OCTOBBB 18, 1917. 



The Florists^ Review 



19 



m PUBLICITY IS THE BIG THING NOW »s 



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SOCIETY OF AMERICAN FLORISTS. 



Publicity Fund Committees. 



Chairman George Asmus has appoint- 

 i'd the following local committees in the 

 interests of the national publicity cam- 

 paign for flowers: 



Alabama — W. B. Paterson, Jr., Montgomery, 

 chairman; Hardy A. Demeranville, Mobile; Hugh 

 .Sealcs, Birmingham. 



Arlsansas — -Thomas Shelton, Fayetteville, cliair- 

 inan; C. H. Vestal, Little Kock; George Rye, 

 Kort Smith. 



California, north — Hans Plath, San Francisco, 

 chHinnan; D. MacUorie, San Francisco; Angelo J. 

 Itossi, San Francisco. 



California, south — Fred Howard, Los Angeles, 

 cliairman; Albert Knopf, Los Angeles; Lewis H. 

 Freeman, Los Angeles. 



Colorado — J. Edward Johnson, Colorado Springs, 

 chairman; George H. Cooper, Denver; N. A. Ben- 

 son, Denver. 



Connecticut — H. C. Neubrand, Cromwell, chair- 

 man; John N. Champion, New Haven; Joseph 

 McManus, Hartford. 



District of Columbia — R. Lloyd Jenkins, Ana- 

 costia, chairman; W. F. (Jude, Washington. 



Florida — C. D. Mills, Jacksonville, chairman; 

 C. J. Ohmer, West Palm Beach. 



Georgia — D. C. Horgan, Macon, chairman; 

 L. A. Berckmans, Augusta; L. D. Thomson, At- 

 lanta. 



Illinois — To be announced later. 



Indiana — George R. Gausc, Richmond, chair- 

 man; Joseph H. Hill, Richmond; Irwin Berter- 

 mann, Indianaix>lis; George B. Wiegand, Indian- 

 apolis. 



Iowa — Key F. Wilcox, Council Bluffs, chair- 

 man; Michael Rocklin, Sioux City; I. O. Kemble, 

 Marshalltown. 



Kansas— (Charles P. Mueller, Wichita, chair- 

 man; W. R. Leigh ton, Salina; Harry L. Hunt, 

 Concordia. 



Kentucky — D. B. Honaker, Lexington, chair- 

 man; Aug. R. Baumer, Louisville; G. E. Schulz, 

 Louisville. 



Louisiana — Peter A. Chopin, New Orleans, 

 chairman; C. W. Eichllng, New Orleans; U. J. 

 Virgin, Now Orleans. 



Maine — Charles S. Strout, Biddeford, chair- 

 man; John H. Stalford, Bar Harbor; A. E. 

 Tha teller. Bar Harbor. 



Maryland— Robert L. Graham, Baltimore, 

 chairman; William Johnston, Baltimore; Charles 

 J. Bolgiano, Baltimore; Charles F. Feast. Balti- 

 more; R. A. Vincent, Wliite Marsh; John J. 

 Perry, Baltimore; Isaac H. Moss, Govanstown; 

 George Morrison, Baltimore. 



Massachusetts — Henry Penn, Boston, chair- 

 man; E. Allen Peirco. Wnlthani: W. K. Nichol- 

 son, Framingliam; B. Hammond Tracy, Wenham; 

 J. K. M. L. Farquhar, Boston. 



Michigan — A. J. Stahelin, Redford, chairman 

 for east; John K. Viin Bocliove, Kalamazoo, 

 chairman for west; Philip Breitmeyer, Detroit; 

 Edward A. Fetters, Detroit; S. W. Coggan, Bat- 

 tle Creek. 



Minnesota — Hans Rosacker, Minneapolis, chair- 

 man; Theo. Wirth, Minneapolis; C. F. Rice, 

 Minneapolis; Elof P. Holm, St. Paul. 



Missouri — Charles E. Heite, Kansas City, 

 chairman for west; Jules Bourdet, St. Ix)uis, 

 chairman for east; D. S. Geddis, St. Louis; V. J. 

 Gorly. St. Louis: Frank X. Stuppy, St. Joseph; 

 W. L. Rock, Kansas City;\Samuel Murray, 

 Kansas City. 



Nebraska— Cliarles Green, Fremont, chairman; 

 J. J. Hess, Omaha; V,. H. Frey, Lincoln; (ieorge 

 .Sorenson. Florence; C. M. Hurlburt, Fairbury. 



New Hampshire — Donald McLeod, Concord, 

 chairman; Tliomas Carter, Exeter; II. C. Stache, 

 Manchester. 



New Jersey — J. G. Esler. Saddle River, cliair- 

 man; C. H. Totty, Madison; Julius Roehrs, 

 Rutherford; Edward Sceery, I'aterson; William 

 Sefton, Elizabeth. 



New York — New York city and vicinity. Max 

 Seliling, oliairman: (Jcorge E. M. Stumpp, Emil 

 Schloss. Charles ScheiK-k. W. A. Pliillips, Brook- 

 lyn; A. L. Miller. Janiiiic.i; Jas. McHiitchi- 

 son, F. R. I'ierson, Tarrytown. Albany, Wm. C. 

 Gloocknor, F. A. Danker. Rochester, George 

 Hart. C. II. Vick. Syracuse, W. E. Day. 

 Buffalo, Wallace II. Eiss, chairman; S. A. 

 Anderson, W. J. Palmer. 



North (,'arolina — J. A. Van Lindley. Pomona, 

 chairman; William Rehder, Wilmington; George 

 J. .Starr, Wilson. 



North Dakota^T. D. Smodley, Fargo, chair- 

 man; N. P. Lin<Iberg, Kngby; P. J. Meyer, Bis- 

 marck. 



Ohio— F. C. W. Brown. Cleveland, chairman 

 for north; II. W. Shepperd, Cincinnati, chair- 

 man for south: C. B. Critchell. Cincinnati; J. 

 Charles McCullough, Cincinnati; Edw. A. Forter, 

 Cincinnati; C. E. Russell, Cleveland. 



Oklahoma — Lon. Foster, Oklahoma City, chair- 

 man; Otto Rice, Sapulpa. 



Oregon — (Jeorge Spencer, Portland, chairman; 

 James Forbes, Portland; A. J. Clarke, Portland. 



Pennsylvania — Philadelphia, F. W. Cowperth- 

 walte, chairman; Cliarles Grakelow, A. A. Nles- 

 sen, A. Farenwald, Roslyn; Joiin Ilabermehl, 

 H. F. Michell, J. Otto Thilow, Pittsburgh, J. W. 

 Ludwig, chairman; A. W. Smith, Fred Burki, 

 Gibsonia; W. A. Clarke, James Moore. 



Rhode Island — George L. Stillman, Westerly, 

 chairman; John J. Johnston, Providence; Robert 

 M. Lament, Quidnick; Lawrence Hay, East 

 Providence. 



South Carolina — C. A. Moss, Spartanburg, 

 chairman; De Witt House, Florence; Francis S. 

 Rodgers, Jr., Cliarleston. 



South Dakota— M. M. Strong, Sioux Falls, 

 chairman; William Dethlefs, Mitchell; Hans 

 Jensen, Mitchell. 



Tennessee — Harold Joy, Nashville, chairman; 

 Karl P. Baum, Knoxville; A. J. McNutt, Knox- 

 ville. 



Texas — R. C. Kerr, Houston, chairman; W. J. 

 Baker, Fort Worth; Otto Lang, Dallas; F. C. 

 Suchy, San Antonio. 



Utah — Robert Miller, Farmington, chairman: 

 A. J. Alt, Salt Lake City; Charles Soter, Salt 

 Lake City. 



Vermont — W. E. Peters, Burlington. 



Virginia — James D. Hooper, Richmond, chair- 

 man; Herbert Brown, Richmond; H. A. Higgason, 

 Richmond; John D. Ratcliffe, Richmond. 



Washington — J. W. Duncan, Spokane, chair- 

 man; S. Younkin, Spokane; A. G. Burt, Spokane. 



West Virginia — P. J. Dudley, Parkersburg, 

 chairman; S. A. Gregg, Charleston; A. Langhans, 

 Wheeling. 



Wisconsin — W. A. Kennedy, Milwaukee, chair- 

 man; F. H. Holton, Milwaukee; C. C. PoUworth, 

 Milwaukee; (Jeorpe Rentschler, Madison; Rich- 

 ard Salm, Union Grove. 



The trade papers have also been au- 

 thorized to solicit and receive subscrip- 

 tions to the fund. 



Additional Subscriptions. 



The following additional subscrip- 

 tions have been received since the last 

 published report: 



Annually 

 for four 

 years. 

 Primrose Flower Shop, Ardmore, Pa....$ 5.00 



Florists' Exchange, New York 50.00 



Albany Florists' Club. For one year... 25.00 



Otto Rice, Sapulpa, Okla 10.00 



M. M. Strong, Sioux Falls, S. D 10.00 



Henry F. Michell Co., Philadelpliia 1(X).00 



Henry R. (,'omley, Boston. For three 



years 20.00 



S. Knudson. Boulder, Colo 10.00 



Mitchell's Flower Store, Waterville, Me. 10.00 

 By Emil Schloss:— 



Alfred T. Bunyard, New Y'ork 100.00 



A. Warendorff, New York '25.00 



J. P. Klausner, New York 5.00 



Lion & Co., New York 50.00 



Wertheimer Bros, New York. For one 



.vear 100.00 



At New York Florists' Club Meeting: — 



A. J. Gutman, New York 2.">.0<) 



F. W. Wagenfohr, Mt. Vernon, N. Y. 10.00 

 By H. O. Neubrand: — 



.Tohn N. Champion & Co., New Haven. 



Conn 25.00 



By R. C. Kerr:— 



F. J. Fillmore, St. Louis 5.00 



Charles Beyer, St. Louis. For two 



years 20.00 



Bergstermann Floral Co.. St. Louis... 2."). 00 

 W. H. Ilurst, St. Ix)uis. For tw" 



years 15.00 



Margaret Eggeliiik', St. I-ouis 25.00 



Wni. Schray & Sons, St. Louis 25. (Ht 



For one 

 year. 



New York Florists' Clut) 1.(XK).00 



Florists' Telegraph Delivery 1,500.00 



I'hili]) Itrcitnit'yer. Detroit (the ScHk- 

 nian prize won at Detroit window con- 

 test) 25.00 



Total $3,220.00 



John Young, Sec 'y. 



EXPERT AID FOR PUBLICITY. 



"I want to thank you for the splen- 

 did way in which you are continuing to 

 liandle the publicity campaign that is 

 now before the trade," writes W. F. 

 Therkiklson to The Review. "Natur- 

 ally, as father of the plan I am greatly 

 interested in its success. I am only 

 sorry that I have not the time to devote 

 to the raising of the money, but the 

 president has placed it in capable hands, 

 with George Asmus as chairman. 



"I assure you that when this fund is 

 raised, it will be my pleasure to put the 

 best brains of the Poor Richard Club, 

 of which I happen to be secretary, and 

 my own efforts behind the actual adver- 

 tising. This is going to put flowers im 

 competition with the always popular 

 gift, candy. And while it will have no 

 tendency whatsoever to loWer the sen- 

 timent that surrounds the gift, it will 

 certainly bjtve an elevating effect on 

 the sale of candies and all other forms 

 of gifts. In other words, candies will 

 have to compete with flowers, much to 

 the advantage of flowers. 



"If there is anything that I can do 

 that does not too seriously enter into my 

 time, up to the time of the beginning of 

 the campaign, I would be happy to have 

 you advise me, expressing your desires, 

 and will be glad to carry them out if 

 possible." 



ALL WHO PROFIT SHOULD HELP. 



For some time I have been trying to 

 get it through my head why at least 

 twenty per cent of the 21,000" florists in 

 this country and Canada did not rush 

 forward with their contributions to the 

 big S. A. F. publicity fund|. 



I'll confess, however, that to date 

 I haven't been able to find a satisfac- 

 tory answer as to why they haven't 

 sent their contributions. 



Elbert Hubbard used to get great 

 pleasure out of a story he told. He said 

 that one time, while visiting an insane 

 asylum, he noticed one of the guards 

 taking five or six husky lunatics on a 

 cross-country tramp. Hubbard ap- 

 proached the guard and asked: "Aren't 

 you afraid to do this? What's to pre- 

 vent those fellows from turning on you 

 and escaping? They could put you out 

 of business in a minute if they got to- 

 gether and acted." 



"That's .iust the trouble with them," 

 answered the guard. "I can handle 

 them because they will never get to- 

 gether. They can't organize — they're 

 crazy." 



Now, there isn't anyone in the coun- 

 try who has more respect for florists 

 and for the florists' business than I 

 have. I realize, however, that if we 

 are going to put over the work we 

 should put over, and achieve the suc- 

 cess that we should achieve, wc must 

 organize. 



All we have to raise is $50,000. If 

 only 5,000 of the 21,000 men contrib- 

 uted $10 apiece, that fund would be 

 raised in no time. As a matter of fact, 

 many of the large growers have con- 

 tributed more and many more should 

 contribute much more. 



In other walks of business life manu- 

 facturers and wholesalers contribute 

 largely to local advertising campaigns. 

 Practically all the big national adver- 

 tisers back up the retaileri with adver- 

 tising matter of different kinds. 



Why shouldn't the big growers and 

 all others Who are interested in the de- 

 velopment of the florists' business con- 

 tribute to advertising which will help 

 build up the business of the retailer? 



I am in this organization business 



