72 



The Florists^ Review 



October 23, 1917. 



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Pacific Coast Department 



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LOS ANGELES, CAL. 



The Market. 



Tlie back of the mum glut may be 

 sjiid to be broken, and from now on all 

 the varieties will be scarcer. These will 

 .'1)6 fine stock, if the rain liolds off, and 

 just at ipresent there seems no likelihood 

 of anything but fine weather. What 

 Jiclps tlio mums, however, is bad for the 

 violet.s, and up to the time of writing 

 .tliere has been no violet stock fit to ship 

 wver a long distance. The violet fields 

 are wasting their fragrance, to the dis- 

 may of the growers. 



Pompons are more largely grown 

 *than formerly, and in some colors the 

 supply exceeds the demand consider- 

 ably. The fine weather also keeps the 

 dahlia suj)ply good. The flowers now 

 are finer than they have been all season. 

 In this section the dahlia seems to be 

 increasingly popular every year. Car- 

 nations are fairly plentiful, but a good 

 rain would improve them, too, after 

 the first llowors are gone. Greenhouse 

 carnations are better than for some 

 time. 



There is a scarcity of small flowers, 

 or, rather, a lack of variety, especially 

 among those fit for shipping. Orchids 

 are more plentiful. Valley is still on 

 the scarce side. Cecile Brunner roses 

 are plentiful; gardenias are scarce. The 

 water lilies are holding out late this 

 year and some fine ones are still shown. 

 Greens are plentiful. 



Various Notes. 



K. J. Bowen, of J. Bolgiano & Son, 

 Baltimore, Md., has been making a tour 

 of the Pacific coast. He has been look- 

 ing up seed matters, and has been visit- 

 ing Santa Ana, Los Angeles and other 

 cities. This is Mr. Bowen 's first visit 

 to the coast, and he expresses himself 

 as Ijeing greatly interested in all he has 

 seen. 



Indications are good for oil at Monte- 

 bello. One big i)roducer well is going 

 strongly, and some of the nurserymen 

 and cut flower growers already are reap- 

 ing. Among them are Howard & Smith, 

 J. Dietorich, the H. N. Gage Co. and K. 

 Groen. The well being drilled at the 

 Howard A: Smith ]>lace is ])ractically 

 certain to produce oil soon. 



Joliii Fincken has made considerable 

 improvement in his place on West 

 Washington street, and everything is 

 now in fine shape. He has several good 

 landscape jobs on hand, and this part 

 of his business is increasing. Jack 

 d'Ortignac is now a member of the 

 staff of the cut flower department. 



J. Dieterich, on his return from San 

 Francisco, spoke highly of the hospital- 

 ity of the northern brethren and reports 

 a pleasant and profitable time. He ex- 



[dained the uses to which he will put the 

 natural gas, oil and hot air of Monte- 

 bello, in the heating of his greenhouses 

 and lath houses. At the nursery on 

 Wall street a fine showing of kentias 

 and other palms is being made. 



Tassano Bros, say that their contracts 

 for greens this year are larger than 

 ever, and it has been difficult to get 

 h(dd of enough stock. Angelo Tassano 

 has made an extended trip of several 

 weeks through the Santa Cruz and 

 adjacent territory, and has lined up a 

 .large amount of first-class stock for 

 the coming season's trade. Meanwhile 

 Tony is kept busy looking after the 

 store and the two growing places at 

 Glendale and Artesia. Big cuts of 

 plumosus and Sprengeri are coming 

 from Artesia, while adiantum from the 

 Glendale place is in big demand. 



At the golden wedding of ex-Mayor 

 W. Workman, better known as "Uncle 

 Billy ' ' Workman, Morris Goldenson had 



several orders for baskets and designs. 

 Mr. Goldenson says he distinctly re- 

 members delivering flowers to the same 

 house and the same couple on a silver 

 wedding anniversary twenty-five years 

 ago. 



At O. C. Saake's the whole force was 

 found busy at funeral work. 



For the Workman wedding celebra- 

 tion F. Lichtenberg was commissioned 

 to arrange the flowers. Practically 

 every retailer in. the city was repre- 

 sented by one or more pieces, and the 

 number from some was large. Bert 

 Bateman and Fred Dostal, of the Lich- 

 tenberg force, were deputed to the task 

 of arrangement, and it was "some" 

 task. Every conceivable design, from 

 a basket, to a plain bunch, was repre- 

 sented and a magnificent display re- 

 sulted. 



Frank Nelson is wearing the broad, 

 expansive smile these days. Business is 

 good with the Broadway Floristi, and 

 the White Sox — well, we won't go into 

 history* 



Mr. and Mrs. H. G. Heimer, of Santa 

 Barbara, were visitors this week. Mrs. 

 Heimer is, no doubt, looking up stock 

 for the flower end of the business, and 

 Mr. Heimer is keeping an eye open for 

 nursery stock. 



Emil Eeichling, formerly superin- 

 tendent of the Peter Reinberg range at 



ENLIST WOW and join the SATISFIED CPSTOMERS 



I ranks of our ====^===== 



Listen to what they say: 



"Minneapolis, Minn., October 12, 1917. 

 L. A. FLORAL CO., 

 Gentlemen: — 

 Your shipment received today in good condition. 



Please ship as usual: 



25 Pink Chrysanthemums 

 25 Maroon " 

 50 Yellow 

 200 Assorted Pompons (pink and lavender) 



Hoping that this order will receive your prompt attention, we are 



Yours very truly." 



L. A. FLORAL CO. 



FRED^SPERRY, Manager House of Quality and Service 



407 So. Los Angeles St. 

 LOS ANGELES, CAL. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



Mention The Review when you write. 



CALIFORNIA CHRYSANTHEMUMS carry well to all points East, via Refrigerator Ex- 



= press. For quality and service, send your orders to the 



E. W. NcLELLAN COMPANY, Inc., wholesale Grower and shiniers, 451 Bush Street, San Francisco, Cal. 



Uentloa The Beylew when you write. 



