70 



The Florists' Review 



October 11, 1917. 



Coast Horticultural Society will be fol- 

 lowed by a smoker. The program in- 

 cludes a stereopticon lecture by Prof, 

 E. O. Essig, on "Common Insects and 

 Their Remedies." 



Fred Howard, of Howard & Smith, 

 Los Angeles, Cal., was in San Fran- 

 cisco last week on a flying visit. 



MacRorie & McLaren have five houses 

 of cyclamens, from which they are filling 

 large orders. The plants are the finest 

 ever grown by the firm, according 

 to Daniel MacRorie. Mr. MacRorie has 

 just returned from a trip to Los Angeles 

 and other southern points. He reports a 

 strong demand for heathers, the firm 

 having placed an order for 15,000 of the 

 one variety, Erica melanthera. 



Robert Bernadeau, formerly with 

 MacRorie & McLaren, has accepted a 

 position with Podesta & Baldocchi. 



Henry O'Day is a new employee at 

 the Powell street store of MacRorie 

 & McLaren. He was formerly with 

 Charles Stappenbeck. 



John McLaren, superintendent of 

 Golden Gate park, has returned from an 

 extended eastern trip, on which he was 

 accompanied by Mrs. McLaren,. 



A. J. Rossi, of Pelicano, Rossi & Co.. 

 came to town to attend the dahlia show 

 at the St. Francis hotel, and then went 

 to his country place near Los Gates, 

 Cal. 



Nicholas J. Canevaro, with Pelicano, 

 Rossi & Co., has resumed his duties after 

 a month's vacation in the high Sierras 

 of Trinity county, where he enjoyed 

 himself thoroughly hunting, fishing, etc. 

 His return closes the vacation season 

 at this establishment, with the excep- 

 tion of that of Frank Pelicano, who has 

 only been taking two or three days off 

 at a time. 



Charles Shellgrain, manager of the J. 

 B. Boland establishment on Kearny 

 street, reports business seasonably good. 

 He has been busy this week with table 

 decorations. 



The C. Kooyman Co. has improved the 

 appearance of its wholesale establish- 

 ment on Bush street, by the installation 

 of new fixtures for showing bulbs, and 



MUMS-POMPONS 



Direct from our nurseries for long distance shipping. 



Growers' Cut Flower Co. 



REDWOOD CITY. 



CALIFORNIA 



Mention The BeTtew when yon write. 



SoDthem California Flower Market. Inc. 



421-423 Wall Street, LOS ANGELES. CAL 



I.AR6KST WHOLBSAI.E: FLORISTS 

 AND SHIPPUKS IN THE WKST 



AlwsTR SomethiDK New Direct from the Growen 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let u* convince you 



CYCLAMEN 



Five colors, from best English Seed. Orders 

 booked now for immediate delivery. 4-iiich 

 and 6-inch pots, fine, bushy plants, at 20c and 

 60c each. 



rnKU PnUlICi banta' bosa. oal. 



CaDa Lfly and Freesia 



BULBS 



We are now booking orders for the above stock 

 for immediate or later delivery. Get our prices. 



CURRIER BULB CO., Seabright Cil. 



the construction of a new office. G. 

 Madwig, treasurer of the company, re- 

 ports a strong shipping demand for 

 chrysanthemums. This firm also is send- 

 ing out many asters. 



The E. W. McLellan Co. is shipping 

 heavily of chrysanthemums. Manager 

 J. A. Axell says this promises to be the 



Section of Show Held by Dahlia Society of California at San Francisco. 



ORDER NOW 



PRINUU 06C0NICA 



(Rensdorfer Strain) 

 2X-inch pots, $5.00 per 100 



Write for Wholesale List of 



Ferns in flats and 2^-inch pots; 



also Adiantum, Nephrolepis, 



Eientias, etc. 



H. PLATH 



**THK FmNmiKS" 



LawrcMe nd Winipcf Avcmms 

 SAN FRANQSCO, CAL 



Mention The Bevlew when you write. 



PURITY FREESIAS 



SPECIAL OFFER 



50,000 7-16 In. in Dlam. (small 1-2 In.) $4.00 per 1000 



50,000 1- 2 Id in Diam 7.60 per 1000 



Delivered Prepaid by ExpreHS 

 Write for special prices on fine Calla Bulbs 



LILTDALB BULB COMPANY 



Santa Craz, California 



CALLAS 



AETHIOPICA - ELE.IOTTIANA 



Limited supply of Dutch Bulbs 



LOS ROBLES NURSERY & GARDEN 



QBOWKB8 AND DIBTBIBtTTOBS 



SANTA CRUZ. CALIFORNIA 



best season on this particular flower in 

 the history of the business. The com- 

 pany is the principal gardenia grower 

 in this vicinity and now has a fine crop. 

 Violet shipments are just starting. 

 [Continued on pacre 78.] 



SECOND FRISCO DAHLIA SHOW. 



The dahlia show held at the St. 

 Francis hotel, San Francisco, by the 

 Dahlia Society of California, was a 

 fitting successor to the one staged at 

 the Palace hotel earlier in the month. 

 The display was arranged in the fa- 

 mous Italian and Colonial rooms of the 

 hotel, which adjoin each other. They 

 made an ideal setting for the compre- 

 hensive exhibit of dahlias. Practically 

 the same exhibitors participated in both 

 shows, and while the last one probably 

 was not quite so well attended, the re- 

 sults were satisfactory. The unusually 



