32 



The Florists' Review 



Fbbbuabt 18. If 19. 



^f^^^^i^^^i^m 



We have an ample 

 supply of ^ • 



Beauties 



of the best grades. 



' ■;■ ''f ','.. '•..'■' •» '•'* 



Ribses 



Long and medium; 

 no shorts. 



Carnations 



The best commercial 

 ▼arieties. 



Spencer Peas 



Exceptionally well grown. 



No Scarcity of stock 

 here. Place your orders in 

 the right direction, . . 



THE LEO NIESSEH CO. 



WMOLKSALI PLdRiiTi 



12th and Rice Sts., nDLADELriDA, PA. 



BALTIMORE. MD. WASHINGTON. D. C. 



There h hti scarcity of 



GARDENIAS 



.)Vw< 



-.>;■ ", 



now and we, Will have a good supply pf thiem every 

 day until the end ot tbe^fleasop. If yoii have calls for 

 Gardenias let .us book jmui uider for regular shipments 

 every week. The flower4s ate the best, perfect and 

 long steios. . *»<■ ; <; 



JN } 



WHITE LILAC 



■f;V 



You can always book an order for Lilac and depend 

 on the order being filled. We have a fresh supply 

 every morning and nan furnish any quantity on short 

 notice. You should use more of it atid recommend 

 Lilac to your customers. 



'■c..^: 



■•?:K^«-. 



Rooted 



Carnation 



Cuttings 



Ready for immediate 

 delivery in quantii|r. 



«•■ 



C. W. Ward 



Matchtes* ' 

 Alice •.- . 

 Belle Washburn 



$35.00 per 1000 



All cuttings are guaran- 

 teed well rooted and 

 healthy stock. • ^ 



Mention The "B«Tlew when yon write. 



PHUiADELPHIA. 



The Market. 



More flowers; less business; lower 

 prices. That is the record of the week 

 ending Saturday, February 8, in the 

 cut flower market. It was difficult for 

 the wholesalers, because of the irregular 

 demand and consequent accumulation of 

 some varieties of stock. The middle of 

 the week was the worst. Toward the 

 close of the week there was more activ- 

 ity at lower prices. 



There was not much change in roses, 

 barring weakness here and there in the 

 shorts. Carnations fell away, as did 

 daffodils. Paper Whites and freesias. 

 Sweet peas fell off, though list prices are 

 the same, because it took such extra 

 fine peas to bring the top price. 



Orchids held firm, but the crop is go- 

 ing off. Easter lilies and callas receded. 

 Valley went up again on the strength of 

 improved quality. Lilac fell away, as 

 well as violets. 



The change to winter weather is 

 likely to interfere with the demand even 

 more than with the supply. Pussy wil- 

 lows are plentiful. Myosotis is in. In- 

 dications point to a brisk demand for 

 St. Valentine's day. 



The California Seed Growers. 



This week has been one of activity in 

 seed circles. Representatives of the 

 large California seed growers have been 

 in the east making contracts for next 

 season's crop of flower and vegetable 

 seeds. Mrs. Johansen, of the Johansen 

 Seed Co., of El Monte, has been here. 

 John Bodger, of the John Bodger & 

 Sons Co., of Los Angeles, was another 

 visitor. L. B. Wheeler, of the Pieters- 

 Wheeler Seed Co., of Gilroy, has been 

 in the city. 



Visitors tell us that seed growing in 

 California has increased rapidly since 

 the war upset the peaceful industries 

 of Europe. Some idea of its extent 

 may be gathered from the fact that one 



BERGER BROS. 



WHOLESALE FLORISTS 



EARLY SPRING FLOWERS 



Daffodils, Violets, Sweet Peis, Tulips, Paper Whites, Freesia, 

 Carnatioiis, Easter and Calla Lilies. 



PLEASE ORDER EARLY. 



1225 Race St. 



PHILADELPHIA 



Hentlon Tho BeTJow wh— yoo write. 



of these California firms alone has 1,500 

 acres devoted to growing plants to pro- 

 duce flower seeds. 



The increase in production has been 

 further stimulated by the so-called box 

 trade, to which some seed houses cater. 

 That is the offering of boxes of flower 

 and vegetable seeds in all manner of 

 stores during the spring months. 



"Don't Charge So Much." 



In the Philadelphia column of another 

 trade paper there appeared recently an 

 article that may be summarized by the 

 above headline. In this article it is 

 stated that in former seasons carna- 

 tions were purchased by the retail deal- 

 er at $4 per hundred and sold at $1 per 

 dozen, whUe now they are bought at 

 $8 per hundred and sold at from $2.50 

 to $3 per dozen. It is stated also that 

 on this basis $1,500 worth of stock, pur- 

 chased, say, in one month, would in 

 former years have realized $3,000, or 

 $1,500 gross profit, while the same 

 amount of stock would cost $3,000 now 

 and on the percentage of former years 

 would be sold now for $6,000, or $3,000 

 gross profit, which the writer of the said 

 article thinks ought to be enough for 

 anybody, without increasing the percent- 



LILAC, PEAS, VIOLETS 

 Unexcelled Freesia 



AND ALL NOVELTIES 



Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 W« close at S p. Ok 



Mention Tbe Review wIimi ma wHtab 



age of profit, as he claims is being 

 done now. 



We protest that this statement of our 

 contemporary is inaccurate aad mis- 

 leading. 



In the first place, the retail price of 

 flowers is a matter between the various 

 retailers and their customers and does 

 not concern the florists generally, as do 

 the wholesale prices. It is assumed that 

 each retailer will be fair to his cus- 

 tomers and to himself. But, admitting 

 for the sake of argument that this is a 

 matter of general interest, the figures 

 are misleading. It has been practically 

 impossible for eastern retailers to get 

 the same amount of stock this winter 

 that they got last winter, even at double 

 the prices. The stock was not to be 

 had. A few florists may have been able 

 to obtain the stock they went after, but 

 the great majority of thent did not do 



