30 



The Florists^ Review 



NOVBMBEB 1, 1917. 



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I There's money for you I 



in pushing Randall's Mums | 



= All the popular mid-season varieties now are ready in quantity. You can E 



I get of us any color and just the size of flower your trade requires. | 



I $1.00, $1.50, $2.00 and $2.50, with show stock $3.00 per doz. | 



= Pompons also are in full supply — all kinds and colors — excellept values, = 



= easy to sell and sure to make a profit for ever florist who pushes them. = 



I RUBRUM LILIES, $6.00 to $8.00 per 100 | 



I A. L. RANDALL COMPANY I 



Rush Orders 



are Welcome 



Telephone 



Central 7720 



Wholesale Cut Flowers 

 I Wabash Avenue at Lake Street, CHICAGO | 



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Mention The ReTlew when yon write. 



It's cheaper to buy 

 Cat Flowers in the 

 world's greatest 

 market than it is 

 for you to grow 

 them. 



YOUR 



PROTECTION 



They Always "Come Back" 



— for more 



We not only have gained the confidence of the out of 

 town retail florists, by entrusting us with their orders, 

 but our F.T.D. WHOLESALE SERVICE holds them. 



so TRY IT OUT-TAKE A TRIAL ORDER 



The CHICAGO MARKET is placed at your disposal 

 in buying through Chicago's most popular whole- 

 sale house. 



KENNICOTT BROTHERS CO. 



ESTABLISHED 1881 



CHICAGO 



Mention The ReTlew when you write. 



call for chrysanthemums, aside from the 

 All Saints' day demand, is not espe- 

 cially heavy; the country buyers have 

 local supplies of mums now. Conse- 

 quently, the chrysanthemum looks 

 largely to the city stores for its market. 

 Most of the buyers want mums at from 

 $1 to $2.50 per dozen; $3 is had with 

 difficulty and only for the finest flowers. 

 Thus far the market has cleaned readily 

 on all the stock that could be sold at 

 moderate figures. Pompons are plenti- 

 ful; any demand can be met. 



The abundance of moderate-priced 

 mums has served to make the not large 

 rose supply sufficient for most of the 

 market's needs. Late in the day it may 

 be difficult to get just the length that is 

 wanted of some particular variety, but 

 in general there are roses enough and 



the prices are not so firm as they were. 

 The same is true of carnations, the sup- 

 ply of which has increased consider- 

 ably; it is felt that there will be no 

 shortage of carnations hereafter. 



Of the miscellaneous flowers there 

 are not many. The growers have 

 avoided loading the market with Easter 

 lilies during the chrysanthemum sea- 

 son and the limited supply is bringing 

 fair prices. There are supplies of 

 good rubrums. Orchids continue to in- 

 crease in abundance and are selling bet- 

 ter now that the buyers have found they 

 can depend on getting their orders filled 

 at moderate prices. Violets are not in 

 large supply, but there are enough, for 

 the demand is not strong. Valley is to 

 be had, but is not pressing for a sale. 

 Greens of all kinds are abundant. 



October Business. 



There seems to be no complaint, tak- 

 ing it by and large, on the business of 

 October, There is some difference in 

 reports, due largely to whether or not 

 certain growers were in crop, but other- 

 wise the reports for the month are quite 

 similar. There was no special activity 

 when the month opened, but there was 

 a steady improvement and the mid- 

 dle two weeks of the month were 

 good, giving sales, for many of 

 the growers and wholesalers, in ex- 

 cess of the record for last year. The 

 last week of the month was hurt by bad 

 weather. On the whole, the month is 

 about as good as, or perhaps a little bet- 

 ter than, in 1916. This is the more re- 

 markable when it is considered that 



