24 



The Florists^ Review 



Fbbboabt 13. 1919. 



HI 



Eitabllahed, 1897. by Q. L. ORAITT. 



Pabllahed every Thursday by 



ThK FlXy '8T3* PUBLISHINQ C!o., 



S20-C6» Oaxtoa Building. 



BOSSoatb Dearborn St.. Ohlcaffo. 



Tele., Wubaah 8196. 



Registered cable address, 



Florvlew, Chicago. 



Entered as second class matter 

 Dec. 8. 1891, at the pcst-ofBce at Ohl- 

 caffo. 111., under the Act of March 

 S 1879. 



Subscription price. $1.60 a year. 

 To Canada, $2.60; to Europe. fS.OO. 



Advertlslnic rates quoted upon 

 request. Only strictly 1xad9 ad- 

 Tertlslng accepted. 



n 



NOTICE. 



It is impossible to guarantee the in- 

 sertion, discontinuance or alteration of 

 any advertisement unless instructions 

 are received 



BY 4 P. M. TUESDAY. 



Results bring advertising. 

 The Review brings results. • 



It will take a good carnation to dis- 

 place Mrs. C. W. Ward with those who 

 have the knack of handling it. 



If Laddie proves to be a producer it 

 will become possibly our most profitable 

 and therefore popular carnation. 



Retaileks should be the last to wish to 

 see wholesale prices fall, for low prices 

 mean that department stores and curb- 

 stone sales will begin again. 



With the smaller growers in the Mis- 

 sissippi and Missouri valleys there is a 

 place for every cutting of Carnation Ne- 

 braska which can: "be rooted. It is easy 

 to do and prolific. 



It seems that the rooting of carnation 

 cuttings is not progressing in the accus- 

 tomed fashion. There is likely to be a 

 big shortage of field-grown plants, come 

 August or September. 



This is proving a great season for the 

 growers in the middle west, most of whom 

 have kept all, or nearly all, their glass 

 in operation. Average prices compare 

 even more favorably than top prices, be- 

 cause medium and lower grades have been 

 in greatest request and there has been 

 no waste. 



Frank X. Stuppy, of St. Joseph, Mo., 

 is wintering among the millionaires at 

 Palm Beach. A snapshot showing him 

 ankle deep in the water, clothed in an ab- 

 breviated bathing suit and an expansive 

 smile, seems to indicate that reports of 

 sales from the greenhouses continue to 

 afford satisfaction. 



Not so long ago Max Schling told the 

 New York Florists ' Club that he did not 

 believe in newspaper advertising, pinning 

 his faith on good stock and good service, 

 but recently he said to the Philadelphia 

 Florists' Club that he has spent as high 

 as $42,000 for publicity in a single year, 

 which just goes to show how a good man 

 develops with the times. 



We can grow anything in America; 

 the trouble is with our patience; we want 

 to do too much too quickly. 



It is worth while remembering that the 

 reasons for this season's short supply of 

 stock are not likely ever to occur again. 



There are plenty of places, even now, 

 to get low or medium grade stock, cut 

 flowers and plants, but the sources of sup- 

 ply of really first class material are lim- 

 ited. 



The calendula is one of the subjects 

 which, for cut flower purposes, have in- 

 creased in popularity. The calendula may 

 almost be classed among the market 

 staples now. 



The coffee trade has organized a com- 

 mittee to do for coffee just what the 

 S. A. F. publicity committee is doing for 

 flowers, only a million dollars has been 

 subscribed for four years. The adver- 

 tising will start in April. 



This season has benefited the trade to a 

 wonderful extent by enabling florists to 

 catch up with their bills payable and 

 today the trade as a body stands on a 

 sounder footing than ever before. There 

 are, of course, some incorrigibles, men 

 who have no sense of financial responsi- 

 bility, so that eternal vigilance still is the 

 price of solvency. 



NEBRASKA FLORISTS' SOCIETY. 



The Nebraska State Florists' Society 

 will hold its annual meeting, postported 

 on account of the "flu," February 25, 

 at the Lincoln hotel, Lincoln, Neb. 



The forenoon session will be devoted 

 to the placing of cut flowers and plants, 

 in conjunction with the Horticultural 

 Society, at the rooms of the Commercial 

 Club, the afternoon to the awarding of 

 premiums and diplomas and the renew- 

 ing of old acquaintance. 



In the evening the annual banquet 

 will be served and the program rendered 

 at the Lincoln hotd. 



Lewis Henderson, Sec 'y. 



CHRYSANTHEMUM SOCIETY. 



Department of Registration. 



The L. M. Smith Quality Flower Co., 

 Laurel, Del., submits for registration the 

 following new varieties: 



Cbrysanthemum January Gold — Golden yellow 

 sport of the variety Mlstletbe; a good, clear yel- 

 low, deeper In color than Major Bonnaffon; In- 

 curred full to the center; begins blooming De- 

 cember 20 and continues to March 1; of great sub- 

 stance, keeping in good condition for three to 

 four weeks. 



Chrysanthemum Dr. Hitch — Sport of the Ta- 

 riety Mistletoe; color between white and lavender 

 pink, shading to yellow in tlie center; blooms at 

 the same time as January Gold and has the same 

 go«d keeping qualities. 



Charles W. Johnson, Sec 'y. 



HELP! HELP!! 



Each week in the office of The Re- 

 view practically all the work of getting 

 the paper out is done in three days, 

 Monday, Tuesday and Wednesday — 

 Thursday, Friday and Saturday have 

 been useful principally for getting 

 ready for the next week's rush. 



But we have got to change the sys- 

 tem. 



The work is so heavy at the first of 

 the week that overtime has been neces- 

 sary — about four days of working time 

 has been put in during the first three 

 days of the week. But overtime costs 

 double wages — four days' time and five 

 (lays' pay is about the way it has fig- 



ured out. In other words, for each 

 working week The Review has paid 

 for two extra days to accommodate its 

 late patrons. 



At present high wages it is impossible 

 to keep it up. 



Advertisers will assist materially in 

 keeping down the cost of printing if 

 they send their instructions Thursday, 

 Friday and Saturday. Practically every 

 ad received Tuesday calls for the pay- 

 ment of overtime. 



ANATOMY OF SUCCESS. 



Get up on your toes. 



Put the best foot forward. 



Stiffen your backbone. 



Throw l^ack your shoulders. 



Hold up your chin. 



Keep a stiff upper lip. 



Keep your eyes and ears open — 



Arid your mouth shut. 



Use your head, 



Go ahead, 



And get ahead. 



— H. W. Dee, in Texaco Star. 



CHICAGO. 



Tlie Market. 



As this issue of The Review goes to 

 ])ress, the market is in a condition that 

 is difficult for the retailers, owing to a 

 shortage of some of the bulbous stock 

 principally used for St. Valentine's day. 

 Most of the Wholesalers say they have, 

 all the orders they can handle for popu- 

 lar stock for St. Valentine's day. Their 

 shipping business continues as heavy as 

 ever, with retail business keeping pace. 



The rose situation is unchanged, as 

 short and medium length stock is ex- 

 tremely scarce. Long-stemmed stock, 

 however, is more plentiful and there is 

 enough to go around. Beauties in all 

 lengths remain short of the demand. 

 Rose prices continue stiff. Fortunately 

 for the retailer, orchids are on the long 

 side, with plenty of good stock to be 

 had at a comparatively low price. A 

 heavy supply of violets continues to 

 arrive, the stock being of unusually 

 good quality. There is more than 

 enough to answer immediate needs and, 

 with these two items plentiful and 

 prices reasonable, the retailers should 

 show a good margin of profit on corsage 

 work. 



The scarcity of valley continues. 

 Sweet peas are plentiful and prices un- 

 changed. There will be plenty of this 

 stock for Valentine ■'s day. The qual- 

 ity is good in long, medium and short 

 stems. Carnations are abundant, with 

 another drop in the price for the lower 

 grades. Extra fancy stock moves rap- 

 idly and there is not enough of it to go 

 around, but all other grades move 

 slowly. Both calla and Easter lilies are 

 short of the demand. Yellow narcissi 

 are over for the season. Paper Whites 

 continue abundant and tulips are in- 

 creasing in supply, but there are not 

 enough to take care of present orders. 

 There is a shortage of Roman hyacinths. 

 Jonquils, which are in special request, 

 are hard to find. A good supply of 

 freesia continues to arrive. Calendulas 

 are popular and on the short side. 



In green goods the situation has 

 changed. Asparagus plumosus, owing 

 to a frost in the south, is now on the 

 short side. Adiantum is also short and 

 there is barely enough Sprengeri to go 

 around. Everything else, however, is 

 plentiful. 



