30 



The Florists^ Review 



FSBBDABT 20, 1919. 



SMIL SCHLOSS, 



Pnc and Tnaa. 



MILTON SBLINKA, 



Secretary 



THE RIBBON HOUSE. 



ScHLOss Bros., Ribbons, inc 



HEADQUARTERS 



FOR FLORISTS* RIBBONS. CHIFFONS AND NOVELTIES 



31 and 33 East 28th Street, 



EW YORK 



SAM SELIGMANy Western Representative 



Mention The R«t1cw when yon write. 



NASHVII^LE, TENN. 



St. Valentine's Day. 



St. Valentine's day is a big day for 

 the florist. It has been coming for 

 some time, but it is not "coming" any 

 longer; it has arrived. If you do not 

 believe it, a look into the iceboxes of 

 the Nashville florists the day after 

 would have convinced you. All told the 

 same story, that St. Valentine's day 

 was almost a second Christmas. We 

 were in three of the stores February 

 14 and we doubt if the sales force even 

 had time to notice that we were there. 

 Everyone was on the jump all the time. 

 By night everything was sold out clean. 

 The surprise of it all was how wide a 

 range of flowers and plants sold. Cut 

 flowers of all kinds went well, though 

 of course the preference would have 

 been for violets or sweet peas, had it 

 been possible to secure them. Daffodils 

 and other spring flowers proved popular 

 as well, but when a customer could not 

 get what he wanted, he took what he 

 could get and was satisfied. 



There was a nice line of novelty bas- 

 kets shown, as well as the old standard 

 baskets and made-up boxes. Many pre- 

 ferred these to anything else and as a 

 result practically none were left when 

 the day was over. The lesson seems to 

 be, have good stock and put it up artis- 

 tically. It will sell, no matter what 

 it is. 



The Market. 



The season seems to be backward. 

 Only twice before in the ten years we 

 have been keeping a record, have we 

 failed to have a good sprinkling of daf- 

 fodils and hyacinths in the open by the 

 middle of February, but this year we 

 have none. In fact, things look no far- 

 ther advanced than they did two weeks 

 ago. Snow and high winds from the 

 north have been in evidence for two 

 days. It looks as though we might have 

 the coldest weather of the winter before 

 this storm is past. Will a late Easter 

 mean a late spring this yeart At any 

 rate the ground hog must be having the 

 surprise of his life, for, according to all 

 reliable traditions, he failed to go back 

 into his winter quarters this spring. 



WHY 



show your customers 

 an old, soiled 



or 



Album 

 :ns 



when you can get a nice, fresh, clean, 

 bright, attractive new one postpaid for 

 only 



$1.00 



FIFTH EDITION JUST OFF THE PRESS 



FLORISTS' PUBUSHING CO. 



508 S. Dearborn St., Caxton Bldg., CHICAGO. ILL. 



Publishers ef 



Tlie Florists' Review 

 The Album of Desiins 



SaVS 



/ 



THE ALL-YEAR-ROUND 

 Flower and Plant Box 



Made of Heavy Galvanized Steel 

 SELF-WATERING-SUB-IRRIGATING 



waters the grrowiriK plants from the bottom, mak- 

 ing longer roots and better plants, leaving top soil 

 mealy and loose. No surface watering. 



For Windowe — Porcbee— Sun Parlors 



« SALES BOOSTER-* TRADE WINNER-AN EASY SELLER 



Leak-proof and Rust-proof. Best made, most 

 effective, durable and artistic Flower Box on the 



_ , . . , ™ ,„,- market. GOOD MARGIN of PROFIT to Dealers. 



Patented Jan. 23, 1917. write Dept. X for catalogue and prices. 



SAVO MANUFACTURING CO., 39s.Lasmiiest^ Chicago 



Mention The BeTlew when jon write. 



We have not seen a single good hya- 

 cinth this season. In fact, there are 

 practically no hyacinths of any kind on 



the market thus far. Even daffodils 

 have been scarcer than usual. 



Carnations are exceptionally fine and 



