NOVEMBEB 1, 1917. 



The Florists' Review 



79 



WHOLESALE PRICES 



Subject to change. 



Short Medium Loner 



Hoofller Beauty per 100. $6.00 $9.00 $12.00 



Ophelia " 5.00 9.00 12.00 



Shawyer " 5.00 8.00 10.00 



White Klllarney " 5.00 8.00 10.00 



PlnkKlMarney " 6.00 8.00 10.00 



Helen Taft " 6.00 8.00 10.00 



Richmond " 6.00 8.00 10.00 



CARNATIONS " $2.00 and $3.00 



Sprengerl per bunch, .60 



Hardy Ferns per dozen bunches. 2.00 



Spray Chrysanthemums per bunch, .50 



MfllernoralCo. |iyil|| 



FARMINGTON, U 1 nil 



Mention The Rerlew wlwa yon writo. 



Asparagus Flumosus Sprays 



$1.00 per 100 



HARRY BAILEY 



R. F. D. 6. Los Angeles, Cat. 



Mention The Review when you writ e. 



and loyalty on the part of the staflP are 

 recognized by Mr. Liehtenberg as big 

 factors in his remarkable success. 



C. S. Morris, formerly of J. A. Morris 

 & Son, has started in business for him- 

 self as a landscape gardener and dealer 

 in nursery stock, and so will have to 

 contribute $1 to the state of California. 



H. Eeeve Darling, of Darling's 

 Flower Shop, reports an unu^iially good 

 demand for wedding decorations and 

 says that the amount spent for bouquets 

 is rather above than below the average 

 of recent years. The October business 

 at the store went far ahead of last 

 year's. 



Walter Garbett, manager of the 

 wholesale store of W. Armacost & Co., 

 says they are well pleased with the way 

 things are opening up. The "Sold Out" 

 signs were on roses nearly every day 

 during the week. The interior fitting of 

 the store has not yet been completed, 

 but when it has the store will be thor- 

 oughly up-to-date in equipment. 



S. Murata & Co. report that a big 

 item in the shipping trade now is ready- 

 made designs, many small retailers pre- 

 ferring to have them sent rather than 

 to keep a stock of supplies on hand. 



Tassano Bros, say they are going to 

 have many kinds of greens, having 

 made especially favorable arrangements 

 in the north. They handle the cuts at 

 their places at Glendale and Artesia. 



H. E. Eichards. 



A. Ecke reports that the prospects for 

 a good crop of poinsettias are much 

 brighter than they were a year ago, 

 owing to the warm weather throughout 

 the entire summer and fall. Mr. Ecke 

 has 56,000 blooms this year and expects 

 the early varieties will be ready for 

 shipment before Thanksgiving. His 

 methods of curing and packing make 

 them fit for long-distance shipping. 



SAN FRANCISCO. 



The Market. 



The flood of chrysanthemums is un- 

 abated, but no complaints are being reg- 

 istered on this score, as the blooms show 

 splendid average quality and are in un- 

 limited demand. Some are exception- 

 ally fine and bring unusually high 

 prices, considering the heavy supply. 

 Quantities of pompons are brought in 



LONG DISTANCE 



From time to time we have published letters from satisfied customers all over the country 

 who have used our flowers and written us to praise our stock, packing and business methods. 



OUR THANKS 



are due to all these; also to the long list of patrons who stand by us "through thick and thin," 

 summer and winter, and who by their patronage enable us to keep up our end of the business. 



V 



TO ALL 



we tender our sincere wishes for a banner season 1917-1018. In our new wholesale store, the larg- 

 est and best equipped west of Chicago, we are better fi.xed than ever to take care of your orders 

 and we are always at your service. A few leaders we are now shipping are: 



Violets, Mums, Cecile Brunner and other Roses, Sweet Peas, 

 Centaureas and all classes of Greens. 



UP-TO-THE-MINUTE BASKETS AND SUPPLIES 



S. Nurata & Co. 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



Oldest and Most Experienced Shippers in Southern California 



WE NEVER MISS 



Mention The Review when you write. 



CALIFORNIA ^ 



M«| jkm Q\ In all colors 

 %J fjm \^ and varieties 



$1.00, $1.50, $2.00 



ENONOTO & CO., Inc. 



Wholesale Florists 

 35 Saint Anne St., SAN FRANCISCO, CAL. 



FLOWERS - EVERGREENS - SUPPLIES 



In our new store we have more and better facilities for handling your busi- 

 ness than ever before, and you know we have been in the green business a long 

 time. Send your inquiries to 



TASSANO BROS. 



422 Wail Str««t, 



TONY TASSANO. Msr. 

 Main 3111- Home A7892 



Los Angeles, Cal. 



Mention The RcTlew when you write. 



daily. Despite the heavy offerings, 

 some say they could use more good 

 whites, these being in lighter supply 

 than some of the colors. Outdoor flow- 

 ers, sucli as marigolds, cornnowers, etc., 

 are about gone, but there are good 

 gladioli appearing for' so late in the 

 season. 



The carnation situation is not encour- 

 aging. It is likely that tlu^ supply will 

 be none too large all winter, as many of 

 the plants are small. There are plenty 

 of good roses, except American Beau- 

 ties. Fine Russells are arriving, and 

 Ophelia, Hadley and Ward show splen- 

 did quality and sell readily. There is a 

 nice cut of baby roses; ("ecilc Brunner 

 continues plentiful and in good de- 

 mand. Of valley there is enough for 

 normal requirements, and the same may 

 l)e said of cattleyas and other fancy 

 stock. More violets could be used on 

 certain days, but the su])ply is increas- 

 ing rapidly, so tiiere probably will soon 

 be plenty for all needs. 



Various Notes. 



Two or three unusually large funerals 



Southern California Flower Market. Inc. 



421-423 Wall Street. LOS ANGELES. CAL. 



LARGKST WHOLKSALE FLORISTS 

 AND SHIPPERS IN THE WEST 



Always Something New Direct from the Growers 



WE ARE HEADQUARTERS FOR: 



CALIFORNIA FLOWERS 



Let us convince you 



Mention The ReTiew when yon write. 



brought a rush of orders to the down- 

 town florists during the week, swelling 

 the volume of business largely. One 

 funeral, in particular, called for various 

 pieces of orchids and other fancy stock, 

 the price of which ran into three figures. 



The rush of funeral work last week 

 made it necessary for the Misses Han- 

 non to employ extra help from some of 

 tlie other florists. Reports of a heavy 

 week's business are forthcoming from 

 other concerns, including Podesta & 

 Baldocchi, Joseph's, Pelicano, Rossi & 

 Co., MacRorie & McLaren, Art Floral 

 Co., Julius Eppstein, the Bellevue Flo- 

 rists, F. C. Jaeger & Son, the Francis 

 Floral Co., Mrs. Darbee and Boland's. 



The E. W. McLellan Co., according to 



