46 



The Florists' Review 



November 1, 1917. 



Let's Look v at it From the Dollar Viewpoint 



YES- WE SHIP EVERYWHERE IN U.S.A. 



That's the only way you're apt to look at 

 the purchase of your boxwood sprays this 

 season. 



These are just the things you want: Good 

 merchantable boxwood, clean Virginia sprays; 

 no heavy wood and 16 ounces to a pound. 



We have it and can make delivery to you at $7.50 per 50 pounds. 



mwl 



We want your order this fall. 



rinSBURGH CUT FLOWER CONPANY 



.^ 116-118 SEVENTH STRECT. PITTSBU 



PA. 



» ) — 



and William, each of whom has a place 

 at Kirkwood, are cutting heavy supplies 

 of mums. Carnations, sweet peas and 

 violets also promise good cuts at these 

 establishments. J, J, B. 



Mention Th« B>Tlew when jon wtit». 



BALTIMORE. 



Club Members Inoculated. 



At the meeting of the Gardeners' and 

 Florists' Club October 22 publicity had 

 another, big boost. William F. Gude 

 came over from Washington and gave 

 the boys one of his characteristic heart- 

 to-heart talks on this important theme. 

 He did not /hesitate to call a spade a 

 spade, and stated some facts that caused 

 his hearers to do some deep thinking. 

 He cited the fact that the man who in- 

 vented the little ball on a rubber string 

 cleaned up a million dollars on it 

 through publicity; yet, pointing to a 

 vase of the new rose, Mrs. Stotesbury, 

 which was on exhibition, he said the 

 greater part of the American public did 

 not know that florists produced such 

 flowers. He asked the members to think 

 of the intelligence, the thought, the work 

 and patience required to produce such a 

 rose, as compared with the trifling rub- 

 ber device. He said florists are deserv- 

 ing of greater things— they are produc- 

 ing things of great merit, yet not reap- 

 ing one-half the reward of the pro- 

 moter of the child's toy. 



Mr. Gude said that all the best flower 

 days of the year — Thanksgiving, Christ- 

 mas and Easter — were flower days 

 through no effort of the florists, all ex- 

 cept Mothers' day, and that the public 

 on those days practically had to brush 

 the florists aside and plead with them 

 for flowers. Mr. Gude certainly struck 

 the right note when he emphasized the 

 fact that flowers are not a luxury, but a 

 necessity. He also laid stress on senti- 

 ment. He brought out clearly that even 

 the most hardened business or profes- 

 sional man has plenty of sentiment, 

 though perhaps it is dormant or cal- 

 loused by hard knocks in the world. The 

 object of the campaign will be to resur- 

 rect this sentiment and fan it into new 

 life. This, he brought out, was the 

 business of every florist in the coun- 

 try, and every man had a spark of pro- 

 gressiveness in his make-up should put 

 his shoulder to the wheel and help. He 



CHRYSANTHENUNS-ROSES-^CARNATIOHS^ 



Largest dealers in home-grown Cut Flowers in the Cincinnati market. 



Tull Line of Florists' Supplies and all Greens in Season. . 



GIVE US A TRIAL ORDER. , 



THE WM. MURPHY CO. 



Day Phones Maia 880-981 329 Mm St., CINCINNATI, OHIO Nioht Phone Warsaw 1989 



Mention The BeTlew when yon write. 



GREEN GOODS GUARANTEED TO PLEASE 



Green Leucothoe. 20 to 24-inch , per 1000, $300 



16 to 24 inch •' 2 50 



10 to 14-inch " 1.00 



8 to 12- inch " 1.00 



Fancy and Dagcer Ferns. 6000 to case per case, 3.50 



Oreen Oalax. 10.000 to case " 4.50 



Bronze Oalax, same price but not ready. 



T. J. RAY & CO ELK PARK, N. C. 



Mention The BeTlew when yon write. 



Southern Wild Smilax 



Per Caee $2.50-Half Case, $1.50 



R. A. LEE & CO. 



HATCHER STATION, GA. 



Prompt and reliable. 18 years in business. 

 Mention The Beriew when yon write. 



WILD SMILAX 



$2.00 per 50 lb. case 



Over twenty years' experience in busi- 

 ness. Prompt service. Good weights. 



F. & S. LEE, MARION, ALA. 



Mention The Berlew when yon write. 



SOUTHERN WILD SMILAX 



and all Decorative Greens now 

 ready to ship. All orders 

 filled promptly. 



Glenwood FlonI Co., ^i^SSSZ"' 



dr^w a sad picture of the man who 

 would refuse to do his share in this cam- 



WILD SMILAX 



New crop now ready for shipment 



NATURAL AND FADELESS SHEET NOSS 

 Pass us your orders 



THE RUMBLCY CO., Evei^reen, Ala. 



Mention The Bevlew when yog write. 



New Crop WILD SMILAX, $2.50 



Now ready for shipment 



NATURAL LOG MOSS 



Sl.75 per bag of 100 square feet 



PERPETUATED SHEET MOSS 



$8.60 per bas of 100 sQuare feet 



CALDWELL THE WOODSMAN CO. 



EVmaREEN, ALABAMA 



Mention The Bevlew when you write. 



BRONZE GALAX 



By parcel post, per 1.000 $1.00 



By express, per 10,000 7.50 



B. E. and J. T. Cokely 

 SCRANTON, PA. 



paign, picturing him doing business with 

 houses with 8x10 glass, brick flues, etc. 



