OCTOBEB 25, 1917. 



The Florists^ Review 



19 



Greenhouses at Cornell University, Where Students get Practical Instructions. 



J. H. DcaiiiiKl, John (i. SthcfinTs and A. U. 

 Kennedy. 



Traveling Salesmen Division — Appointments on 

 tliis committee to be announeed later. 



(Jreek-Americaii Florists' Association — It. J. 

 Piippas, chairman. Additional appointments on 

 this committee to he announced later. 



John Young, Sec 'y. 



LET'S PUT IT OVER. 



National publicity for flowers; will it 

 pay? Tlie answer is ye.s, and it lias been 

 demonstrated and ])roven by the St. 

 Valentine's day and Mothers' day na- 

 tional cooperative advertising cam- 

 paigns inaugurated by the Chicago Flo- 

 rists' Club recently. 



These camjiaigns were put on for two 

 days only, and those two days have 

 gone down in history as the two big- 

 gest flower selling days in the year 

 1917. Can it be done again f Ves; the 

 demand for flowers can be increased 

 every day in the year. It can be done 

 effectively by national advertising, and 

 with a minimum cost by cooperative 

 action. 



Stop and think what it means to 

 everyone in the flower business when 

 the 100,000,000 people of our country, 

 and the millions in neighboring lands, 

 read these magic words, "Send Flowers 

 — Always a Good Idea." 



So far many of us luive been only 

 talking and reading about national pub- 

 licity; fortunately, however, a few of 

 our men have not been satisfied to only 

 t.,lk and read; they did better than 

 that, they acted; they came across with 

 their hard-earned money. 



Three cheers for the man who started 

 it! A grower; $.100 was the amount. 

 Three cheers for lleacock, of Wyncute, 

 Pa.! That was only the beginning; re- 

 tailers, wholesalers, greenhouse builders 

 donated; everv branch of the trade 

 came to the front. Thus far $20,000 

 has ])een subscribed, with the biggest 

 part of the trade yet to be lieard from. 

 Fifty thousand dollars is required for 

 the ims campaign, and you should and 

 must helfv to liuild u]> this fund. 



Now then, altogether: Let's make a 

 united effort to raise the $50,000 in the 

 next two weeks, and you will be well 

 repaid for your contribution. Act as 

 once, fill in the subscription blank and 

 mail it tonight to John Young. 



Friends of national publicity, a few 

 words to you. Clet bu.sy; there are thou- 

 sands of florists willing to contribute to 

 this fund; make it easy for them to 

 do so. 



The present subscription blanks de- 

 mand a -t-year contribution. Is this 

 not a mistake? Why should anyone ob- 

 ligate himself four years in advance? 

 It is not convenient to do so, and be- 

 sides it is not good business, for the 

 reason that it is a general practice to 

 set aside advertising appropriations 

 from year to year, which is the only 

 practical and safe way. 



It seems to the writer that annual 

 subscription blanks should be issued, 

 and that the committee in charge issue 

 at once these blanks in suflicient cpianti- 

 ties. In sending out the annual sub- 

 scription blanks, let it be known and 

 understood that if anyone cares to sub- 

 scribe for any number of years in ad- 

 vance, he may do so, and such subscrip- 

 tion may be put on record under the 

 years specified. 



Distribute the new annual subscrij) 

 tion blanks immediately; distribute 

 them everywhere; send suflicient lots to 

 each and every cut flower and suiri)ly 

 lioiise in the country, in order that tiicv' 

 may be mailed to every grower and 

 retailer. 



Establish S. A. F. national publicity 

 booths at each and every flower show, 

 and at each and every florists' club 

 meeting for the balance of the year. 

 The local chairman in charge can make 

 the necessary arrangements in cacli 

 case; every friend of ])ul)licity will be 

 willing to work for the good of the 

 cause at flower shows and otlior trade 

 gatherings. Let everyone lielp; why not 

 oversubscribe this fund? It can be 

 done. Ketailers, wholesalers, growers, 

 allitil tradesmen, jmt fortli your liest 

 efforts in behalf of the S. A. F. national 

 jiublicity fund. United national adver- 

 tising will bla/.e the trail for lugger 

 business. Act immediately, and watcii 

 results. F. Lautcnschiagcr. 



WINTER COURSES AT CORNELL. 



The short winter courses m tiie New 

 York State College of Agricidture begin 

 XoN'einber 7 an<l continue until Febru 

 ary 1."). This is an ojiportunity for 

 young men on greenhouse ranges, or 

 i'ngage<i in any line of horticultural 

 work, to get infoniiation reg;ir«ling the 

 technical and scientiflc features of the 

 subject at a low cost. The tuition is 

 free to all residents of New York state; 

 noil residents pay a tuition fee oL' $2."). 

 Hoard and room may be hail at a coin 

 jiaratively low flgure. Courses arc of 



fered in ni^arly all tiramlics ot' agricul 

 tural work. For tho hort icultui ist there 

 are courses in agricultural chemistry, 

 insects, plant breeding, plant tliseases, 

 soils, I'ruit, flower and vegetable cul- 

 ture, forestry and many other subjects. 

 In flower growing there art>, s|)ecial 

 courses for the professional. .Marked 

 em2)hasis is laid on the commercial as- 

 pects of the work. StU'lents are given 

 practical instruction at the gret'iihouso 

 range siiown in tlie accompanying illus- 

 tration. A booklet gi\ing full informa- 

 tion regarding the courses ina.\' be had 

 bv writing Dean A. h*. Mann, College 

 of Agriculture. lthac;i, \. V., or to the 

 Department of Floriculture. 



EXPRESS RESPONSIBILITY. 



The recent order of the exjiress com- 

 ])anies to their agents to stamp all ship- 

 ping tags, "Subject to delay account of 

 congestion,'' brought a storm of protest 

 from the various trades that rely on ex 

 |iress service to transpoit their jtrod- 

 nets. Appeals to the Interstate Com 

 iiierce Cominissi(jii and the i''e(leral Food 

 Administration followed, while repre- 

 sentatives of the florists' trade in I'hil- 

 adeljdiia made their protest direct to 

 the oflicials of the express companies. 

 This combined action caust>d the express 

 comfianies, October Hi, to sfiid out the 

 f(dlowing circular letter to sliippters: 



''We ha\e no desire whatever to seek 

 rcdief t'foiii res[ionsildlity or loss grow- 

 ing out of the negligence of the com- 

 p.aiiies or that ol' employees, and this is 

 to coiilirni tin' statements made to the 

 tdfect that the endorsement on receipts 

 for iieri-hable -hii>ments, 'suiiject to de- 

 lay, account of congestion," does, and 

 can only, apply to d(day beyoml control 

 of the express companies, .and piimarilv 

 to i»ut shippers on notice that this traf- 

 li<' to or from the territory descrilied 

 cannot 1)0 .accorded, under existing con- 

 ditions, that expeditious express serv 

 ice whi(di formerly we have ben ablo 

 to afforcl. ' ' 



While this letter puts the companies 

 on record as not ilesiriiig to dodg(^ claims 

 for (laInage^ other than those caused by 

 unavoidable dtdays, there ajipears to 

 be no reli(!f from the comlitioiis that 

 the florists of l'hil;idel|diia jind other 

 cities complain of. The r.aili <i;ids, it is 

 declared, are being calleil upon to h.aii- 

 dle twenty-fi\e per cent more tr.aOi. 

 than under normal condition-; and are 



