OCTOBBB 25, 1917. 



The Florists^ Review 



16 



siasm, and she told me that I was tak- 

 ing as much interest in her wedding as 

 she was herself. Everything about 

 this wedding decoration was unique and 

 was much talked about by just the 

 people we wanted to reach. Space will 

 not permit a description in detail, but 

 I will mention one feature. That was 

 aboitt thirty years ago, and the first 

 shower bouquet I ever saw was made by 

 my sister and myself for this wedding, 

 and we copied it from a picture in one 

 of the trade journals. Tate. 



THE FIRST CKAXJTFEUSE? 



In The Eeview for October 18 there 

 was a description of an innovation in 

 the line of florists' delivery service, 

 and a half-tone of Miss Beatrice Keeler, 

 recently engaged by A. T. Pollard, of 

 Canton, O,, to take the place of a truck 

 driver gone to war. Now comes news 

 of another Ohio girl who has under- 

 taken the unaccustomed duties of driv- 

 ing a florist's delivery truck, as chauf- 

 feur for the Toiig & Weeks Floral Co., 

 of Ashtabula, O. As the lady's term of 

 employment had been of six weeks' 

 duration when The Review appeared, 

 the Ashtabula concern thinks it is in 

 position to claim priority. 



These correspondents also report sat- 

 isfactory results and recommend the 

 employment of women in delivery serv- 

 ice, wherever expedient. Doubtless in 

 this suggestion will be found satis- 

 factory solution of the perplexities of 

 many florists who have had difficulty in 

 filling the post of chauffeur as a result 

 of enlistment of their young men. 



The accompanying illustration shows 

 the Tong & Weeks delivery truck and 

 its efficient young driver. Her trim, 

 becoming costume is admirably adapted 

 to the activities of the strenuous posi- 

 tion she has assumed, and the easy poise 

 of her youthful figure and her alert and 

 businesslike air contain suggestions of 

 the qualities that have made her six 

 weeks' service a precedent worthy to be 

 followed by others of her sex who de- 

 sire to "do their bit." Girls of her 

 type and of that of Miss Keeler are the 

 ones to whom Uncle Sam is looking to 

 fill the posts made vacant by the draft, 

 and confidence may safely be reposed 

 in them. 



It may not be desirable for florists to 

 employ women as drivers in cities where 

 traffic is heavy, but The Review en- 

 dorses the recommendation of the em- 

 ployers of these patriotic young women, 

 that other florists go and do likewise. 

 The Review will be interested to learn 

 of other instances of the employment 

 of women in this work, and in those 

 departments of floristry in which they 

 may find congenial and suitable occupa- 

 tion, but space forbids the publication 

 of pictures hereafter in this connection. 



PITTSBURGH'S NEW STORE. 



Pittsburgh's newest flower store, and 

 one of its most beautiful and elaborate 

 retail establishments, was opened re- 

 cently at 6022 Penn avenue by M. Kro- 

 nis. It is to be known as the Alpha 

 Flower Store. The store is 21x101 feet 

 and opens into two of the busiest 

 businesi streets in the East End 

 district of the city. As will be 

 seen by the accompanying illus- 

 tration, the fixtures and decorations are 

 exceptionally attractive, the feature of 

 which, of course, is the electric foun- 

 tain. The color scheme is light blue. 



Interior View of the Alpha, Pittsburgh's New FlowerlStorc. 



which sets off the large white icebox, a 

 Bernard Gloekler Co. installation, and 

 the marble-topped counters. Around the 

 walls are glass shelves for displaying 

 vases and baskets. The display win- 

 dow, which extends across nearly the 

 whole front of the store, is open. 



By way of advertising the new store, 

 Mr. Kronis has been having pictures of 

 the interior and front thrown on the 

 screens at a number of moving picture 

 theaters. Besides the Alpha, Mr. Kro- 

 nis conducts the flower stand at the 

 Pennsylvania railroad station. 



Clarke. 



THE CLEVEI*AND PROGRAM. 



A Busy Three Days. 



There will be two important meet- 

 ings of national organizations in Cleve- 

 land November 8 and 9. 



The annual meeting of the Chrysan- 

 themum Society of America will be held 

 at 8 p. m. Thursday, November 8, in the 

 club room of Grays Armory, the same 

 building in which the flower show is to 

 be held. 



The fall meeting of the American 

 Rose Society will be held November 9, 

 late in the afternoon. The hour will be 

 set by the secretary of the society and 

 announced next week. 



Entertainment. 



The entertainment committee, in 

 charge of Charles Graham, E. A. Bause 

 and Frank Ritzenthaler, chairman, re- 

 quests that all out-of-town florists reg- 

 ister at Grays Armory on their arrival 

 in Cleveland. 



There will be no set program on the 

 first day except the bowling match be- 

 tween Detroit and Cleveland. This will 

 be the first leg of the inter-city match, 

 the prize for which will be a valuable 

 trophy cup. There will be individual 

 prizes for the winning team, also for 

 the highest individual score, and a num- 

 ber of others. 



The annual banquet will be held in 

 the Hollenden November 9 at 7:30 p. m. 



sharp. Mr. Ritzenthaler announces that 

 a splendid program is being prepared, 

 which will include a strong speaker and 

 some of the best musical talent in Cleve- 

 land. 



Florists desiring to inspect green- 

 houses, either private estates or com- 

 mercial establishments, will be provid- 

 ed with autos for this purpose, these 

 being in charge of S. N. Pentecost, 

 chairman of the reception and informa- 

 tion committee. 



A special committee of the Cleveland 

 Women Florists ' Club is being ap- 

 pointed to take care of the large num- 

 ber of out-of-town women florists and 

 wives of florists who are expecting to 

 attend the Cleveland show. 



All Rotary florists are invited, by 

 Rotarian H. P. Jones, of the Jones-Rus- 

 sell Co., and Rotarian H. P. Merrick, 

 manager of the Cleveland office of Lord 

 & Burnham Co., to attend the weekly 

 Rotary lunch November 8. Messrs. 

 Jones and Merrick will appreciate 

 hearing from all Rotary florists of their 

 intentions of being in Cleveland on the 

 date mentioned. 



Shipping Exhibits. 



Exhibitors are asked to address their 

 exhibits care Cleveland Flower Show, 

 Grays Armory, Cleveland. There will 

 be a special show representative at each 

 of the depots, with a special truck at 

 hand for the pur])ose of handling all the 

 incoming express as soon as it is un- 

 loaded from the cars, assuring the ex- 

 hibitor of no delay after the arrival of 

 exhibits in Cleveland. 



The exhibitors are requested to select 

 an express train that will arrive in 

 Cleveland before 8 a. m. on the morn- 

 ing of November 8 for chrysanthemums 

 and November 9 for roses and carna- 

 tions. AH exhibits are to be completely 

 staged by 11 a. m., at which hour the 

 judges will start their work. 



A large party of florists has prom- 

 ised to come from Toronto, through the 

 efforts of J. H. Dunlop, who is organ- 

 izing the party. 



H. P. Knoble, Chairman. 



