October 25, 1917. 



The Florists' Review 



15 



siasm and slio told me that I was tak- 

 ing; as much interest in her wedding as 

 she was herself. Evervtliing about 

 this wedding decoration was unicjue and 

 was much talked about by just tlie 

 people we wanted to reach. Space will 

 not i)ermit a description in detail, but 

 I will mention one feature. Tliat was 

 about thirty years ago, and tlic iiist 

 shower bouquet I ever saw was made by 

 my sister and myself for this wedding, 

 and we co])ied it from a picture in one 

 of the trade journals. Tate. 



THE FIRST CHAUFFEUSE? 



In The Kovicw for OctolMM- 18 then^ 

 was a descri2)tion of an innovation in 

 the line of florists' delivery service, 

 and a half-tone of Miss Beatrice Keeler. 

 recently engaged by A. T. Pollard, ol' 

 Canton, O., to take the ]ilace of a truck 

 driver gone to war. Now comes news 

 of another Oliio girl who lias under- 

 taken tlie uuMccustoiiu'd duties of driv- 

 ing a llorist's delivciv trucdv, as chauf- 

 feur for the Toiig & Weeks Floral Co., 

 of Ashtabula, O. As the lady's term of 

 employment had been of six weeks" 

 duration when The Keview appeared, 

 the Ashtabula concern thinks it is in 

 position to claim priority. 



Thest! correspondents also report sat- 

 isfactory results and recommend tlu> 

 employment of women in delivery serv- 

 ice, wherever expedient. Doubtless in 

 this suggestion will be found satis 

 factory solution of the perplexities of 

 many florii-ts who have had dilliculty in 

 filling the post of chauffeur as a result 

 of enlistment of tlieir young men. 



The accomj)anying illustration shows 

 the Tong & Weeks delivery truck and 

 its eflicient young driver. Her trim, 

 becoming costume is adniira.bly ailapted 

 to the activities of the strenuous posi- 

 tion she has assumed, and the easy poise 

 of her youthful figure and her alert and 

 businesslike air contain suggestions of 

 the (pialities that have made iier six 

 weeks' service a precedent worthy to be 

 f(dlowed by otliers of her sex who de- 

 sire to "(io their bit." Girls of her 

 type and of tiuit of Miss Keeler are the 

 ones to whom I'ncle Sam is looking to 

 fill the posts made vacant by the draft, 

 and confidence may safely be repose i 

 in them. 



It may not be desirable for florists to 

 employ women as drivers in cities where 

 trafiic is heavy, but The Review en- 

 dorses the recommendation of the em- 

 ployers of these patriotic young women, 

 tliat other llorists go aiul do likewise. 

 The Keview will be interested to learn 

 of otiier instances of tlie einj)loyment 

 of women in this work, and in those 

 departments of lloristry in which they 

 may find congenial and suitalile occupa- 

 tion, but space forbids the publication 

 of pictures hereafter in this connection. 



PITTSBURGH'S NEW STORE. 



Pittsburgh's newest llower store, and 

 one of its most beautiful and elaborate 

 retail establishments, was opened re- 

 I'cntly at (iOlll* I'enn avenue by M. Kro- 

 nis. It is to be known as tlie Alpha 

 Flower Store. The store is 21x101 feet 

 and opens into two of the busiest 

 business streets in the East End 

 district of the city. As will be 

 seen by the accomjianying illus- 

 tration, the fixtures and decorations are 

 exceptionally attractive, tlu^ feature of 

 whiih, of course, is tin- electric foun 

 tain. The color scheme is light blue, 



Interior View of the Alpha, Pittsburgh's New FlowerJStore. 



which sets off the large white icebox, a 

 Bernard Gloekler Co. installation, and 

 the marble-topjied counters. Around the 

 walls are glass .shelves for displaying 

 vases and baskets. The disjtlay win- 

 dow, which extends across nearly tiie 

 whole front of the store, is open. 



By way of advertising the new store, 

 ]\rr. Kronis has liecii having jiictures of 

 the interior and front thrown on the 

 screens at a number of moving jiictiire 

 theaters. Besides the Alj)ha, Mi-. Kro- 

 nis condui'ts the flower staml iit the 

 Pennsylvania railroa<l station. 



Clarke. 



THE CLEVELAND PROGRAM. 



A Busy Tliree Days. 



There will be two important meet 

 ings of national organization-; in <'leve- 

 land November 8 and 9. 



The annual meeting of the T'lirysan 

 tliemiim Society of America will be held 

 at 8 p. m. Thursday, Xoxember 8, in the 

 club room of (irays Armory, the same 

 building in which the tlower show is to 

 be held. 



The f.'ill meeting oi' tlic Americ'in 

 Hose Society will be ludd Nn\cnilier ••, 

 late in the afternoon. The iiour will be 

 set by tlie secretary ni' the society and 

 announced next week. 



Entertainment. 



The entertainment i-iinimittee, in 

 (diarge of Charles (ir.'iliam, I]. A. H;m<e 

 and Frank Kitzenthaler, ( li;iirm;i ii, le 

 ipiests that all out-of-town thiri-ts reg 

 ister at (irays Armory on tlieir arri\al 

 in Clev(d:ind. 



There will be no set jirogrMm on the 

 first day except the bowling niatidi be 

 tweeii Detroit and Cleveland. This will 

 be the first leg of the intercity matcli, 

 the prize for which will be a valuable 

 trophy (-ui>. There will be indixidunl 

 jirizes for the winning team, also for 

 the highest individual score, and a num 

 ber of others. 



The annual liaiirpiet will lie h(d(l in 

 the HoUenden November H at 7 :',',() p. m. 



sharp, yiv. Uitzent li.-iler announces that 

 a splendid program is being pre[)ared, 

 Avhich will imdude ;i strong speaker and 

 some of the best musical talent in Cleve- 

 land. 



Florists desiring fn inspect green- 

 houses, either priv.ate estates or com- 

 mercial establisiiments. will be provid- 

 ed with autos for this purpose, these 

 being in charge of S. X. Pentecost, 

 chairman of the reception and informa- 

 tion committee. 



A special committee oi" the Cleveland 

 Women Florists" ("liib is being ap- 

 pointed to t;ike c.'ire ut' the large num- 

 lier ot" out-of-tn\\n wuineii florists and 

 \\i\cs di' florists wIki arc expecting to 

 Dttenil the CIe\el;iiirl slmw. 



.Ml Kotary florist< ;ire invited, by 

 Uotarian 11. l*. .lones. ef the .lones-Rus- 

 stdl Co., and IJit.irian II. I*. Merrick, 

 niaii;ii,n'r of the ( 'le\ tdaiid <d"tice of Lord 

 li iliirnliain Cd.. te .-(ttetid the weekly 

 Rotary lunch Ndxcndier s. Messrs. 

 •foiies and Merrick will appreciate 

 hearing from ;ill l>nt;iry tlorists of their 

 intentions i.t' Inin^ in Cle\ (dand on the 

 ilate mentioned. 



Shipping Exliibits. 



K\hiliit<ir- are nski^il tn a<ldress their 

 exhibits care <'le\(land I'hiwer Show, 

 Crays Arninry, <'](.\(dand. There will 

 be .a special •~\\i<\\ n^presentai i ve at each 

 of the depots, with a speci.al truck at 

 liaml for the purpose of handling all the 

 iiicomintx exjirev^ as soon .as it is un- 

 lo;id(^d Ireiii tlie cars, assuring the ex- 

 hitdtor lit' iiu delay after the arrival of 

 exhibit^ ill < 'lev ilaiid. 



The exhibitiiis are reipievti'.j to select 

 an express train that will arrive in 

 Clt>\il.aiii| liet'ure "^ ;i. m. mi the inorn- 

 ing lit' .\ii\ember ^ fm ciirysant liemiims 

 and .\o\ ember !' t'or ruses and c.arna- 

 tioii'-. .\ll exhibits .are to be completely 

 staged bv 11 a. m., at which hour the 

 judges will start their wank. 



A Large {tarty of florists has prom- 

 ised to ciiine from Toronto, through the 

 efforts (d' ,1. II. Dunlo{>, wlio is organ- 

 izing the jiarty. 



H. 1'. K'noble, Chairman. 



