14 



The hlorists' Review 



OCTOBBB 11, 1917. 



$1.50 to $3 a piece. Betailers in many 

 cities made these baskets leaders in 

 their sales and cleaned up nicely. 



An excellent example of how attrac- 

 tive pompons are when tastefully ar- 

 ranged in baskets is shown in the illus- 

 tration on the preceding page. Such a 

 basket would undoubtedly prove a win- 

 ner during the next few weeks. It is 

 dainty and at the same time showy, and, 

 while it does not cost so much money, 

 will add substantially to the profits of 

 the store that makes a leader of it, and 

 those similar to it. 



Pushing the sale of pompons at this 

 season, and with the true pompons 

 should be included the single and semi- 

 double varieties, is one of those opportu- 

 nities for profit that were spoken of at 

 the beginning of this article. Each year 

 sees a greater number of these mums 

 grown. The buying public seems to be 

 unable to get enough of them except at 

 the height of the season. But the sales 

 can be made greater with a greater ef- 

 fort on the part of the retailer. What 

 he has to do is to make the flowers 

 attractive with the accessories now so 

 much used in the trade and let his cus- 



tomers and the public generally know 

 about them. 



THIS IS PHILIP. 



The employees of J. Breitmeyer'f 

 Sons, Detroit, recently enjoyed an out- 

 ing, the head of the house being one 

 of the hugely interested participants. 

 The omnipresent snapshooter obtained 

 an excellent focus, with the result 

 shown in the accompanying illustration, 

 in which Philip Breitmeyer is shown 

 minus a collar, but wearing an extreme- 

 ly good-natured grin — not to mention 

 the girl's hat — with his hands full of 

 freshly gathered water lilies. 



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lECHOS OF THE F.T.D.gMEETINGIAT|DETROITi 



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A FINE FINISH. 



The Detroit florists were lavish in 

 their hospitality when the F. T. D. 

 met in their city last week. In addi- 

 tion to many individual evening enter- 

 tainments, the Detroit Florists' Club 

 served luncheon both days, thus keeping 

 the members together for the entire 

 day. However, the special feature of 

 the entertainment followed final ad- 

 journment. It was a cold, raw, rainy 

 afternoon, but the visitors were taken 

 in florists' motor cars for a ride over 

 the boulevards, returning to the store 

 of E. A. Fetters for supper. The unique 

 location of the store makes Such service 

 possible and the affair, which lasted 

 well into the evening, was spoken of by 

 all as one of the best planned and exe- 

 cuted in the history of trade gatherings. 

 Of course there was music and speech 

 making, in which Charles H. Grakelow 

 shone with special brilliancy. 



MORE MONEY FOR PUBLICITY. 



In last week's report of the meeting 

 of the F. T. D. many subscriptions to 

 the S. A. F. publicity fund were re- 

 ported. The F. T. D. itself subscribed 

 $2,500. Philip Breitmeyer made a spe- 

 cial contribution of $500 and there 

 were other individual subscriptions ag- 

 gregating $2,600. Due to a telegraphic 

 error the subbcription of $50 by West- 

 man & Getz, Cleveland, was not in- 

 cluded in the list. 



WHAT CLEVELAND THINKS. 



Views in the Next Convention City. 



The next convention of the F. T. D. 

 will be held at Cleveland, which makes 

 special interest attach to what the 

 Cleveland florists think of last week's 

 Detroit meeting, reported fully in The 

 Review for October 4. Cleveland com- 

 ments are: 



By H. P. Knoble. 



"I have attended many florists' con- 

 ventions, but the Detroit meeting of 

 the F. T. D. was the most interesting, 

 most successful and most far-reaching 

 in scope of all; interesting because of 

 the active presence of, and contact 

 with, the leading and most representa- 

 tive members of the profession, engaged 

 in earnest interchange of views; suc- 

 cessful, because of the actual good ac- 

 complished; far-reaching, because the 

 problems considered were vital, re- 



gardless of location, and not only na- 

 tional in importance, but international 

 as well. 



"I am more than convinced that the 

 F. T. D. as an organization is the great- 

 est single factor in the development of 

 the commercial flower business. It lit- 

 erally teems with' potentiality. It 

 opens up a vast field, and meetings 

 such as this go a long way in determin- 



PhiUp Breitmeyer. 



ing the best methods for its proper cul- 

 tivation. 



"There are times, perhaps, when one 

 feels that the same expenditure of 

 money, time and energy might bring 

 greater returns in other fields. To my 

 mind, a most efficacious remedy for 

 this mental state is the attendance at 

 an F. T. D. convention such as the one 

 held in Detroit. A few drafts of the 

 enthusiasm met there would soon re- 

 store the equilibrium of the depressed 

 and prove the positive pleasure of be- 



ing associated with the mentally vigor- 

 ous and unselfish members of the pro- 

 fession." 



By Carl Hagenburger. 



"Among the many notable features 

 at the Detroit meeting I was particu- 

 larly impressed by the splendid man- 

 ner in which the boys got down to busi- 

 ness and stayed at it. President Gude 's 

 dexterity with the gavel doubtless had 

 much to do with it, but the chief rea- 

 son was that this was a meeting of 

 business men — men accustomed to work- 

 ing in double harness. And it might 

 be said here, that this is the only meth- 

 od of getting anything worth while 

 accomplished. 



"A fine meeting, indeed — character- 

 istic of the men who conducted it, and 

 of them who took part in its proceed- 

 ings, and, by its success, eloquently 

 indicative of better times ahead. Fu- 

 ture generations of florists will be in- 

 debted to the present members of the 

 trade for expending their best efforts 

 to place their chosen calling upon a 

 higher and nobler plane, and at the 

 same time enlarging its capacity for 

 serving the public. 



"And" those Detroit fellows! They 

 are certainly up and doing. The magic 

 wand of enterprise, which at times 

 is missing from its accustomed haunts 

 in Cleveland, has touched them, and 

 they have been awakened by its talis- 

 manic caress. More power to them!" 



By F. C. W. Brown. 



"The Detroit meeting of the F. T. 

 D. came at a time that -scarcely per- 

 mitted me to attend, but, reali^ng its 

 importance and knowing the urgent 

 necessity for every willing shoulder to 

 be back of the wheel, I strained a 

 point and went. 



"And, it is needless to say, I do not 

 regret it. It was a purely business 

 meeting, designed by business men for 

 the best interests of their common call- 

 ing. The business-like way in which 

 the meeting in its entirety was con- 

 ducted and the critical analysis given 

 every topic for discussion, together 

 with the prevailing good-fellowship, 

 marks it as a most successful and salu- 

 tary gathering. 



"The benefits arising from a con- 

 vention of this kind are inestimable, 

 not the least among them being in- 

 spiration, for inspiration has a place 

 in business as in art. 



