84 



The Florists^ Review 



OCTOBEH 18. 1917. 



CLEVELAND. 



The Market. 



Florists are agreed that the present 

 scarcity of practically all kinds of stock 

 is unprecedented in this market. The 

 unusually early freeze of last week, 

 which suddenly eliminated a splendid 

 abundance of outdoor stock; the gen- 

 eral and perplexing lateness of carna- 

 tions; the dark, cold weather, which has 

 served to retard the roses and clirysan- 

 themums, are tlie primary causes of this 

 trying situation. Substantial relief is 

 slow in making its appearance. Per- 

 haps the pompons were never before so 

 welcome as at present, but a week or two 

 will elapse before their arrival. 



The larger mums are arriving in 

 sliglitly increased quantities, as are tlie 

 carnations, botli items clearing espe- 

 cially early in the day. Of the former, 

 the varieties Unaka, Golden Glow, 

 Smith 's Advance and October Frost 

 are of good quality. 



Wliolesalers refuse to sell more than 

 fifty carnations to a customer, thus mak- 

 ing the inadequate supply serve as many 

 as possible. Pink Delight, Winsor, 

 Matchless, Alice, Enchantress Supreme, 

 White Wonder and Belle Washburn are 

 the leading varieties offered. They are 

 now bringing 3 cents each. 



The market is practically destitute 

 of Easter lilies. Valley is in fair sup- 

 ply and about equal to the demand. 

 Greens of all kinds are abundant. 



Various Notes. 



The trade 's sympathy is extended to 

 Mr. and Mrs. Martin Janoch, whose 

 little daughter was instantly killed 

 when struck by an automobile October 

 13. Mrs. Janoch, who was carrying the 

 child at the time of the accident, was 

 seriously, if not fatally, injured. Mr. 

 Janoch is one of the growers at the Wil- 

 son Florist Co. range. 



Miss Elvira Schmidt, of tlie Gasscr 

 Co. wholesale store, is spending a couple 

 of weeks in the larger eastern cities. 



D. K. White and family, of Sandusky, 

 O., autoed to Cleveland October 12. 



A meeting of the various committees 

 in charge of the November flower show 

 was held at the Hollenden October 15. 

 There was a large attendance and prac- 

 tically every detail of the coming event 

 was discussed. Much interest and zeal 

 were shown by every club member and 

 a determination to make tlie show an 

 unprecedented success was much in evi- 

 dence. The next and final meeting of 

 the show committees is scheduled for 

 October 23, at wiiich every committee- 

 man is requested to be jiresent. 



Charles E. Russell, of the Jones & 

 Kussell Co., is on a business trip to New 

 York. J- Mc. L. 



Special Ofler of a riinlted Quantity of 



Gardenia Veitchii 



In 4Vj-lricli itota, choice healthy stock for 



benching, at $30.00 per 100. 



Xmas Joy Peppers. S'-j-Inch pots, at $10.00 per 



100; 5-lnch pots, at $.30.00 \>er 100. 

 XmaH and Bird's-eye Peppers, S-inch pots, at 



$6 00 per 100; 5-lnch pots, at $'25.00 per 100. with a 



profusion of highly colored fruit. 

 Dracaena Indlvisa. rt^ to C-luch, iKJt-prrown, 



readv for 7-lnch, at $:«.00 per 100. 

 Budd'leta Asiatloa, White, and Offlcinalis, 



Lavender, 6-Inch, |K)t-Brown, at $35.00 per 100. 



Excellent varieties for Xmas blooming. 

 Erica Melanthera.SHj-lnch pote. at $30.00 per 100. 

 £rica Melantliera. 5^ and 6-lnch pots, at $1.00 



each. Very heavily budded, just rlpht for Xmas 



bloonilnR. .... 



Croton Punctata, 3-lnch iwts, very bushy, highly 



colored, at $2S.O0 per 100. 

 GcnlAtas. 4-lnch pots, very bushy, at $2.'>.00 per 100. 



A. L. MILLER, Jamaica, N. Y. 



Ifeotlon The Beriew when you write. 



iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiini!: 



I Keep Your Flowers Fresh | 



= Don't let them wither and spoil before you have had a 1 



= chance to sell them. Wipe out this loss and increase = 



I your profits. | 



I You can do it if you have the proper means of pre- = 



= servation and refrigeration. = 



Off 



Florist 



Refrigerators 



2 will keep your flowers fresh and attractive. The McCray patented sys- ^ 



E tern of refrigeration keeps flowers at just the right temperature all of = 



S the time. They are always fresh, cool and salable. S 



E The McCray will help sell your goods, too. Its beautiful plate glass = 



E doors and sides and its inviting arrangement provide for most attractive E 



S display. The compartments vary in dimensions to allow for different E 



= length stems. = 



E The linings come in either heavy plate mirror or white enamel. The E 



= woodwork may be finished to match the decorations of your store. = 



E Let us tell you more about the McCray. E 



E Send for Free Catalog^ue E 



E No. 74 for Florists No. 92 for Residences E 



I McCRAY REFRIGERATOR CO. | 



I 788 Lake Street KENDALL VILLE, IND. | 



E Agencies in All Principal Cities = 



niilllllilllllllllllilllllllllllllllllllllllllllllllllllllllllllllllillilllllllllllillllllllillllllllllllir 



