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The Florists' Review 



OCTOBBB 11, 1017. 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



The heat of the last few days has de- 

 veloped stock rapidly and caused a de- 

 crease in the shipping business, with 

 the result that stock has accumulated 

 at the wholesale houses and prices liave 

 favored the buyer. This condition, liow- 

 ever, is sure to be only temporary, as a 

 cool spell would shorten stock and 

 harden it for sliipping; so by the time 

 these lines are read the condition prob- 

 ably will be different. The biggest loss 

 is in mums and violets, for it is difficult 

 to ship the mums, and the violets will 

 be impossible until the middle of the 

 month. The hot spell so late in the sea- 

 son was totally unlooked-for and will 

 materially shorten the shipping season, 

 which has been unusually good so far. 



Roses are arriving in fairly good 

 shape, and there are a few outdoor 

 blooms useful for store decoration. 

 Baby roses are plentiful and the Beau- 

 ties from the young stock are improving 

 daily. Carnations from outdoors are 

 plentiful and good, but the greenhouse 

 stock is still short. Orchids are more 

 plentiful, but valley remains scarce. 

 Cosmos makes a nice display, and there 

 is a fair quantity of such small flowers 

 as cornflowers, marigolds, marguerites 

 and other daisies. All greens are plenti- 

 ful. There are no pot plants, except 

 ferns. 



Various Notes. 



J. Dieterich is on a business trip to 

 San Francisco this week. 



Oscar Schneider, for about fourteen 

 years on tlie staff of O. C. Saake, has 

 joined S. Purdie in his new business on 

 Fourth street. It will be recalled that 

 Mr. Purdie and Mr. Schneider worked 

 together for Mr. Saake for a long time, 

 and that recently Mr. Purdie bought the 

 Freeman & LcAvis business. This busi- 

 ness in the future will be known as 

 S. Purdie & Co. 



Dr. J. P. Parker, of Santa Cruz, the 

 well known orchid grower, has been in 

 the city on a visit. He says tliat the 

 northern market takes practically his 

 entire cut, and that his labiatas are ex- 

 tremely late this year, or he would be 

 cutting more heavily. 



Albert Weedall, of Bakersfield, paid 

 us a visit last week. In addition to his 

 nursery and florists' business, Mr. Wee- 



"The season just closed has been 

 a most successful one, and we are 

 more than pleased with the results 

 of the advertising we carried in The 

 Review." — Los Robles Nursery, 

 Santa Cruz, Cal., Sept. 17, 1917. 



dall and his son are going into the auto- 

 mobile repair business. 



Fred W. Tredup, representing the A. 

 L. Eandall Co., Chicago, has been call- 

 ing on the trade this week. 



The Golden State Floral & Bulb Co., 

 of Riverside, has been lifting gladiolus 

 bulbs. The stock is in first-class condi- 

 tion. E. Stonebrook, manager for the 

 company, reports a bigger demand than 

 ever before for the stock and has sold 

 out many varieties. Last season the 

 company grew nearly three acres of 

 bulbs, but Mr. Stonebrook is looking for 

 additional land this year. The whole of 

 the crop of cut flowers was contracted 

 for by S. Murata & Co. 



Armstrong's Nurseries, at Ontario, 

 report an extraordinary demand for fall, 

 especially in first-class fruit trees, for 

 which this firm is famous. 



The monthly meeting of the Los An- 

 geles County Horticultural Society was 



held at 237 Franklin street, October 3, 

 with President Taylor in the chair. The 

 attendance was not large, but many of 

 the more prominent men in the business 

 were present. James McGillivray read 

 liis pai)er on annuals, which had been 

 held over from the previous meeting. It 

 was well received and brought out a 

 rising vote of thanks. H. R. Richards 

 was down for a talk on bulbs, but, hav- 

 ing regard to the nature of the audi- 

 ence, which consisted almost entirely of 

 members of the trade, the speaker sug- 

 gested a discussion of the bulb situation. 

 This was done, and some interesting 

 points came up. W. W. Felgate was the 

 bearer of an invitation from the Pasa- 

 dena Horticultural Society to visit the 

 Pasadena show, and it was decided to 

 go in a body the first evening of the 

 show, October 25. 



Frank Raymond is now with J. Rol- 

 ler!, at the California Cut Flower Co. 

 store. Business is improving there. 



S. Murata & Co. report a good ship- 

 ping business. Outside of hose, the de- 

 mand for which naturally falls off at 

 this season, the business in all classes of 

 nursery supplies has been good. 



J. Dieterich is known locally as the 

 lucky man of Wall street. Oil wells on 

 liis property at Montebello, big business 



L. A. FLORAL CO. 



FRED SPERRY, Manager 



House of Quality and Service 



THE RIGHT PLACE TO BUY 



MUMS AND POMPONS ROSES AND CECILES 



CARNATIONS AND CENTAUREAS 

 PLUMOSUS AND SMILAX ALL CALIFORNIA BREENS 



407 So. Los Angeles St. 

 LOS ANGELES, CAL. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



Mention The Review when you writp. 



San Francisco Chrysanthemums, SOc to $1.50 per doz. 



POMPONS, per generous bunch $ .25 



VIOLETS, per dozen bunches 1.00 



CECILE BRUNNER, the baby pink rose, per 100. . . 1.00 



E. W. HcLELLAN COMPANY, Inc., wholesale cn»weB and shiipers. 451 Bush Street, San Francisco, Cal- 



Menttsn Sbe ReTiew when you write. 



