14 



inc rionsrs jr.cvicw 



October 11, 1917. 



$1.50 to $3 a piece. Kctailers in many 

 cities made these baskets leaders in 

 their sales and cleaned up nicely. 



An excellent example of how ;it trac- 

 tive pompons are avIkmi tastefully ar- 

 rau<^ed in baskets is shown in the illus- 

 tration on the precedin<:f I'l'.ne. Such a 

 basket \voul(l undoubtedly ]»ro\(' a win- 

 ner durinj^ the next few weeks. It is 

 dainty and at the same time sliowy, and, 

 while it does not cost .so nimdi iiidih'v, 

 will add substantially to tlu' ]iri>lit^ of 

 the store that makes a leader of it, and 

 those similar to it. 



Pusliinj^ the sale of pompons at this 

 season, and with the true jiompons 

 should be incduded the sinjj;le and semi- 

 double varieties, is one of those oj)portu- 

 nities for ]H{)fit that were spoken of at 

 the bci^iiiuinj; of this article. Kacli year 

 sees a j^reater number of these mums 

 Ljrowii. The buyin<x ])ublic seems to be 

 unable to f^et en()u<ih of them except at 

 the heijrht of the season. But the sales 

 can lie made greater Avith a f^reater ef- 

 I'oit on the |i;irt of tlie retailer. What 

 lie has In do is to make the flowei's 

 :ittia(ti\(' \\\\]i thr accessories now so 

 iinudi used in the trade and let his cus- 



tomers and the public generally know 

 about them. 



THIS IS PHILIP. 



The employees of J. Breitmeyer's 

 Sons, Detroit, recently enjoyed an out- 

 ing, the head of the house being one 

 of the hugely interested participants. 

 The omnipresent snapshooter obtained 

 an excellent focus, with the result 

 shown in the accompanying illustration, 

 in which Philip Breitmeyer is shown 

 minus a collar, but wearing an extreme- 

 ly good-natured grin — not to mention 

 the girl's hat — with his hands full of 

 freshly gathered water lilies. 



i^^JJ? 



jECHOS OF THE F.T.D.gMEETINGlAT|DETROIT| 



Vtlt7TTlt7Ttlf?Ttltyrtlt7Ttlt7-7tli 



A FINE FINISH. 



The Detroit llorists were lavisli in 

 their hospitality when the F. T. I), 

 met in their city last AA'cek. In addi- 

 tion to many individual evening enter- 

 tainments, the Detroit I'lorists' Club 

 served luncheon both days, thus keeping 

 tlie members together for the entire 

 day. However, the special feature of 

 the entertainment followed iinal ad- 

 journment. It Avas a cold, raw, rainy 

 afternoon, l)ut the Adsitors were taken 

 in florists' motor cars for a ride over 

 the boulevards, returning to the store 

 of E. A. Fetters for supper. The unique 

 location of the store makes Such serA'ice 

 possible and the affair, Avhich lasted 

 well into the evening, A\-as spoken of by 

 all as one of the best planned and exe- 

 cuted in the history of trade gatherings. 

 Of course there Avas music and speech 

 making, in Avhich Charles H. GrakeloAV 

 shone AA'ith special brilliancy. 



MORE MONEY FOR PUBLICITY. 



In last week's report of the meeting 

 of the F. T. D. many su])scrij)tions to 

 the S. A. F. publicitv fund Avere re- 

 ported. The F. T. D.' itself subscribed 

 $2,.^00. Philip Breitmeyer made a spe- 

 cial contril)ution of .fnOO aiid there 

 were other individual subscri])tions ag- 

 gregating .*2,()00. Due to a telegraphic 

 error the subscription of $50 by West- 

 man & Get/., Cleveland, Avas not in- 

 cluded in the list. 



WHAT CLEVELAND THINKS. 



Views in the Next Convention City. 

 The next convention of the F. T. D. 

 will be held at Cleveland, which makes 

 special intert^st atta( h to Avhat the 

 Cleveland florists think of last Aveek 's 

 Detrcdt meeting, repoited fully in The 

 RevicAA' for Octol»er \. Cleveland com- 

 ments are: 



By H. P. Knoble. 



"J have attended many florists' con- 

 ventions, but tlie Detroit meeting of 

 the F. T. I), was tlie most interesting, 

 most successful and most far-reacliing 

 in scope of all: interesting because of 

 the active jiresence of, and contact 

 Avith, the leading and most representa- 

 tive members of the jirofession, engaged 

 in earnest interchange (A' A'iews; suc- 

 cessful, because of the actual good ac- 

 complished; far-reaching, because the 

 problems considered Avere vital, re- 



gardless of location, and not only na- 

 tional in importance, but international 

 as well. 



"1 am more than convinced that the 

 F. T. D. as an organization is the great- 

 (\st single factor in the development of 

 the commercial flower business. It lit- 

 erally teems Avith ]iotentiality. It 

 oi)ens u]) a vast field, and meetings 

 such as this go a long way in determin- 



PhJlip Breitmeyer. 



ing the best methoils for its proper cul- 

 t i\ation. 



■'There are tim<'s, ]>erhaps, Avhen one 

 fcris tliat the same expenditure of 

 money, time and energy might bring 

 greater leturns in other fields. To my 

 mind. ;i most ethcacious remedy for 

 this ment;il state is the attendance at 

 an V. T. 1). con\ention su(di as the one 

 held iTi Detroit. A few drafts of the 

 enthusiasm met there would soon re- 

 store the equilibrium of the depressed 

 and prove the positive pleasure of be- 



ing associated with the mentally vigor- 

 ous and unselfish members of the pro- 

 fession.' ' 



By Carl Hagenburger, 



"Among the many notable features 

 at the Detroit meeting I was particu- 

 larly impressed by the splendid man- 

 ner in Avhich the boys got down to busi- 

 ness and stayed at it. President Gude's 

 dexterity with the gavel doubtless had 

 much to do with it, but the chief rea- 

 son was that this was a meeting of 

 l)usiness men — men accustomed to work- 

 ing in double harness. And it might 

 be said here, that this is the only meth- 

 od of getting anything worth while 

 accomplished. 



"A fine meeting, indeed — character- 

 istic of the men who conducted it, and 

 of them who took part in its proceed- 

 ings, and, by its success, eloquently 

 indicative of better times ahead. Fu- 

 ture generations of florists will bo in- 

 del)ted to the present members of the 

 trade for expending their best efforts 

 to jilace their chosen calling upon a 

 higher and nobler jdane, and at the 

 same time enlarging its capacity for 

 serving the ])ublic. 



"And' those Detroit felloAvs! They 

 are certainly up and doing. Tlie magic 

 Avand of enterprise, Avhich at times 

 is missing from its accustomed haunts 

 in Cleveland, has touched them, and 

 they liaA'O been awakeiuMl by its talis- 

 manic caress. More power to them!" 



By F. C. W. Brown. 



'"The Detroit meeting of the F. T. 

 \K came at a time that scarcely per- 

 mitted me to attend, but, reaii/ing its 

 importance and kiiowin<^ the urgent 

 necessity for every willing slionldcr to 

 l>i> ]\m-k of the Avheel, I strained a 

 point and Avent. 



"Ami. it is needless to say, T do not 

 regret it. It Avas a jMirely business 

 meeting, designed by business men for 

 tli(> best interests of their common call- 

 ing. The business-like way in Avhich 

 the m(H>tin;r in its entirety Avas con- 

 ducted and the critical analysis given 

 every topic ioi- discussion, together 

 Avith the ])re\ailing good-fellowship, 

 marks it as a most successful and salu- 

 tary gathering. 



"The benefits arising from a con- 

 vention of this kind arc inestimable, 

 not the least among them being in- 

 spirati(ui, for inspiration has a place 

 in business as in art. 



