^• 



Febbuabz 20, 1919. 



The Rorists' Review 



49 



The florists whose cards appear on the paces carryinc this head, are prepared to fill orders 

 . — .„ from other florists forlocal delivery on the usual basis. 



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F.T.D. INFORMATION 



^^As ye sow, so shall ye reap'' 



We have sent out of our establishment from Oct. 10 to Nov. 10, inclusive, 207 telegraphic orders 



amounting to $1,722.00 



We have received from Oct. 10 to Nov. 10, inclusive, 162 telegraphic orders amounting to 1,013.75 



Total F. T. D. business for one month $2,735.75 



We have sent out from Nov. 11 to Dec. 11, inclusive, 298 telegraphic orders amounting to $1,432.00 



We have received from Nov. 11 to Dec. 11, inclusive, 167 telegraphic orders amounting to 1,120.00 



Total F. T. D. business for second month $2,552.00 



We have sent out from Dec. 11 to Jan. 11, inclusive, 423 telegraphic orders amounting to $2,717.25 



We have received from Dec. 11 to Jan. 11, inclusive, 276 telegraphic orders amounting to 2,080.50 



Total F. T. D. business for third month $4,797.75 



Total F. T. D. Business October to November inclusive, one month $ 2,735.75 



Total F. T. D. Business November to December inclusive, one month. . . 2,552.00 

 Total F. T. D. Business December to January, inclusive, one month .... 4,797.75 



« - 



Total F. T. D. Business for three months $10,085.50 



Does it pay to join the F. T. D .? 



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124 Tremont Street 

 BOSTON 



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Winnipeg, Man., Can. 



THE **KING" FLORIST 



270 Hargrave St. 



Member 

 F. T. D. Abs'd 



CANADA'S FLORIST 



8-10 W. 



Adelaide 



Street 



Toronto 



Member Florists' Teleg;raph Delivery Association 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



Change in Schedule. 



Tu the notes furnished by our promo- 

 tion bureau last week was the schedule 

 covering the national magazine adver- 

 tising planned for the spring publicity. 

 In that schedule a page and a half -page 

 were apportioned to the Saturday Even- 

 ing Post. It is disappointing to have 

 to change our plans in respect to this 

 publication. The proprietors of this 

 magazine decline to accept advertising 

 necessitating such large blocks of space 

 until their mechanical conditions are 

 such as to enable them to take care of 

 more than pre-contracted space. There 

 is a limit to everything, even the 



mechanical possibilities for turning out 

 popular magazines. 



In the emergency created our commit- 

 tees have arranged to use two other 

 magazines which more than fill the cir- 

 culation gap. 



But there is a lesson to come from 

 the turn-down, one for the trade rather 

 than our executive forces. 



None of us realize the immense 

 amount of foresight and preparedness 

 which the modern magazine of large cir- 

 culation must bring to bear on the pub- 

 lication of each number. The proprie- 

 tors must know weeks, perhaps months, 

 ahead exactly what an edition is to de- 

 mand in the way of pages and mechan- 

 ical preparation is made accordingly. It 



London, Ont., Can. 



J. GAMMAGE & SONS, Ltd. 



"The House of Flowers" 



All Orders Carefully Executed 



Members Florists' Telegraph Delivery Ass'n. 



Largest 

 Retailers 

 in 

 Canada 



Cor. St. Catherine and Guy Streets 



9 St. John St.. QUEBEC. CAM. Tiyr . i 



Member Florists' Tel. Delivery iVlUllLI Cdl 



HALL & 



Montreal, Que., robinson 



825 St. Catherine St., W 



MONTREAL'S 

 FLORISTS 



i£g BRITISH COLUMBIA ORDERS 



BROWN BROS. Sc CO., LIMITED 

 Vancoaver, B. C. 



Hembero Florists' Telegraph Delivery Assoclatloa, 



VANCOUVER, VICTORIA. 



B. C. B. C. 



A. J. WOODWARD 



"BON VOYAGE" ORDERS my specialty 



SCRIM'S, FLORIST 



OTTAWA, CANADA 



