18 



The Florists Review 



OCTOBBB 11, 1917. 



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S. A. F. PUBLICITY FUND 



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MORE SUBSCRIPTIONS 



The publicity finance committee re- 



])ort8 the following contributions to be 

 paid annually for a period of four years: 



L. Turner & Sons, Kenosha, Wis $ 10.00 



Kred G. Helnl, Terre Haute, Ind 10.00 



L. C. Fields, Kansas City, Kan 1L'.50 



The Imlay Co., ZanesvlUe, 10.00 



.Tohn Cook, Baltimore, Md 10.00 



George B. Buxton, Nashua, N. II 10.00 



C. M. Hamilton, Kewanee, 111 15.00 



Espelln- Warren Floral Co., Fort Collins 



Colo o.OO 



Scholtz, the Florist, Inc., Charlotti-, 



N. C 25.00 



L. 0. Stroh & Sons, Batavia, N. Y 20.00 



Butz Bros., New Castle, Pa 25.00 



Henry A. Dreer, Inc., Philadelphia, Pa. 100.00 



Ilaeutze Floral Co., Fond du Lao, Wis.. 5.00 



The Friedley Co., Bast Cleveland, O 10.00 



J. M. Fox & Son, Inc., Milwaukee, Wis. 25.00 



W. A. Rowe, Kirkwood, Mo iiO.OO 



W. J. Pilcher, Kirkwood, Mo .50.00 



Edwin Uenker, St. Charles, Mo 5.00 



Woodlawn Gardens, Bdwardsville, III.. 10.00 



Joseph Hauser, Webster Groves, Mo.... 10.00 



Windier, Florist, St. Ix)uis, Mo 20.00 



Jules Bourdet, St. I^uis, Mo 50.00 



A. M. Corny, Kirkwood, Mo 25.00 



(Jeorgo Burton, Philadelphia, Pa 100.00 



John ^i. Bottmann & Son, New Albany, 



Ind 10.00 



A. H. Hews & Co., Ino., Cambridge, 



Mass .50.00 



Krnst Wienho«>bor Co., Chicago, 111 25.00 



Ludlow Greenhouses, Worthington, Minn. 10.00 



Lang Floral & Nursery Co., Dallas, Tex. 25.00 



C. H. Green, Fremont. Neb 10.00 



John Lawranoe. Ogdensburg, N. Y 10.00 



Groshens & Morrison, Uoslyn. I*a 50.00 



Total $802.50 



Philip Breitmeyer, who has sub- 

 scribed $100 annually for four years, 

 has made a special subscription of $500 



for the first year, to help get the work 

 started. 



John Young, Sec'y. 



MUST HAVE STICK-TO-ITIVENESS. 



The line that in a business way has 

 divided the florists of America as nar- 

 row-minded, self-centered and self-satis- 

 fied beings from broad-minded American 

 business men, has been crossed. It has 

 taken years for the germ to get a hold, 

 but it has at last made itself apparent 

 in the start made at the New York con- 

 vention, and I hope the work so ably 

 started will go on. 



It is well that subscriptions are be- 

 ing made for a period of years. Pub- 

 licity, as we call it, is just plain adver- 

 tising, and advertising has a cumulative 

 value. The longer the slogan is before 

 the public, the more it is worth. With 

 advertising discontinued, business trav- 

 els on its own momentum, losing which 

 it stands still and then goes backward. 



Back i»ublicity with clean, lionest 

 methods and good values and nothing 

 can stop the industry. We are all fight- 

 ing a new fight to get back what mod- 

 ern business is costing us. We need 

 each other, and I am happy to be fight- 

 ing the good fight shoulder to shoulder 

 with others for tlie trade's uplifting to 

 the business level, at least, of the chew- 

 ing gum industry, and hope that some 

 flay, with our endless variety of stock 

 in trade, we may reach the industrial 

 level of the fifty-seven varieties. 



Wallace E. Pierson. 



already are two flower stores, and would 

 like to have some advice. Can you give us 

 an idea as to how many and what vari- . 

 cties of tulips, hyacinths, narcissi, etc., 

 we should order and grow for Christmas 

 and Easter? Our highest night tempera- 

 ture is 55 degrees. We would appreciate 

 the same information regarding lilies. 



S. & S.— O. 



I could not advise you as to how many 

 bulbs to buy for your trade, as I have 

 no idea what the sales may be. You could 

 not force Dutch bulbs and have them 

 in flower for Christmas, but it will be 

 easy to bloom any of them for Easter. 

 I would suggest that you buy 5,000 

 Paper White narcissi. These you can 

 have in flower from Thanksgiving until 

 after Easter. Grow them in flats and 

 store these and other bulbs in a cold 

 cellar or pit where they can be readily 

 got at in winter. Boman hyacinths can 

 be flowered from early in December un- 

 til Easter. Pieesia Purity, if started 



now in pans, will bloom in January and 

 successional plantings can be made to 

 prolong the season. You should grow 

 at least 2,500 of these. 



Of Dutch bulbs I would suggest 3,000 

 La Reine tulips, 2,000 Murillo, 1,000 

 Flamingo, 1,000 Yellow Prince, 1,000 

 Brimstone Beauty, 1,000 Darwin Pride 

 of Haarlem, and 5,000 Golden Spur nar- 

 cissi, 5,000 Victoria, 2,500 double Von 

 Sion, 2,000 Trumpet major, 1,000 Em- 

 peror, 2,000 rugulosus. A number of 

 these could be grown in })ots or pans for 

 Easter and should be housed a month or 

 so before they are needed. Grow some of 

 the Dutch hyacinths for Easter. I would 

 suggest trying 500 in pink, white and 

 pale blue colors. Spanish iris and Gladi- 

 olus Peach Blossom and Blushing Bride 

 will be found useful after Easter. 



Plant Formosa lilies for Easter. You 

 will not be able to get giganteums, 

 which are the best lilies to bloom for an 

 early Easter in a temperature of 55 de- 

 grees. Pot the lilies as soon as you can 

 receive them and start them in a frame 

 or below a greenhouse bench where they 

 will be clear of drip. Grow them in 

 6-inch pots and be sure to water them 

 moderately until the plants are well 

 rooted and started into growth. Lilies 

 for Easter in your warmest house should 

 be showing their buds seven weeks be- 

 fore Easter. C. W. 



PI 



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THE MEN IN KHAKI. 



BULBOUS STOCK FOR HOLIDAYS. 



We will open a store this fall in a 

 town of 20,000 inhabitants where there 



Reveille Supersedes Alarm Clock. 



The insatiable greediness of war for 

 men and more men continues to take 

 workers from the business of flowers to 

 make them expert in the business of 

 fighting. But as the list of florist - 

 fighters grows, it is apparent that bur- 

 dens must also be borne by those who 

 remain at home. Each week The Re- 

 view prints the names of those who 

 have become members of either the 

 army or navy, and any information 

 about florists who have gone, or who 

 will go, will be appreciated. 



Peat at the Front. 



Robert Poat, of l*oat Bros., Richmond, 

 Va., did not wait for the United States 

 to get mixed up in the war, but enlisted 

 last April in a Canadian infantry unit. 

 He finally has reached the front in 

 France and writes that he has charge of 

 one of the Lewis guns. Poat Bros, are 

 l)ulb growers and Robert Poat is well 

 known among the members of the trade 

 at Richmond, 



Buckbee Family Aids Soldiers. 



While Mr. and Mrs. H. W. Buckbee 

 :ind J. T. Buckbee, of Rockford, 111., 

 have not gone to war, they are doing 

 many things to make more pleasant the 

 stay of the embryo soldiers at Camp 

 Grant, near Rockford. In testimony 

 thereof, Company A Engineers, before 

 leaving the camp September 29, held an 

 informal farewell reception at which 

 the Messrs. Buckbee were presented 

 with diamond rings, and Mrs. Buckbee 

 with an article of jewelry. These to- 

 kens of remembrance were in recogni- 



tion of the social activities of the re- 

 cipients in behalf of the engineers while 

 they were in Rockford. The coppany 

 of engineers was the first to arrive at 

 (!amp Grant and supervised the build- 

 ing of the cantonment. 



Starts for Europe, Via Camp. 



Victor B. Willis, manager of the Mid- 

 land Cut Flower Store, Midland, Pa., 

 has been called to the colors and left 

 October 7 for Camp Sherman, Chilli- 

 cothe, O. ' ' Good-bye. I will see you 

 in Berlin," he writes. 



Review Bookkeeper Called. 



Frank Zdarsky, for several years a 

 bookkeeper in the office of The Review, 

 was among those drafted into the army. 

 Mr. Zdarskv did not claim exemption 

 and October 4 left for Rockford, 111., 

 where the men drawn from Chicago and 

 other parts of Illinois are in training. 

 Mr. Zdarsky was the first member of 

 The Review staff to be called. But there 

 are others who probably will depart 

 within a short time. 



Two Robinson, 111., Men Go. 



The war has taken two men from the 

 establishment of Ernest T. Oldham, 

 Robinson, 111. Last May Earl Richards, 

 an cTuployce of Mr. Oldham, enlisted in 

 the army and now is with the Pershing 

 forces in France. The draft October 2 

 took Luther Johnson, who had been em- 

 [)Ioyed by Mr. Oldham during the last 

 two years. Mr. Johnson is now at the 

 cantonment at Rockford, 111., training. 



Arthur C. Abrams Drafted. 



Arthur C. Abrams, the son in the firm 

 of W. F. Abrams & Son, Haverhill, 

 Mass., has been drafted and left for the 



