20 



The Florists' Review 



OCTOBBB 18, 1917. 



body and soul. I believe in it through 

 and through. It is only by cooperating, 

 by working together shoulder to shoul- 

 der, by having the same definite ideal 

 and by contributing generously to every 

 movement which is designed to help all 

 the florists, both big and little, that we 

 can achieve the success we all desire — 

 and deserve. William C. Gloeckner. 



AN APPEAL TO THE GROWER. 



The editor of Horticulture in last 

 week's issue gave the growers a pretty 

 strong talking to. I fully agree with 

 iis sentiments. Now let us stop arguing 

 who is to pay for publicity. Action is 

 needed, and needed immediately. J-t 

 seems to have come at last, this action 

 We are all in the same boat, grower and 

 retailer together. 



Did you ever hear Wallace Pierson s 

 story about the dog sitting on a bur 

 and howling? If not, get him to tell it 

 to you the next time you see him. It 

 strikes home to our case. I could not 

 tell you the story. If I tried to I would 

 only make a mess of it, but it tells in an 

 illustrative way the story of our needs. 

 Now, Brother Grower, look • up your 

 ledger and you will notice how badly 

 you need publicity. Here is a chance 

 now started by public-spirited men to 

 give it to you on a reasonable basis. It 

 will be cooperation nation-wide. It will 

 go to the smallest grower and town in 

 the country. Now, do not be a slacker. 

 Help to make this a success. Pay the 

 little money that is needed of you ac- 

 cording t(f your means. I have sub- 

 scribed $100. My place covers 100,000 

 square feet of ground. Now figure out 

 what you can do in proportion to this, 

 and send your subscription to the sec- 

 retary of the S. A. F., John Young, 53 

 West Twenty-eighth street. New York. 

 You will be asked in a short time to pay 

 about fifty per cent of this and the rest 

 sometime in the future. This should 

 not be hard on anybody for the great 

 benefit which it will bring to your busi- 

 ness. The agitation for economy all 

 over the country will hurt flowers more 

 than anything else if we do not counter- 

 act it at once with the proper publicity, 

 for flowers are not a luxury, but abso- 

 lutely necessary to civilization. This 

 SOS signal should go to every grow- 

 er and everv grower should get on the 

 band wagon 'now and make a success ot 

 this great undertaking. Now all to- 

 gether! A. Farenwald. 



PUBUCITY FUND CAMPAIGN. 



J. F. Anunann Appeals to Growers. 



Just a few reasons why all growers 

 should subscribe to the S. A. 1 . pub- 

 licity fund. . , T .■ ■ „ r.r. 



From time immemorial advertising, or 

 publicity, has been the greatest medium 

 by which to develop and promulgate any 

 industry or article. Take the greatest 

 of all books, the most prominent in all 

 the world. And what made it bo but 

 publicity? Were it not for the public- 

 ity given this great book and its won- 

 derful teachings, it would not be so uni- 

 versally distributed. So it is, and al- 

 wavs has been, with every commodity in 

 human life. And the more worthy it is, 

 the more it should be advertised. 



Now then, our product— the flowers 

 that cheer the room where the newly 

 born child is ushered into a happy home, 

 and on through the many birthdays in 

 that home; that are used at the marriage 



altar, and to cheer and decorate the 

 bridal chamber; and on even to bring- 

 ing comfort to the sorrowing in the 

 sad hour of a loved one's departure — 

 are they not worthy products? .Is our 

 product worthy of the publicity we 

 should give it? Well, I guess we have 

 proven that it is. 



Now, getting right down to a strictly 

 commercial proposition, what per cent 

 of our incomes have we been devoting 

 to advertising? Well, none! 



Its Great Possibilities. 



Is it not wonderful, after all, that 

 our business has existed so long, let 

 alone prospered as it has, without any 

 definite advertising? Why, I truly 

 believe no other manufacturing busi- 

 ness on earth could have stood so long 

 without spending more than we have 

 for advertising. And this sums the 

 whole matter up to the fact that the 

 product of our business is so worthy 

 that there is a great demand for it 

 without any publicity. Now, if this 

 is true, and I believe it is, just think of 

 the wonderful possibilities in store for 

 us with the proper kind of publicity. 



The question is, "What is the proper 

 kind of publicity?" Cooperative, of 



course, first of all, then individual 

 publicity later. 



Therefore I believe that no greater 

 opportunity was ever given the grow- 

 ers of flowers thaR, is presented in the 

 S. A. F. publicity campaign to prop- 

 erly get their goods before the Ameri- 

 can public. This, too, I am sure, has 

 been proven by the liberal contribu- 

 tions of so many successful men to thih 

 fund. 



I hope that every grower of flower.-; 

 in the United States will be a partner 

 in this great movement, and no one, 

 in my opinion, should subscribe less 

 than $1 per 1,000 square feet of glass 

 under cultivation. This should be the 

 absolute minimum. Many have already 

 subscribed $2 and more per 1,000 feet 

 of glass. 



Now let us get back of this with a 

 vim! I am appealing to the growers 

 only, for I am one of them. The whole- 

 salers and retailers have their parts to 

 do. The affiliated trade organizations 

 and all florists' clubs should do their 

 part, but I leave the appeal to them 

 to come from those who will, I am 

 sure, more ably follow up this article. 



Let us do it now! 



J. F. Ammann. 



a>eN LCTTEa^^-" PEADEB^ 



SNARING THE WARY SOW BUG. 



I think I have had as bad a dose of 

 sow bugs as anyone ever had. No one 

 will dispute this when I say that from 

 four 100-foot rose benches I got nearly 

 eight quarts of bugs in two nights, not 

 counting two or three more quarts on 

 following nights. I tried all the meth- 

 ods recommended for exterminating 

 these pests, but could not get ahead of 

 them until I got on to a scheme, which 

 I will give for the benefit of anyone 

 who may be likewise troubled. 



Get some carrots, a dustpan, whisk- 

 broom and a candle. About dusk rub 

 the edges of the sideboards of the 

 benches with a carrot with sufficient 

 pressure to leave a trail of juice After 

 an hour or two light the candle and 

 fasten it to the pan with a few drops 

 of the grease. Now go ahead and brush 

 the bugs into the pan, having a pail of 

 water with some kerosene on top nearby. 

 In my case there were black streaks 

 of bugs the whole length of the boards 

 and it was an easy matter to gather 

 them in. J. L. Johnson. 



top light on all electroliers is colored 

 red. Festoons of electric lights are 

 suspended across the street at each 

 corner. 



The decorations have proved pleasing 

 to our business men, but we do not 

 wish to use the same idea again this 

 year, and wonder what other florists 

 have done. We shall be glad to have 

 you print this letter in The Review, in 

 the hope that it will bring out some 

 ideas on street holiday decorations. 

 Merchants like the idea, but soon tire 

 of the same thing every year. We 

 have found this decorative work highly 

 profitable. It is done immediately after 

 Thanksgiving. Kemble & Goodman. 



STREET HOLIDAY DECORATIONS. 



For the last three years just before 

 the Christmas-buying season, we have 

 decorated the streets of Mason City for 

 the merchants. The work is completed 

 by December 1 and creates an early 

 Christmas spirit. We festoon heavy 

 green wreathing between the electro- 

 liers, and to this wreathing we tie red 

 frieze wreaths with suspended Christ- 

 mas bells. 



We make 14-inch red frieze wreaths 

 and use twelve to the business block. 

 To each electrolier we fasten two 10- 

 foot Christmas trees, one on each side, 

 and trim the trees with red frieze. The 



MUMS FOR FATHERS' DAY. 



It seems to me there should be a spe- 

 cial day set apart to honor the memory 

 of fathers. I believe it is not too late 

 to set a date for this purpose. Why 

 not make the first Sunday in November 

 this year Fathers' day, and wear white 

 chrysanthemums in fathers' memory and 

 colored flowers in their honor? Chrys- 

 anthemums will be at their best at that 

 time. I am sure if we would all pull to- 

 gether and boom this day, there would 

 not be a glut of chrysanthemums this 

 year. E. J. Hull. 



The Beview has not approved of the 

 frequent suggestions that an attempt be 

 made to establish a Fathers' day. The 

 suggestion comes from florists who have 

 profited by Mothers' day; it does not 

 appear that there is any general de- 

 mand from the public for such a day. 

 The Beview believes that any attempt 

 by the trade to establish a Fathers' day 

 will be received with levity and will de- 

 tract from the success of Mothers' day. 



