February 13, 1919. 



The Florists^ Review 



33 



SWEET PEAS 



Of wonderfully choice quality, short, long and medium, in all colors. 



Plenty of the delicate pinks and the better shades 

 . ' of the Orchid varieties. 



$1.00, $2.00 and $3.00 per 100 



Everything in Cut Flowers, Plants, Greens, Ribbons 

 and Supplies. 



S. S. PENNOCK COMPANY 



1608-ao Ludlow Street, PHILADELPHIA, PA. 



Nevr York 



117 West ZSth Street 



Baltimore 



Franklin and St. Paul Sts. 



Waahlnsrton 



1216 H Street, N.W. 



Mention The Review wh*" you write. 



THE HOUSE OF MERIT 

 FLORISTS' SUPPLIES 



JOS. a. NEIDINBER GO. 



1309-11 N. Second Street 

 PHILADELPHIA, PA. 



Mention The BeTJew when yon write. 



Everything in Greens 



STEIN'S FLORAL SUPPLY HOUSE 

 2223 N. Front St., PhUadcliAia, Pa. 



Mention The Reriew when yon write. 



SO. They tried to get it, but could not. 

 But suppose that they had bought stock 

 for $3,000 and sold it for $6,000, as the 

 paragrapher pictures them doing, there 

 is still another important point to be 

 considered. The expenses to be charged 

 against this income are far and away 

 greater than anything ever experienced 

 in former years. Salaries and all kinds 

 of supplies cost decidedly more. That 

 is why the retailers must increase their 

 percentages over costs in fixing prices. 

 They cannot get enough flowers to sell 

 to make a living profit at the old per- 

 centages. 



It really seems a strange time to 

 bring this matter up, now, when the 

 market is bare of stock, the barest, in 

 fact, that it has been for vears. It 

 seems strange, indeed, that it 'should be 

 brought up at all. These are matters 

 that adjust themselves. If a particular 

 florist charges too much, people will go 

 olsewhere for their flowers. If all the 

 florists charge too much, the people will 

 Ntop buying. Flowers are not like 

 bread or clothes. People do not have 

 to have them. They simply want flow- 

 <''•'<, if they can be had within certain 

 limits of price. After the government 

 ''<is ])ut so many greenhouses out of 

 <'omniission, everybody cannot have 

 llowc'is within certain* limits, at least 

 »ot for a time. 



The Meeting at the Adelphi. 



There can be no question that the 

 Jlonsts' Club is now filling a place in 

 our business life such as its founder in- 

 tended that it should do. Nineteen- 

 iiineteen marks a new epoch in this 

 Cub's history. A new career of useful- 

 ness has been begun that promises great 

 things for the future. 



""t it is five minutes of eight. Let 



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EDWARD REID 



Offers for 

 February 



I SUPERB ORCHIDS SWEET PEAS ROSES 



i Doable White Killarney and Ophelia are especially flue. 



I DAFFODILS VIOLETS CARNATIONS 



I Remember, when they're Reid's, they're right. 



I 1619-21 Ranstead St., PHILADELPHIA, PA. I 



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Mention The Review when you write. 



A full line ef 



all seasonable 



Cut Howers 



5 S. Mole SL WHOLESALE FLORIST Philadelphia. Pa. 



VALLEY/ROSES OF EXCEPTIONAL QUALITY 



CARNATIONS, ORCHIDS, ALWAYS ON HAND 



PHILADELPHIA WHOLESALE FLORISTS' EXCHANGE 

 1615 Ranstead Street, Philadelphia, Pa. 



CARNATIONS - CALLAS^- HIONONETTE - SWEET PEAS 



WMi J. BAKERi 12 South Moi«str««t PhiJAilBlphiAi Pa. 



us join the group of men and women 

 who are entering the elevator in the 

 lobby of the Adelphi. There is a dis- 

 pute between the elevator girl and a 

 passenger as to whether the roof gar- 

 den is or is not on the fourteenth floor. 

 Anyway, it is on the top floor and here 

 we are. The rooms are large and well 

 lighted. The long array of chairs fac- 

 ing the speakers' platform already are 

 nearly filled. In front Mr. Thilow is 

 getting the ladies desirable seats, stop- 

 ping long enough to point out to a 

 friend the choice exhibits that are 

 staged at the right of the platform. A 

 funny member is asking some of his 

 neighbors how it is that they have to 

 be taught their business. 



President Harvey has called the meet- 

 ing to order. Secretary Kift is reading 

 the minutes of the January meeting. 

 The routine is over. The speaker of 

 the evening is introduced. 



Max Schling is a man in the prime of 

 life, full of energy and enthusiasm for 

 his work and sincere. Mr. Schling opens 

 with a tribute of appreciation for his 

 audience that wins its instant confidence. 

 He disclaims artistic ability and, with 

 the modest aim of merely offering sug- 

 gestions that might prove of interest, 

 proceeds with a demonstration. 



Just at this point, as though to prove 

 that be was not above being taught, 

 John P. Habermehl, head of the largest 

 decorating firm in the city, \\'hich op- 



