^"^•"TTf .1- ' !fi'j"*"*i»rf-'^ -'?""?'"•.'" '^•"^^''' ■ 



November 1, 1917. 



The Florists^ Review 



53 



^Th» florists whoa* cards appear on tho pases oarrylns this haad, are praparad to fill orders 

 .. — from otber florists for local delivery on tbe usual basis. 



13 



PAGES OF RETAILERS' CARDS. 



This department for the cards of Lead- 

 ing Retail Florists — those florists who 

 have the facilities for filling the orders 

 sent them by other florists — has made 

 possible the recent rapid development 

 of this branch of the business, a branch 

 of the trade now established for all time 

 and so helpfiil that its volume will keep 

 on increasing for many years. 



Are you sending and receiving your 

 share of these orders? You can send 

 your share (and make 20 per cent profit 

 without effort) if you let 

 your customers know you] 

 can perform this service 

 for them. To receive your I 

 share — well, The Review's department 

 for Retailers' cards remains the one 

 way of getting prompt action on the 

 order in hand. 



To be represented costs only 90 cents 

 per week on a yearly order. This is 

 for one-inch space. Other spaces in 

 proportion. 



Why not send your order today — now 

 — before you forget it? 



.../lorfst... 



Sojk aid /Bound Bvtt. 



St lotto, ADo^ September 5, 



Florlste' Review, 

 Chicago, 111. 



Gentleoen:- 



Durlng the SIX MONTHS from Unrch 4 to September 4 



I have received froa other Florlete, by mall, telegraph or 



cable, orders to the amount of ?5n.35 ae a reeult of my ad- 



vertleement In the Retallere* department of The Review, with 



the allowance to sendera the record for SIX MONTmS la: ; 



Value of orders received - $513.35 



Lees 30^ allowed eendere 103.60 



Net value of orders for SIX MONTHS-- 410.65 



It should be noted thit this ehowlng covers the 

 DULL SUKMER MONTHS, when any addition to a Florists 's busi- 

 ness Is deoldedly welcome. 



Retail Florists not advertising In The Review 

 should profit by this letter. 



AH middle state and seashore 



Neiv Jersey Points 



and Northeastern Pennsylvania to-wna 

 are best reached from 



TRENTON 



MARTIN C. RIBSAM 



FLORIST 



Member F. T. D. Broad and Front Sts. 



Members of Floriata' Telegraph Delivery An'r 



Send all MARYLAND orders tc 



SAMUEL FEAST S SONS 



BALTIMOM, MD. 



The firm of 84 years* experlsnce an& repateiton 

 Qalck aato delivery service for city and sobarte 



Louis G. Ratcliffe 



FLOWERS 



203 N. Tryon St, Charlette, N.C. 



PARK FLORAL COMPANY 



R. ABBOTT 



Both Phones 



Greenhouses: Buchanan, 

 Lafayette and Schiller TDFNTnN N I 

 Aves., Broad St. Park. intlHUH, W. J, 



FLORISTS 



DOVER, NEW JERSEY 

 HACKETTSTOWN, N.J. 



ai^__- Ik Hi. 1 1* ill Member Florists' 

 HmWU U, nana Xeleerraph Delivery 



VAN UNDLEY CO. 



FLORISTS 



GREENSBORO. N. C. 



BOSTON. 



The Market. 



The bottom has dropped completely 

 out of the market, as it usually does at 

 this season. The closing week of the 

 campaign for the second Liberty bond 

 issue hurt not only the sale of cut flow- 

 ers, but also the sale of many other com- 

 modities, as people on every hand were 

 urged to put all spare cash into bonds, 

 and Boston in this respect proved patri- 

 otic, far exceeding its maximum quota. 

 With the chrj'santhemum flood coming 

 in under such conditions, there is little 

 wonder that the flower business was 

 more or less demoralized. Mums now 

 are arriving in increasing numbers and 

 the prices run low. Flowers which a 

 few days ago would bring $16 per hun- 

 dred, now realize but $4 to $6. The 

 quality is fine, but the demand has been 

 lacking. Pompons arc more plentiful, 

 but move better than the single- 

 stemmed. Roses have had a hard week. 

 To make matters worse, most of tho 

 growers are cutting heavy crops now. 

 American Beauties sell slowly at $1.1 

 to $25 for the best flowers. Hybrid 

 teas realize low prices, some of which 

 are hardly quotable. The quality is 

 splendid. Whites are particularly hard 

 to move. 



Carnations are arriving more freely 

 and prices are much lower, although 

 they hold up better than those of roses 

 and mums. Violets are of better qual- 

 ity; nearly all are Princess of Wales. 

 Lilies go somewhat slowly. Pink snap- 



ABUNDANTLY PREPARED A1 

 AU TIMES 



Edwards Floral 

 Hall Company 



1716 PadfK Avenne v 

 ATlANTtCCnY. NEWJERSCV 



Nurseries: Mediterrmneaa 

 and Soath Carolina Avsa, 



itfember Florists' Telegraph Delivery Ass'a 



NEWARK, N J. 



PHILIPS BROS. 



938 BROAD STREET 



Members F. T. D. 



Red Bank, N. J. 



W. W. KENNEDY & SONS 

 FLORISTS 



Members of F. T. D. Md National Florist 



5 East Front Street 



MONTCLAIR, N. J. 



MA88MANN 



Member Florists' Tel. Del. Ass'b 



NEW JERSEY 



XDWARD SCBSRY 

 PATBBMMi mnd PASSAIC 



Member Floristo' Telecraph Del. 



