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Kkbulauy 20, l!tl!t. 



The Florists^ Review 



11 



], (ration will show that soiiio pleasing 

 f iiicit's were developed in the bouquets 

 „, the wedding party. 



3UICK ACTION; GOOD RESULT. 



; ho latest idea in the way of ready-to- 



tr funeral pieces is a combination of 



-at. sheaves, silver-tinted green rus- 



^ and cycas leaves, as shown in the il- 



t ration on this page. To finish ofl" 



piece, in the center of the wheat 



. aves is a vase which in this case con- 

 aed calla lilies. The sheaf may be 



. 1 with a golden bronze bow and 

 :kes an inexpensive large funeral 



: (0 which can be finished up in a 

 ■A minutes for a rush order. It was 



rst shown at the Chicago Florists' 



Jill meeting February 6 by T. E. 



'.1,1 ers, of Poehlmann Bros. Co., and at- 

 li'ted much attention. 



SAY IT WITH FLOWERS. 



N. N". Peck, of Peck's Flower Store, 

 T.ilcdo, O., paused briefly in his work 

 (if saying things with flowers — paused 

 i 1st long enough to say a few things in 

 \(ise. Then he placed the verses in his 

 siifiw window, where they caught the at- 

 ti'iition of many people who otherwise 

 might have passed without even a glance 

 n\ the store. "Many persons stopped 

 to read them," says Mr. Peck. But the 

 whole import of what he said in verse 

 v\as: "Say It -with Flowers. " He men- 

 tioned a few of the numerous occasions 

 lor which flowers are the best means of 

 (•\|iression — better than more costly 

 j,nrts, better than poetry or flowery 

 (ihraseology of any sort. The stanzas 

 that greeted the passers-by from Mr. 

 I'eck's winilow were these: 



A liTINCIl OF FRESH FLOWERS. 



If 5"" liavp n frionrt wlio's disrourapred or ill 

 And a message vou'd send tliat will give him a 



thrill 

 Of iileiisiire, to know tlmt you thought it worth 



while 

 Thus your friendship to show and to help him 



t<i smile 

 .\nd to while awa.v some of his dark, lonel.v 



hours. 

 Jiisi send to his liome a hunch of fre.'»h flowers. 



If .voii have a friend whom deatli has bereaved 

 Of one o'er whose loss he has bitterly grieved, 

 ■And you'd lighten his sorrow and soften his 



grief 

 Xnd Hid him to iKirrow of you some relief 

 ^'^'ln mem'ries that burden his grief-laden hours, 

 Jii'*! send to his home a bunch of fresh flowers. 



•f you have a sweetheart you ardently love 

 .\iid you wish, by some eloquent token to prove 

 'I'liHt your love is eternal, unswerving and true 

 .Anil you hope she in turn has the same love for 



yon, 

 I "111 run give her great pleasure and brighten 



her hours 

 With something she'll treasure, a bunch of fresh 



flowers. 



'■' .V'li have a nife wlio is faithful and true 

 A^'iM luis k'ivcn tlie best of tier life just for you: 

 '■ .^'^11 wish her to know that your love's just the 



Mime 

 ^f the day you were married and slie took your 



name, 

 •u can tiring to tier nicm'ry those fond, happy 



hours 

 •■'' Sending out home a bunch of fresh flowers. 



TIMELY PUBLICITY. 



An example of the adaptation of time- 



_i''nored fancies to the uses of pub- 



'"^•ity w\is afforded in the St. Valentine's 



l;iy advertising of Harry C. Huesman, 



'"^ading, Pa., who last week mailed out 



': indreds of folders tastefully gotten up, 



''•atiiring the florists' slogan, "Say It 



-vith Flowers," on the front page, at 



!'e top of which was the word "Valen- 



'mes." On the inside of the folder the 



•'G of flowers is suggested for valen- 



'"es, as flowers are "messengers of 



pi-,-'« 





i/f' %''*-r 





Try- 





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Keep Receptacle Ready; Add Flowers on Short Notice. 



sentiment." "By sending flowers," it 

 is stated, "grown-ups get the same 

 pleasure children find in valentines." 

 Then follows a special offer for the 

 day and a reference to the F. T. I)., 

 about which patrons are invited to in- 

 quire. Mr. Huesman gives The Review 

 credit for the insjiiration for this little 

 publicity stunt, which owes its success 

 in part to an attractive lay-out and 

 api>ropriatc fanciful designs with which 

 the text is enhanced. 



tations and the adjustments which fa- 

 cilitate these exchanges will bring in- 

 creased business to tli»." department. 



TELEGRAPH RATES REDUCED. 



The announcement by the Western 

 Fnion Telegraph Co.. inc., of reduced 

 rates for night messages, effective Janu- 

 ary 1, is of interest to the retail trade 

 as a factor in develojiing the Telegraph 

 Delivery department. The niglit mes- 

 sage is a convenient and inexpensive 

 medium for the transaction of F. T. D. 

 business and the new schedule will ef- 

 fect an api)reciable saving. 



The minimum charge for 10- word 

 messages is 20 cents and the maximum 

 charge for the greatest distance is 50 

 cents. Additional words are only 1 or 

 - cents each, according to distance. A 

 night message of moderjite length can 

 be sent a great distante for from 25 to 

 'A5 cents. 



In the comparatively short time in 

 which the system of ordering flowers by 

 telegram has been in operation, the cus- 

 tom has become popular beyond expec- 



A UNIQUE NEW FLOWER SHOP. 



.\mong modern flower stores, the new 

 lidiiie of the Heepe Co., Akron, O., is an 

 artistic triimiiili. It combines rare 

 beauty of ap]iointnieiit with convenience 

 of arrangement and in its architectural 

 lines is a decided departure from ac 

 cepted ideas. It mirrors the ideals of 

 the progressive young men responsible 

 for its creation and is a s])lendid token 

 of their love for their ])rofession. 



Why should not places where flowers 

 — nature's gems — are sold lie beautiful? 

 A glance at the accompanying illustra 

 tions will show to what extent this idea 

 jirevailed in the interior structure of the 

 ITeepe store. The principal effect, how- 

 ever, is wrought by the skillful blend 

 ing of colors, which lends an atmosphere 

 of warmth to the entire room. The 

 mural decorations are finely done scenes 

 from local gardens, executed in natural 

 tones. Show window, display cases and 

 card desks are strikingly ornate an<l 

 rock built fountains and cozy trellises 

 festooned with English ivy are cun 

 ningly set to rcdieve the commercial 

 aspect. The floor is of specially se- 

 lected tile and, in addition to the front 

 entrance, there is a side door of glass 

 opening into the main corridor of the 

 liuilding. 



Nor is practical coiiNi'nience neglect- 



