cal. — W. B. Clarke, man- 

 ager of the local branch of the Cottage 

 Gardens Nurseries, of Eureka, has gone 

 east on a business trip. 



SANTA BABBABA, CAL. 



While the florists' business continues 

 good, it does not keep pace with the 

 nursery and landscape work, which is 

 unusually active. Large estates are 

 being laid out and call for much of the 

 nurserymen's wares, and the florists 

 will get their share later. Some of the 

 florists' stock sold ;i§ locally grown, 

 but much is shipped in from Los An- 

 geles and San Francisco. 



Arthur Gleave has made several im- 

 provements in his store, including the 

 addition of an attractive ribbon case. 

 Fine stock is shown, and plenty of it. 



At the Mission Oak Nursery A. Bev- 

 erley always has something of interest, 

 and his place is always in fine order. 

 He carries a general line of plants and 

 grows flowers for cutting. His Woden 

 dahlias are exquisite, and the winter 

 rows of sweet peas promise well. 



Mrs. H. G. Helmer has a good show- 

 ing of stock, the gladioli and dahlias 

 grown in the nursery helping out in this. 



The City and Kentia nurseries have 

 just shipped a carload of palms to the 

 east. The kentias here are fine speci- 

 mens and selling well. 



Theodore Payne, O. W. Howard, F. 

 Shearer and O. M. Morris, all of Los 

 Angeles, were visitors this week. 



H. E. Eichards. 



LOS ANGELES, CAL. 



1 



The Market. 



While business has not improved so 

 markedly this week, there has been no 

 recession of activity and everyone has 

 had a fair share. Funeral work has 

 fallen off a little, but other orders have 

 more than made up for this. The de- 

 mand for good roses exceeds the supply, 

 as few blooms are being shipped in 

 from the north. Good long-stemmed reds 

 and deep pinks and short whites are 

 among the shortest items. Chrysanthe- 

 mums are fine now and, though plentiful, 

 clean up well. Dahlias are making a 

 splendid showing and some late zin- 

 nias are good. Asters still come in, but 

 their glory is departing. 



Helichrysums, amaranths, yellow mar- 



"The seaaon just closed has been 

 a most successful one, and we are 

 more than pleased \«rith the results 

 of the advertising we carried in The 

 Review." — Los Robles Nursery, 

 Santa Cruz, Cal., Sept. 17, 1917. 



guerites and blue cornflowers are among 

 the small flowers offered. Sweet peas 

 are practically out of the market. Vio- 

 lets are becoming a feature, but they 

 should improve. Cecile Brunner roses 

 are good and plentiful. Orchids are 

 still scarce; so are valley and gardenias. 

 The diflleulty of obtaining cheap la- 

 bor in the north makes green moss and 

 the decorative greens scarcer than 

 usual at this time. Local-grown plumo- 

 sus and adiantum are more plentiful and 

 of fair quality. 



The increased heat this week was ex- 

 pected to make long-distance shipments 

 of violets unsafe. 



Various Notes. 



H. W. Turner has been suffering from 

 severe cold and fever, but owing to the 

 press of business at the Broadway 

 Florist he has stuck gamely, as has been 

 his record for many years. Mr. Turner 



hopes to take a short vacation in the 

 mountains shortly, which, no doubt, will 

 tone him up for the season's business. 

 His youngest daughter, Dorothy, has 

 given him some cause for worry of late. 

 She has spinal trouble. His eldest son, 

 Howard, has been called to the colors 

 and left recently for camp in Washing- 

 ton state. 



Emil Eeichling, until recently super- 

 intendent for Peter Eeinberg, at Chi- 

 cago, has arrived in this city with his 

 wife, his automobile and his household 

 goods, so it looks as though he was go- 

 ing to stay a while. 



The new dahlia grounds, of the Supe- 

 rior Nursery Co., on Figueroa street, are 

 now a blaze of color, and the closer the 

 plants are looked into the finer the dis- 

 play is. The proprietor, C. Gutting, 

 drove the writer, Emil Eeichling and J. 

 Dieterich out to the range and all were 

 surprised at the fine arrangement and 

 the splendid varieties grown. The plants 

 are arranged in small square plots, the 

 walks between allowing easy examina- 

 tion. The range is a great credit to all 

 concerned and serves as an example to 

 other firms. 



J. D. Meriwether, of the Fancher 

 Creek Nurseries, of Fresno, is in town 

 this week. According to Mr. Meri- 

 wether, the Eoeding & Wood branch in 



L. A. FLORAL CO. 



FRED SPERRY, Manager 



House of Quality and Service 



CHRYSANTHEMUMS 



ARE HERE NOW 



All other California Flowers and Greens 



BEST IN THE STATE 



407 So. Los Angeles St. 

 LOS ANGELES, CAL. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



Mention The Review when you write. 



San Francisco Chrysanthemums 



ship the best. We have them in all varie- 

 ranging^rom . . 50C tO $1.50 pCF dOZ. 



Also a large supply of Pompons and Singles at 25c per generous bunch. It 

 pays you to deal direct with a reputable grower. We specialize in long distance 

 shipments. We also have other seasonable flowers and greens. 



E. W. HcLELLAN COMPANY, Inc., wholesale GiDwei. and shipyei.. 4S1 Bush Street, San Francisco, Cal. 



Mention The Review when jon write. 



