OCTOBBB 11, 1917. 



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The Telegraph Delivery Window That Won the Prize in the Contest in Which Twelve Detroit Stores Competed. 



"Cleveland florists will look forward 

 with interest and pleasure to the next 

 annual meeting of the F. T. D., which, 

 fortunately for them, will be held 

 here. ' ' 



By Frank A. Frledley. 



"As I am a grower, I am not a mem- 

 ber of the F. T. D., but I am heartily 

 in accord with what that splendid or- 

 ganization represents. They are busi- 

 ness fellows, all right; they leave their 

 wives at home, begin their sessions at 

 9 a. m., lunch in the building and con- 

 tinue until adjournment, late in the 

 afternoon. 



"We arc delighted at the prospect 

 of having the annual meeting in Cleve- 

 land next year. Chicago and Buffalo 

 wanted it, but we beat them to it. 



"While in Detroit I noticed that 

 when a florist of that city was wanted, 

 he was found in the vicinity of a 

 bowling alley, and that, in addition, 

 he wore a determined look upon his vis- 

 age. Upon making inquiry, I ascer- 

 tained that the Detroit bowlers were 

 in constant practice and resolved to 

 win the first leg of the tournament 

 with the Cleveland team, which is to be 

 bowled at the time of the November 

 show. Boys, get busy!" 



By John Eirchner. 



"When I went to Detroit I was not 

 a member of the F. T. D., but I joined 

 there, and if I have any regrets it is 

 because I had not become a member 

 several years before. As a body, 

 formed to promote the welfare of a 

 business, I know of no organization 

 in any field so fraught with the pos- 



sibility of good as the F. T. D. Asso- 

 ciation. The better interests of every 

 florist in the land, large or small, dic- 

 tate that their names go upon its ros- 

 ter. 



"And it was not all business, either; 

 we had some fun, too. Among Detroit 

 entertainers the name of E. A. Fetters 

 stands out in bold letters. The Cleve- 

 land bunch returned to their native 

 city with a warm spot in their bosoms 

 for him and his ideas of hospitality. 



"We live to learn. I'll wager a 

 good cigar that George Asmus, Charley 

 Eussell, Frank Friedley, Norman Kirch- 

 ner and Herman Knoble saw things in 

 Detroit they never saw before!" 



By Charles E. Russell. 



"Without exception, the Detroit 

 meeting of the F. T. D. was the most 

 enthusiastic and the most productive 

 of practical benefit it was ever my 

 privilege to attend. It was an as- 

 semblage of the best and ablest flo- 

 rists of the country, gotten together 

 to talk business, and it was talked, 

 too! This meeting has converted me 

 into a more ardent supporter of the 

 F. T. D. idea than ever before. 



"Our party left Detroit feeling 

 grateful for the hospitality shown dur- 

 ing the convention. In this connection, 

 it might not be amiss to remark that 

 we also left with something else — the 

 genial Secretary Pochelon's goat, 

 which, by the wav, cost Herman Kno- 

 ble fifty 'bucks'." 



By M. A. Vinson. 



"If the indifferent or doubtful flo- 

 rist would but attend a single F. T. D. 



meeting, he would not only go across 

 the continent to the next one, but he 

 would look forward with intense satis- 

 faction to its coming. The real diffi- 

 culty appears to be in getting non-mem- 

 bers awakened to the advantages of 

 being enrolled. 



"I absorbed a great many ideas at 

 the Detroit meeting, which, though 

 nebulous, will be developed for local 

 use. 



' ' While in Detroit I called upon, 

 many growers in the city and its 

 environs in the interests of the Novem- 

 ber flower show. Many of the growers 

 proved to be greatly interested in it." 



By Miss Hester A. Gi«tz. 



"I was somewhat averse to attend- 

 ing the F. T. D. convention, but went, 

 and now feel that I never spent money 

 to better advantage. It was an in- 

 spiring and instructive meeting, replete 

 with life and vim. The trade was rep- 

 resented by able business men, who 

 also are gentlemen. The business of 

 the meeting was transacted with cour- 

 tesy and dispatch, there being not a 

 single jarring note. Advertising, cred- 

 its and bookkeeping were discussed, 

 and many points of particular benefit 

 were brought out. Florists are not 

 all optimists, but a generous opti- 

 mism was a feature of this gathering, 

 and patriotism, too!" 



By George Bate. 



"Although a wholesaler, I felt suf- 

 ficiently interested in the work of the 

 F. T. D. in its efforts to increase the 

 use of flowers to attend the Detroit 

 meeting. I am glad I went, for it 



