OCTOBKU 25, 1917. 



The Florists' Review 



73 



WHOLESALE PRICES 



Subject to change. 



Short Medium Lonf; 



Hooeler Beauty per 100. $4.00 $8.00 $10.00 



Ophelia " 4 00 800 10.00 



Russell " 4 00 8.00 10 00 



Shawyer " 4 00 7.00 9 00 



White Klllarney " 4 00 7.00 9 00 



Helen Ta ft " 4 00 7.00 9.00 



Richmond " 4 00 7.00 9.00 



CARNATIONS " $2 00 iiiul $:!.00 



Sprensrerl |)er buiicli, .60 



Hardy Ferns per dozen, 2.00 



merFloralCo. ny*ll 



FARMINGTON, U 1 rUl 



Mention The Review when yon writ*. 



Chicago, has purchased a 5-acre plot 

 at Huntdngtou park, which seems to be 

 developing into valuable property. Mr. 

 Eeichling has invested at the right mo- 

 ment and should make a good thing 

 of it. 



E. Edouart, one of the most popular 

 and best-posted men in the horticul- 

 tural department here, is taking a trip 

 of a couple of weeks to San Francisco 

 and other northern points. 



O. M. Morris, head of the firm of 

 Morris & Snow, and Albert Morris, his 

 son, left for Santa Barbara October 17. 

 They have a fine collection of dahlias 

 at the show in fheir city. 



A fine exhibit of dahlias was held at 

 the Broadway department store Octo- 

 ber 18 and 19. Among the principal 

 prize-winners were C. Gutting, of the 

 Superior Nursery, and F. Sherard, of 

 the Moneta Dahlia Gardens. The 

 judges had considerable difficulty in 

 awarding the prizes, especially for the 

 premier bloom of the show, the prize 

 eventually going to a perfect flower of 

 that lovely cactus, F. C. Moore. Miss 

 Morris, H. W. Turner and H. R. Bich- 

 ards were the judges. 



A number of the most prominent men 

 in the nursery, seed and florists' busi- 

 ness met in the store of the Germain 

 Seed & Plant Co., October 17, to discuss 

 the best mcan.s of getting employees and 

 others to take an interest in Liberty 

 bonds. M. L. Germain described how he 

 intended to get the staff interested. He 

 speaks personally to every one of tb« 

 hundred and more employees, and 

 wherever an individual, through any 

 cause whatever, is unable to subscribe, 

 Mr. Germain puts the resources of the 

 house beliind him or her and lends the 

 money. No wonder the spirit of the 

 Germain employees is good! Fred How- 

 ard spoke for the nursery end, followed 

 by M. Xeyberg and Theodore Payne. S. 

 Murata spoke of the spirit behind tlie 

 Jaiiaiip.'ie florists, who, he said, while 

 unable to fight in the American army, 

 would do tiieir "bit" by subscribing 

 to the bonds. Walter Haltori, of S. 

 Murata & Co.. and F. Seki were also 

 present. Messrs. Aggeler and Musser 

 also spoke of the fine spirit shown by 

 their own rmplovees along tlie same 

 line. IT. R. Richards. 



SAN FRANCISCO. 



The Market. 



The chrysanthemum shij>ping business 

 is establishing a now high record this 

 year, all the firms being rushed with 

 orders. Refrigerator cars leave regu- 

 larly Mondays, Wednesdays, Fridays 

 and Saturdays, and five or six cars are 

 required each day to handle the ship- 

 ments. Violets are beginning to move 



LONG DISTANCE 



From time to time we have published letters from satisfied customers all over the countr.v 

 who have used our flowers and written us to praise our stock, packing and business methods. 



OUR THANKS 



are due to all these; al,so to the long list of patrons who stand b.v us "through thick and thin,' 

 summer and winter, and who b.v their patronage enable us to keep up our end of the business 



TO ALL 



we tender our sincere wishes for a banner season 1917-lltls. In our new wholesale store, the larg- 

 est and best eouipped west of Chicago, we are better fi.xed than e\er to take care of .your orders 

 and we are alwa.vs at .vour service. A few leaders we are now shipping are; 



Violets, Mums, Cecile Brunner and other Roses, Sweet Peas, 

 Centaureas and all classes of Greens. 



UP-TO-THE-MINUTE BASKETS AND SUPPLIES 



S. Nurata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



WE NEVER MISS 



l&Tention The Rerlew when you wrlte^ 



CALIFORNIA _ ,_ , 



Mm I mj| ^^ In all colors 

 \J jn ^. and^varieties 



$1.00. $1.50, $2.00 



ENOMOTO & CO., Inc. 



Wholesale Florists 

 35 Saint Anne St., SAN FRANCISCO, CAL. 



FLOWERS - EVERGREENS - SUPPLIES 



la our new store we have more and better facilities for handling your busi- 

 ness than ever before, and you know we have been iu the green business a long 

 lime. Send your inquiries to 



TASSANO BROS. 



422 Wall Str««t, 



TONY TASSANO. Marr. 

 Main 3111 -Horn* A7892 



Los Ang«l«s, Cal. 



Mfdclon 'l"he Review when you write. 



in considorable qiiantitios, but tlie bulk 

 of out-of-town business is still in ohrys- 

 nntliemums, and they probably will con- 

 tinue as tlie dominant feature for sev- 

 eral weeks to come. Of the varieties 

 iiiucli inevidence now, Chieftain, Chryso- 

 lora, Queen, Jeffries and Bonnaffon show 

 splendid quality and find a ready mar- 

 ket. Many other varieties also clean up. 

 In fact, there seems to be no l.imit to the 

 number of chrysanthemums tliat can be 

 disposed of daily without sacrifice. The 

 supply of pompons continues to increase 

 and the same is true of small mums. 

 Retail prices are lower as a result of 

 the heavy receipts, but s"od shipping 

 stock holds firm. 



Roses are in better supply and the 

 quality has improved in the last few 

 (lays. Theie is a good cut of Ophelia, 

 and Russell and Ward both make a fine 

 showing. American Beauties are still 

 a minus quantity, however. Cecil Brun- 

 ner roses are arriving freely, and a good 

 many are being sliipped to eastern 

 points. The supply of carnations is im- 

 ]iroving steadily both in quality and 

 quantity, there being plenty of blooms 



Southern California Flower Market. Inc. 



421-423 Wail Street, lOS ANGELES, CAl. 



LARGKST WHOLESALE FLORfSTS 



ANL» SHIPPERS IN THE WEST 



Always Somethinic New Direct from the Growern 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince yon 



Mention The Iteview when y ou write. 



aiow to fill all requirements. Orchids are 

 equal to the demand for the first time 

 in several months, mucli to the satisfac- 

 tion of the larger downtown retailers. 

 There are plenty of gardenias also, and 

 valley is in fair supply. A few dahlias 

 continue to arrive, but they do not 

 amount to much. Asters are practically 

 gone. Til flowering plants, cyclamens are 

 the leading feature. 



Various Notes. 



A rush of work made it necessary for 

 Albert O. Stein's force to remain on 

 duty all night twice last week. Besides 

 a large amount of funeral work, includ- 

 ing four palis, Mr. Stein had one of the 

 largest wedding decorations ever car- 



