26 



The Florists' Review 



I'y^^-r^Tf^ 



OCTOBIB 26, 1917. 



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You will be pleased 



I i^ith Mums from RandalFs f 



5 Randall's Mums are right — right in quality, right in price, packed right and right on time. A large = 



S supply — all colors and all sizes. 5 



= And don't forget that RandalVs is headquarters for Pom- E 



E pons— the largest supply In the country. Order a plenty. E 



E Randall's Roses are the length and price that make for easy selling and satisfied customers. You E 



s can get all the popular varieties here in quantity. E 



S And Randall's Cattleyas are in a class by themselves — home-grown by a man who never was known S 



E to send poor stock to market. . E 



i A. L. RANDALL COMPANY I 



Ruali Orders 

 are Welcome 



Wholesale Cut Flowers 

 Wabash Avenue at Lake Street, 



Telepbone 



Central 7780 



CHICAGO I 



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Mention The ReTlew when you write. 



midseason sorts began to make their 

 appearance in quantity. While all col- 

 ors are available, there is a decided 

 preponderance of yellows and the de- 

 mand, contrarily, runs to white, with 

 t^e result that there has been some 

 diM(iulty in matching up stock and or- 

 ders. Pompons now are coming in heav- 

 ily and prices have eased, although 

 values continue satisfactory to all con- 

 cerned. 



Roses are entitlei to second place in 

 any consideration of present market 

 conditions. The rose market is easier 

 because the demand has fallen off un- 

 der the influence of increased supplies 

 of chrysanthemums. The supply of 

 roses actually seems also to have de- 

 creased. Mrs. Eussell is the principal 

 rose in this market today, having taken 

 the place formerly held by American 

 Beauty. Only a few growers are pro- 

 ducing Beauty this season and the 

 supply is less than the demand, though 

 buyers will not pay fancy prices, turn- 

 ing to long Russell instead. Ophelia is 

 in excellent supply and is a decidedly 

 popular rose. Shawyer is in larger 

 supply than last year, but Killarneys 

 have been reduced. Few growers are 

 in full crop, cuts in general being 

 lighter than usual at this date. 



The supply of carnations is lighter 

 than at this date in any recent season. 

 Some of the stock is of excellent quality 

 of flower and shows moderate stem, but 

 in general carnations are so scarce as 

 to command prices above their real 

 value. 



Orchids are much more abundant 

 than they were. There is considerable 

 variation in the quality of cattleyas, 

 but fine flowers now are to be had at 

 reasonable prices. There is extremely 

 little interest in violets, the miniature 

 roses seeming to have the call for cor- 

 sage purposes. Easter lilies are abun- 

 dant. Valley is obtainable for all early 

 orders. There are few gladioli about, 

 but the frost has finished off all local 



Your Protection 



It's cheaper to 

 buy Cut Flowers in 

 the world's great- 

 est market than 

 it is for you to 

 grow them. 



YOU 



There are 

 some 



RETAIL FLORISTS 



who are overlooking the advan- 

 tages of the CHICAGO MARKET 

 and the benefits derived through 

 it from the F. T. D. WHOLE- 

 SALE SERVICE as offered by us 

 exclusively. To know of a de- 

 pendable source to buy your CUT 

 FLOWERS communicate with 



Kennicott Bros. Co. 



Established 1881 



Chicago's Most Popular Wholesale House 



Mention The R*Tlew when yon write. 



outdoor flowers. Greens are in plenti- 

 ful supply. 



A Suggestion for Retailers. 



The opera season this year will be 

 the most brilliant in the history of Chi- 

 cago, Progressive methods have result- 

 ed in the largest advance sale of seats 

 ever known, insuring capacity audiences 

 for practically every night of the ten 

 weeks. 



If the trade can establish the fashion 

 of wearing flowers it will mean thou- 

 sands of dollars for us. 



Every retailer who hopes to share in 



such a demand for corsage bouquets 

 may well give thought and assistance to 

 obtaining a brave showing of flowers 

 for the opening night, Monday, Novem- 

 ber 12, It is worth an effort. 



There are several ways it can be 

 done. Perhaps the best way is ads in 

 the newspapers read by opera-goers, the 

 Tribune and the Post, An ad offering 

 "Flowers for Opera Wear" can carry 

 the suggestion that corsage bouquets 

 will be more generally worn than ever 

 before. The same idea can be conveyed 

 by mailing cards or by circular letters. 

 Addresses can be obtained from last 



