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OcTOBSB 25, 1917. 



The Rorists' Review 



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Greenhouses at Cornell University* 'Where Students get Practical Instructions. 



J. B. Deamud, John G. Scheepers and A. K. 

 Kennedy. 



Traveling Salesmen Division — -Appointments on 

 this committee to be announced later. 



Greek-American Florists' Association — D. J. 

 Pappas, chairman. Additional appointments on 

 this committee to be announced later. 



John Young, Sec'y. 



LET'S PUT IT OVER. 



National publicity for flowers; will it 

 pay? The answer is yes, and it has been 

 demonstrated and proven by the St. 

 Valentine's day and Mothers' day na- 

 tional cooperative advertising cam- 

 paigns inaugurated by the Chicago Flo- 

 rists' Club recently. 



These campaigns were put on for two 

 days only, and those two days have 

 gone down in history as the two big- 

 gest flower selling days in the year 

 1917. Can it be done again? Yes; the 

 demand for flowers can be increased 

 every day in the year. It can be done 

 effectively by national advertising, and 

 with a minimum cost by cooperative 

 action. 



Stop and think what it means to 

 everyone in the flower business when 

 the 100,000,000 people of our country, 

 and the millions in neighboring lands, 

 read these magic words, "Send Flowers 

 — Always a Good Idea." 



So far many of us have been only 

 talking and reading about national pub- 

 licity; fortunately, however, a few of 

 our men have not been satisfied to only 

 t.Jk and read; they did better than 

 that, they acted; they came across with 

 their hard-earned money. 



Three cheers for the man who started 

 it! A grower; $500 was the amount. 

 Three cheers for Heacock, of Wyncote, 

 Pa.! That was only the beginning; re- 

 tailers, wholesalers, greenhouse builders 

 donated; every branch of the trade 

 came to the front. Thus far $20,000 

 has been subscribed, with the biggest 

 part of the trade yet to be heard from. 

 Fifty thousand dollars is required for 

 the 1918 campaign, and you should and 

 must help to build up this fund. 



Now then, altogether: Let's make a 

 united effort to raise the $50,000 in the 

 next two weeks, and you will be well 

 repaid for your contribution. Act as 

 once, fill in the subscription blank and 

 mail it tonight to John Young. 



Friends of national publicity, a few 

 words to you. Get busy; there are thou- 

 sands of florists willing to contribute to 

 this fund; make it easy for them to 

 do 80. 



The present subscription blanks de- 

 mand a 4-year contribution. Is this 

 not a mistake? "Why should anyone ob- 

 ligate himself four years in advance? 

 It is not convenient to do so, and be- 

 sides it is not good business, for the 

 reason that it is a general practice to 

 set aside advertising appropriations 

 from year to year, which is the only 

 practical and safe way. 



It seems to the writer that annual 

 subscription blanks should be issued, 

 and that the committee in charge issue 

 at once these blanks in sufficient quantir 

 ties. In sending out the annual sub- 

 scription blanks, let it be known and 

 understood that if anyone cares to sub- 

 scribe for any number of years in ad- 

 vance, he may do so, and such subscrip- 

 tion may be put on record under the 

 years specified. 



Distribute the new annual subscrip- 

 tion blanks immediately; distribute 

 them everywhere; send sufficient lots to 

 each and every cut flower and supply 

 house in the country, in order that they 

 may be mailed to every grower and 

 retailer. 



iJstablish S. A. F. national publicity 

 booths at each and every flower show, 

 and at each and every florists' club 

 meeting for the balance of the year. 

 The local chairman in charge can make 

 the necessary arrangements in each 

 case; every friend of publicity will be 

 willing to work for the good of the 

 cause at flower shows and other trade 

 gatherings. Let everyone help; why not 

 oversubscribe this fund? It can be 

 done. Eetailers, wholesalers, growers, 

 allied tradesmen, put forth your best 

 efforts in behalf of the S. A. F. national 

 publicity fund. United national adver- 

 tising will blaze the trail for bigger 

 business. Act immediately, and watch 

 results. F. Lautenschlager. 



WINTER COURSES AT CORNELL. 



The short winter courses in the New 

 York State College of Agriculture begin 

 November 7 and continue until Febru- 

 ary 15. This is an opportunity for 

 young men on greenhouse ranges, or 

 engaged in any line of horticultural 

 work, to get information regarding the 

 technical and scientific features of the 

 subject at a low cost. The tuition is 

 free to all residents of New York state; 

 non-residents pay a tuition fee of $25. 

 Board and room may be had at a com- 

 paratively low figure. Courses are of- 



fered in nearly all branches of agricul- 

 tural work. For the horticulturist there 

 are courses in agricultural chemistry, 

 insects, plant breeding, plant diseases, 

 soils, fruit, flower and vegetable cul- 

 ture, forestry and many other subjects. 

 In flower growing there are special 

 courses for the professional. Marked 

 emphasis is laid on the commercial as- 

 pects of the work. Students are given 

 practical instruction at the greenhouse 

 range shown in the accompanying illus- 

 tration. A booklet giving full informa- 

 tion regarding the courses may be had 

 by writing Dean A. E. Mann, College 

 of Agriculture, Ithaca, N. Y., or to the 

 Department of Floriculture. 



EXPRESS RESPONSIBILITY. 



The recent order of the express com- 

 panies to their agents to stamp all ship- 

 ping tags, ' ' Subject to delay account of 

 congestion," brought a storm of protest 

 from the various trades that rely on ex- 

 press service to transport their prod- 

 ucts. Appeals to the Interstate Com- 

 merce Commission and the Federal Food 

 Administration followed, while repre- 

 sentatives of the florists' trade in Phil- 

 adelphia made their protest direct to 

 the oflScials of the express companies. 

 This combined action caused the express 

 companies, October 16, to send out the 

 following circular letter to shippers: 



"We have no desire whatever to seek 

 relief from responsibility or loss grow- 

 ing out of the negligence of the com- 

 panies or that of employees, and this is 

 to confirm the statements made to the 

 effect that the endorsement on receipts 

 for perishable shipments, 'subject to de- 

 lay, account of congestion,' does, and 

 can only, apply to delay beyond control 

 of the express companies, and primarily 

 to put shippers on notice that this traf- 

 fic to or from the territory described 

 cannot be accorded, under existing con- 

 ditions, that expeditious express serv- 

 ice which formerly we have been able 

 to afford." 



"While this letter puts the companies 

 on record as not desiring to dodge claims 

 for damages other than those caused by 

 unavoidable delays, there appears to 

 be no relief from the conditions that 

 the florists of Philadelphia and other 

 cities complain of. The railroads, it is 

 declared, are being called upon to han- 

 dle twenty-five per cent more trafiic 

 than under normal conditions and are 



