10 



The Florists^ Review 



Febiu-aiiv 20, 1910. 



pciiiix'iit Station jnovcd to lio hlack 

 ciumI sand and iron lilinji;s, Imt (ieorjjt' 

 H. HtMUH'sscy. 8priiij;fii'l(I, 111., writes of 

 Ills imrcliasc: "It looks ici nie like 

 foundry dust from the iMiicry wlieols of 

 sonic iiiy castin^is plant.'' 



What Testimonials Do. 



This is t'roni A. Cruiksliank, supcrin- 

 tcMidciit of Kast Jjawn Conu'tery, Wacra- 

 inonto, Cal.: " I'pon tlio statoini'iit of 

 A. W. Millor tliat lio had supjjlicd and 

 had rcftMoncos from J^otor Kcinherjj and 

 Poohlnianu Bros, ('o., Cliieajio, wo houj^lit 

 I'JO jiounds of Ironito, hut our foreman 

 is so widl coiivincod tliat llic thin;; is a 

 fraud tliat we cannot iiidnci' him to 

 try it." 



.\iid this from .\. Loyros, of the 

 Broailway Floral Co., Everett, Wash.: 

 "We eii(dos(> our canceled check for 

 $14.4(1 for I'JU jKiunds of Ironite, said 



(heck having heen endorsed and cashed 

 l.y Dr. Allen \V. Miller. We also en- 

 close Experiment Htation report on the 

 value of the article. We were influenced 

 more hy the testimouials by Bassett & 

 Washhurn, Peter Keinher^ and Poehl- 

 mann Bros. Co., of Chicago, on their 

 business stationery, than by his 'silver' 

 tongue. " 



Disclaimed at Chicago. 



The Review asked the Chicago grow- 

 ers mentioned what light they could 

 throw on the matter. Here are the an- 

 swers: 



Erom C. L. Washburn, of Bassett & 

 Washburn, (;hicago: "We have no rec 

 olleetion of having written any recom- 

 mendation of Ironite, or even of having 

 tiled or received the article in ques- 

 tion. We do not know where the man 

 could ha\e gotten our letterhead and 



we should very much like to see tl 

 letter said to be from tliis firm." 



Erom Peter Reinbcrg, Chicagt 

 "Please be advised that we have nev. 

 used the preparation,- Ironite, nor hav 

 we given any testimonial to Dr. Alb 

 W. Miller. If any florists had writtci 

 to us before buying, they would hav 

 found we have never heard of th' 

 stuff. ' ' 



From August E. Poehlmann, presidem 

 of Poehlmann Bros. Co., Norton Grov. 

 111.: "Beg to advise that both Dr. A! 

 len W. Miller and the preparation. Iron 

 ite, are unknown to any of the Poehl 

 mann brothers and that any testimonial 

 which Mr. Miller may exhibit bearin;: 

 signature of personal members of oui 

 lirm or corporation is a swindle. I wis!. 

 you would notify your readers to thi 

 effect at once. ' ' 



RETAIL STORE MANAGEMENT 



WHAT THE LEADERS IN THE TRADE ARE DOING 



FLOWERS FOR FUNERALS. 



Corresj)ondents frequently state that 

 funeral work is the piincipal activity 

 of the trade for the time being, that 

 the call for fujieral flowers absorbs all 

 the stock obtainable. Supplying funeral 

 flowers in fact, constitutes so large a 

 part of the work of florists everywhere 

 that it lias become a commonplace to 

 the trade. But notio the less the florist 

 should consider it a high jirivilege to 

 fill orders for funeral flowers, for there 

 is no other occasion on which flowers 

 serve a more useful jjurpose, no other 

 mission on which flowers can be dis- 

 pat<'he(l for which they so ideally meet 

 requirements. When grief enters the 

 home, words are vain. Elowers alone 

 can exjiress sympathy, flowt^rs can bring 

 a message of (dieer. Their beauty bright- 

 ens the darkest hour, even the hour of 

 grief. Our slogan, "Say It with Elow- 

 ers," nowhere else apidies with such 

 potency as in the case of funeral flowers. 

 The florist may consider the function of 

 professional service which enables him 

 to sujijily the floral message to the be- 

 reaved liome one wliiidi he should value 

 above all other.s, as it is also the one 

 for which flowers are most in request. 

 Nowhere are flowers received with more 

 appreciation than at a funeral. 



DELAYED TELEGRAPHIC ORDERS. 



Among the problems the florist comes 

 face to face with now and then which 

 are more or less perplexing is that of 

 the delayed F. T. 1). order for funeral 

 flowers. In the case of a telegrai)hic 

 order for flowers to be delivered at a 

 funeral which arrives after the funeral, 

 or when the funeral jirocession is wend- 

 ing its way to the cemetery, the object 

 of the jmrchaser seemingly has been 

 defeate<i by the tardy service of the 

 telegraph coni{)any and the florist re 

 ociving the order often is in a quandary 

 as to what the ethics of the situation 

 require. However, tliere is a way to 

 meet the situation which will be satis 

 factorv to anv reasonable client, a wav. 



in fact, which may bring more gratifica- 

 tion to all concerned than if the orig- 

 inal intention had been carried out. 



The florist may await a convenient 

 season for communicating with the be- 

 reaved family on the subject, say the 

 day after the funeral. He may then 

 call the residence by telephone and 

 inform the family of the deceased that 

 he received an order too late to be filled 

 for the funeral, giving the name of the 

 donor, asking if it will be satisfactory 

 to them for him to send the flowers to 

 the cemetery the following Sunday, or 

 if they would prefer that he send them 

 to the home direct, that the relatives 

 may themselves place the floral offering 

 on the grave. This inquiry should be 



accompanied by a request that the flow 

 ers be acknowledged. This plan will 

 be found to solve tlie difficulty and save 

 the day for the florist receiving the 

 order, as well as for the one forwarding 

 it. It will also satisfy the purchaser of 

 the flowers and those for whom they 

 were sent. 



A JANUARY WEDDING. 



A wedding which afforded scope for 

 the talents of an Indiana florist was 

 that of Lieutenant Eoss Smith and Miss 

 Helen McGreevey, which took place at 

 Huntington, Ind., in January. George 

 Pastor, of that city, had the decorations 

 and a glance at the accompanying il- 



Attractive Treatment of Wedding Bouquets. 



^ 



