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OCTOBBB 18, 1917. 



The Florists' Review 



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LIJL 



POAUlT"* 



Some of the most wonderful 

 quality we have ever received 

 so early in the season, in small 

 or large quantities at 



Special $10.00 per 100 



Extra 8.00 per 100 



First ,,^. 6.00 per 100 



Second . . ..,...:; 3.00 per 100 



Extra long Specials at 12.00 per 100 



S. S. PENNOCK COMPANY 



1608-1620 Ludlow Street, 



PHILADELPHIA, PA. 



NEW YORK 

 117 West 28th Street 



BALTIMORE 

 Franklin and St. Paul St8. 



WASHINGTON 

 1816 H Street, N. W. 



Mention The Rerlew when you write. 



Chrysanthemums 



' Pink, White and Yellow. 



CARNATIONS, ROSES 



and all seasonable flowers. 



PHIUDELPHIA CUT FLOWER CO. 



151 7 Sansom SL, PniUDELPHIA, PA. 



Cloie daily at 6 o'clock 



Mention The Review when you write. 



glaring errors did occur. The special- 

 ists said mistakes would happen, but 

 the house had to stand for it, and it 

 . couldn 't. So dahlias were grown on 

 its own farm. 



At first the work of truing was some- 

 thing tremendous, but gradually de- 

 termination and perseverance carried 

 the day. While getting the varieties 

 true to name still is, and always will be, 

 a serious matter, vigilance, eternal vig- 

 ilance won. Today the dahlias at 

 Dreer's are true to name. Of course, 

 this much-to-be-desired result means 

 occasional empty spaces in the rows. 

 A fine-looking plant has to be sacri- 

 ficed because it is a rogue, and it is 

 always pulled out the instant it is de- 

 tected. 



There are twenty-five acres or more 

 planted to dahlias at Eiverview. The 

 number of varieties, standard and on 

 trial, is extremely large, so that it re- 

 quires knowledge and no small amount 

 of experience to keep track of them. 

 These varieties are constantly being in- 

 creased by the introduction of new 

 sorts from the best hybridizers of 

 Europe and America. The varieties 

 are selected both with a view to their 

 fitness for the garden and for cut 

 flowers. The improvement in the va- 

 rieties grown is marked. Year by year 

 some kinds are dropped as their par- 

 ticular type, form or color is improved 

 upon. 



OFFERS 

 THE BEST 



EDWARD REID 



Beauties - Orchids 

 Cfirysantiiemums 



All the leading ROSES in splendid form 



RIIMCMBER, "WHEN THEY ARK REID'S.THEY ARE RlttHT." 



1619-21 Ranstead St., PHILADELPHIA PA. 



Mention The Bevlew when you write. ' 



THE PHILADELPHIA WHOLESALE FLORISTS' EXCHANOE 



Roses, Single Violets, Easter Lilies, Carnations, Dahlias 



Chrysanthemums, $2.00 to $2.50 per dozen 



A mail order will convince you of their Quality. Open from 7:30 a. m. to 6 p m 



Conslfrnmente of choice stock solicited. 



PHILADELPHIA. PA. 



Night orders, call Lansdowne 171 



1615 RANSTEAD STREET, 



Mention Th« BeTlew wh«B yoa writ*. 



.J. 



CHRYSANTHEMUMS - EASTER LILIES - 6LADI0LI 



I. TSt^SSlSSISS^ PHILADELPHIA, PA. 



Mention The Havlew whaa yon write. 



EUGENE BERNHEIMER, WHOLESALE riORlST 



GOOD ROSES 



1531 RANSTKAD STREET, 



Mention The Review when yog write. 



PHILADELPHIA, PA 



THE HOUSE OF MERIT 



FLORISTS' SUPPLIES 



JOS. a. NEIDIN8ER CO. 



1309.11 N. S«cond Str««t 

 PHILADELPHIA, PA. 



Mention The Review when yon write. 



Eugene H. Michel is in charge at 

 Kiverview. James C. Clark is in charge 

 of the dahlias at Dreer's, as a sort of 

 pastime to relieve his mind from the 

 serious, all-year-round work of grow- 

 ing ferns. It happily chanced that Mr. 



CHARLES E. MEEHAN 



WHOLESALE FLORIST 



5 S. Mole St. 



PHILADELPHIA, PA. 



M ention The Rerlew when you write. 



Michel and Mr. Clark were having their 

 first inning among the dahlias when 

 these notes were made. Mr. Clark se- 

 lected, and Mi. Michel described, the 

 varieties that follow. Frau Geheimrath 

 Scheiff is a German decorative varie- 



