.'VT'V^': 



OCTOBKU 11, 1917. 



The Florists' Review 



69 



WHOLESALE PRICES 



Subject to chaDgre. 



Short Medium Loner 



HooBler Beauty per 100. $4.00 $8.00 $10.00 



Ophelia '" 400 8 00 10.00 



RviBBell " 4 00 8.00 10 00 



Shawyer " 4 00 7.00 9 00 



White Klllamey " 4 00 7.00 9 00 



Helen Taft " 4 00 7.00 9.00 



Richmond " 4 00 7.00 9.00 



CARNATIONS " 2.00 



ABtere " 2.00 3 00 



Sprengeri per bunch, .50 



Hardy Ferns per dozen, 2.00 



Hittei floral Ce. UT in 



in the nursery and other details of this 

 kind, prove the assertion. But when 

 the battalion chief of the fire depart- 

 ment runs into the auto which Mr. 

 Dieterich is driving and Mr. Dieterich 

 comes out of it witliout a scratch, this 

 proves that his star is lucky. It might 

 easily have been a fatal accident. 



The L. A. Floral Co. is receiving fine 

 seedling carnations from one of its 

 growers. The blooms are not from 

 named varieties, but they are of exqui- 

 site color, have stiff stems and last well 

 over the long-distance route. Paul Mil- 

 ler, formerly of this firm, writes that 

 he is getting on well at the cantonment 

 at American Lake. 



Tliomas Wright, of Wright 's Flower 

 Shop, has been under the weather for 

 several days, but at last report he was 

 improving rapidly. Mr. Wright was at 

 his ranch at Bakersfield and was taken 

 ill on the way home. Driving his car 

 alone, he arrived in a bad way with a 

 temperature of 102 degrees. Pneumonia 

 set in and it was touch and go for a few 

 days. 



Frank Lichtenberg made a big hit 

 with an orchid window this week. At 

 a time when cattleyas are selling as high 

 as they are now, it needs courage to do 

 it, but it pays. Bert Bateman left this 

 Aveek for his vacation. 



John Fincken, of West Washington 

 street, says that landscape work is open- 

 ing up well and that funeral and other 

 work in the cut flower department is far 

 above the average for this time of year. 

 Though suffering from severe cold, Mr. 

 Fincken says he has to stick to business. 



H. E. Richards. 



SAN FRANCISCO. 



The Market. 



Chrysantliemums continue to dom- 

 iuate the local cut flower market and 

 ])romise to hold first place for some time 

 to come. The supply is increasing from 

 day to day, and the quality improving. 

 The blooms are large and well formed 

 and the stems all tliat can be desired. 

 The demand is well up to expectations; 

 in fact, growers, wholesalers and re- 

 tailers are well satisfied with the .sea- 

 son's returns to date. Most of the early 

 varieties are about gone, but they are 

 being replaced by some of the later va- 

 rieties, which show wider assortment in 

 colorings and are larger for the most 

 part; the early offerings are not missed. 

 The situation in whites is much im- 

 proved with the arrival of Queen. The 

 first bright rose mum to appear, Colum- 

 bia, is meeting with instant popularity. 

 The only colors lacking now are good 

 bronzes and golds, but they will be in 

 soon. 



Little improvement can be reported in 



AND NOW COME THE 



VIOLETS 



We have again made contracts with the leading Violet growers of this section and only handle 

 the kinds that ship well. We are also shipping to our customers the best quality in 



Mums, New Crop Carnations, Roses, Centaureas, Sweet Peas, Gladioli, 

 Cornflowers, Greens of all kinds and all other stock in season. 



NEW STOCK OF BASKETS JUST IN 



S. Murata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



WE NEVER MISS 



Mention The Review when you write. 



CALIFORNIA _ ., . 



Ml I mm QK In all colors 

 \j itI 21 and varieties 



$1.00. $1.50. $2.00 



ENOMOTO & CO., Inc. 



Wholesale Florists 

 35 Saint Anne St., SAN FRANCISCO, CAL. 



CALIFORNIA-GROWN 



CHRYSANTHEMUMS 



The early varieties are now ready for shipment. The cool climate around 



San Francisco produces the best keeping flowers in the U. S. A. 



$1.00, $1.50, $2.00 per dozen 



C. KOOYMAN CO., inc. 



431 Busli Street, SAN FRANCISCO, CAL. 



UMS 



UMS 



We are headquarters for all the best flowers coming to this market. Specialties, MUMS 



Fine Roses, Carnations, Orchids, Valley and all Classes of Greens 



California Cut Flower Co. 



433 West 7th Street, 



LOS ANGELES, CAL. 



the rose situation. There are practically 

 no American Beauties to be had, and 

 other offerings are much under stand- 

 ard. There is little hope of betterment 

 until the rains start, which probably 

 will be about the first of November. 

 The violets need some rain also, before 

 they come to their best. Dahlias are 

 drawing near the end of their sea- 

 son and zinnias are nearly gone. Few 

 asters are to be seen. Carnations are 



scarce and poor. Liberal arrivals of cut 

 cyclamens clean up rapidly. For the 

 first time in weeks orchids are suf- 

 ficiently plentiful to meet requirements 

 fairly well, as evidenced by their ap- 

 pearance in the window displays of the 

 downtown stores, after being out of 

 sight for a long time. 



Various Notes. 



The October meeting of the Pacific 



