78 



The Florists^ Review 



NovBMBna 1, 1917. 





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Pacific Coast Department 



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PASADENA, CAI.. 



The tenth annual ¥ali— 'flower show 

 of the Pasadena Horticultural Associa- 

 tion was held at the Hotel Maryland, 

 October 25 to 27. The large rooms were 

 filled with a magnificent display of all 

 classes of stock, plants and cut blooms 

 being better than ever seen here before. 

 This association is made up almost en- 

 tirely of private gardeners, and the 

 splendid show they put up every year 

 speaks volumes for their energy and 

 ambition. The writer had only time to 

 look at the general effect, and conse- 

 quently many of the trade groups were 

 overlooked, but one or two stand out 

 in memory. 



The Beverly Hills Nursery had a 

 splendid group of conifers of rare and 

 beautiful kinds, well arranged with 

 others of the better known types. Miss 

 Sadie Thomas, as usual, had an excellent 

 display of novelties in mums, the pom- 

 pons and singles being especially inter- 

 esting. Theodore Payne had a large col- 

 lection of native shrubs and plants, 

 while Edward Rust came out with 

 dahlias in great variety. H. Clinka- 

 berry, gardener to Dr. Schiffman, put 

 up a splendid display of orchids, and 

 almost all the principal firms in Los 

 Angeles and Pasadena were repre- 

 sented. H. R. Richards. 



LOS ANGELES. 



The Market. 



Business on the whole has been re- 

 markably good. The advantage has 

 been slightly with the retailers, owing 

 to the fact that the continued hot spell 

 has prevented violet shipping over the 

 long-distance route and because there 

 has been a heavy demand for funeral 

 work and wedding decorations. Wed- 

 dings have been more numerous than 

 usual at this time of year, this, no 

 doubt, being the result of departures for 

 training encampments. Entertainments 

 of various kinds have called for large 

 numbers of flowers, and the return of 

 patrons to homes has made business 

 better. 



Regarding stock, mums still hold the 

 field and prices have stiffened consider- 

 ably. The greenhouse-grown stock is 

 arriving in excellent shape. Pompons 

 are in considerable demand, but the sup- 

 ply is too great to be coped with, and 

 many have to be dumped. The supply 

 of roses is about equal to the demand, 

 and the blooms are of good quality. 

 There is a shortage on some days of 

 short and medium stock for funeral 

 work, but other flowers are being substi- 

 tuted. Cecile Brunners are plentiful 

 and Beauties are better than usual. 



Dahlias keep up well and probably 

 have sold more freelv this vcar than 



"The season just closed has been 

 a most successful one, and we are 

 more than pleased with the results 

 of the advertising we carried in The 

 Review." — Los Robles Nursery, 

 Santa Cruz, Cal., Sept. 17, 1917. 



ever before. Small flowers generally are 

 scarce and lack variety. Carnations are 

 plentiful and of about average quality. 

 Orchids have been in good demand, but, 

 as usual, there is some waste in the 

 labiatas. Valley is out of the market 

 except in small quantities. Greens are 

 plentiful and good. 



Various Notes. 



J. Wright, of Wright's Flower Shop, 

 has completely recovered from his re- 

 cent illness. He is spending a good deal 

 of time at the greenhouse range at 

 Moneta. The stock is arriving in fine 

 shape; some splendid cut cyclamens are 

 included with the roses and other stock. 



D. MacRorie, of San Francisco, was a 

 visitor last week. 



Theodore Payne has returned from 

 his northern trip. He reports several 

 thousand miles without a puncture until 

 he got back to Saugus, almost within 

 sight of home. 



H. W. Turner is scheduled to leave 

 this week for Bisbee, Ariz., where he 

 intends to open a store. 



The Broadway Florist reports big 

 business. A Greek wedding, a Jewish 

 wedding and many flowers for the open- 

 ing of a mausoleum at Whittier kept 

 the whole force busy. A large batch of 

 funeral work materialized at the same 

 time. 



O. W. Howard, who superintends the 

 landscape work for Howard & Smith, 

 left this week for Texas, where the firm 

 has a large contract. Texas is a big 

 state, but the supposition is that O. W. 

 was headed for ' ' somewhere ' ' near El 

 Paso. 



Albert Knopf, of the Redondo Floral 

 Co., writes from Chicago that he is 

 being well looked after by the eastern 

 brethren and is enjoying his trip im- 

 mensely. 



The L. A. Floral Co. reports business 

 as picking up well and, in spite of the 

 unseasonably hot weather, gets few 

 complaints on the long-distance ship- 

 ping orders. 



Frank , Lichtenberg entertained his- 

 staff at dinner at the Jonathan Club the 

 other night. Mr. Lichtenberg is modest 

 in talking about these things, but I 

 have it from several members of the 

 staff that it was "some" time. Ability 



ENLIST WOW -^\ joi" the SATISFIED CUSTOMERS 



===== ranks of our — 



Listen to what they say: 



"Minneapolis, Minn., October 12, 1917. 

 L. A. FLORAL CO., 



Gentlemen: — 



Your shipment received today in good condition. 

 Please ship as usual: 



25 Pink Chrysanthemums 

 25 Maroon " 



60 Yellow 

 200 Assorted Pompons (pink and lavender) 

 Hopiog that this order will receive your prompt attention, we are 



Yours very truly." 



L. A. FLORAL CO. 



FRED SPERRY, Manager House of Quality and Service 



407 So. Los Angeles St* 

 LOS ANGELES, CAL. 



LONG DISTANCE SHIPPING OUR SPECIALTY 



Mpntion The Review when you write. 



CALIFORNIA CHRYSANTHEMUMS carry well to all points East, via Refrigerator Ex- 

 press. For quality and service, send your orders to the 



E. W. HcLELLAN COMPANY, Inc., wholesale Growers and Shippers, 45] Bush Street, San Francisco, Cal. 



HentlOB Vke BeTlew when 70a write. 



