8 



The Florists' Review 



Fbbbdabx 20. 1918. 



«( 



Keystone Quality" Wax Designs 



and Funeral Wreaths [?R\Xt^l 



with the added satisfaction of a quick, ready sale at a minute's notice, 



A TRIAL ORDER WILL CONVINCE YOU 



that you can't afford to be without them. 



RICE CO.. 



WRITE FOR 1919 PRICE UST 



1220-22-24 spring Garden Street, 



PHILADELPHIA, PA. 



M. 



mcEi 



CO.i 



Less Flowers and More Ribbon 



In these days of high priced flowers, it is real economy to use ribbon lavishly. Many designs 

 with a few flowers tastefully arranged with a large bow of inexpensive ribbon will give greater 

 satisfaction than when many expensive flowers are used in the design. 



Progressive Florists realize that in these days of heavy retail overhead something must be done to 

 counterbalance the high cost of flowers. 



A large, attractive ribbon bow can be made up by you in a medium grade of ribbon 

 at a cost not exceeding 75 cents. Width of the ribbon, 5 inches. Higher grade ribbon 

 in proportion. 



You florists who still believe ii economizing on ribkon. Uke notice. AT YOUR SERVICE. 



WERTHEIMER BROTHERS 



THE NATIONAL FLORAL RIBBON HOUSE 

 ^S^ Owners and Operators of WERBRO RIBBON BIFG. CO^ Paterson. N. J. 



Office and Salesrooms, 19-25 East 24th Street. NEW YORK 



FIFTH EDITION-NOW READY 



The Album of fj F Si I fi N S Post Paid, $1 



THE BEST OF THE OLD ONES— MANY THAT ARE NEW 



Get one now 



The Florists' Review, 508 South Dearborn Street, Chicago, III. 



