90 



The Florists^ Review 



Febkuary 20, 1919, 



MILWAUKEE. 



The Market. 



St. Valentine's day business was ex- 

 cellent. There was a marked shortage 

 in roses, especially Columbia and Rus- 

 sell. The entire cut of roses has been 

 less than usual, with only a limited 

 amount of stock to choose from. In fact, 

 there was no choice, as customers were 

 glad to get anything they could in this 

 stock. Carnations were plentiful up to 

 St. Valentine 's day, but cleaned out well 

 at that time. Both violets and sweet 

 peas were tremendously scarce. Prices 

 were high, but the entire crops were 

 taken up. There was a good supply of 

 extra fine cattleyas on the market, which 

 sold readily. All sorts of bulbous 

 stock are scarce and everything that 

 comes into the market is taken up im- 

 mediately. Funeral work was excep- 

 tionally heavy during the .last week, 

 which helped to increase the already 

 heavy demand for stock. There is no 

 question that the community advertis- 

 ing was responsible in some degree, at 

 least, for the increased business. Taken 

 as a whole, St. Valentine's day brought 

 good results. 



Various Notes. 



The Florists' Advertising Club, which 

 has been advertising the business from 

 a community standpoint, ended its fis- 

 cal year February 1. The annual meet- 

 ing took place February 10 at the Re- 

 publican House and was preceded by a 

 banquet. The meeting was exception- 

 ally well attended and was a truly rep- 

 resentative florists' meeting. The club 

 was fortunate enough to be able to se- 

 cure Walter F. Dunlap, of Milwaukee, 

 who gave an interesting talk on adver- 

 tising. The audience was enthusiastic 

 about what had been accomplished dur- 

 ing the year and, as evidence of the 

 merit of the undertaking, voted unan- 

 imously to double the assessment for 

 the coming year. This increase in the 

 assessment goes into effect March 1. 

 It should aid materially in bringing the 

 looked-for results. H. J. S. 



A. M. Dettman & Son are about to 

 build a store and show house on Green 

 Bay avenue, the store to be 24x60 feet 

 and the show house, or greenhouse, 24x 

 7r) feet. The site selected adjoins the 

 j)resent location of this concern. It is 

 expected the new quarters will be in 

 readiness by Easter. Prospects point to 

 a large increase in the volume of busi- 

 ness of tliis firm for the coming season. 



NORTHAMPTON, MASS. 



The regular meeting of the Holyoke 

 and Northampton Florists' and Garden- 

 ers' Club was held February 11 at the 

 nurseries of E. J. Canning, at North- 

 ampton. 



James "Whiting, of the department of 

 floriculture of the Agricultural College, 

 at Amherst, Mass., gave an interesting 

 address on the subject of "Outdoor 

 Roses." 



M. Adams, of Butler & Ullman, 

 Northampton, was elected a member of 

 the club. 



A pot of Primula malaccidos King 

 Albert, exhibited by H. E. Downs, of 

 Smith College, Northampton, carried off 

 the honors at this meeting. A. H. 



SEASONABLE STOCK 



All Prices Per Hundred; 25 at Hundred Prices 



SVi-in. 3-ln. 4-iii. 



Achyranthes 9 3.00 9 5.00 $ 



Asr«ratiuna — Stella Oumey — best bln« 3.50 6.00 8.00 



Alternanth«rai — red and yellow 3.50 5.00 



Alyvsmu. — Donble white 5.00 . 8.00 



AsparasruB plnmosus 5.00 10.00 25.00 



Asparasrns Sprenaferl 5.00 10.00 25.00 



Becronias, Inminosa and Chatelaine 6.00 12.00 25.00 



Begronias, Sandenonll and Feastli 12.00 25.00 



Cannas, named red and yellow varieties 6.00 10.00 



Cannas, Kin^ Humbert — ready soon 7.50 15.00 



ColeuB, best DeddinflT sorte 2.50 5.00 



Colens, brilliancy 5.00 8.00 20.00 



Cupheae, altenUf ollna 3.50 6.50 



Cypeme, nmbrella plant 4.00 7.50 10.00 



Centanrea, sTTiimocarpa (Dnsty BCiller) 3.00 6.00 



Daisies, Mrs. Sander and BKargnerlte 3.50 7.50 12.50 



Ferns, Boston, Whltmanll and A. Foster 8.00 12.00 25.00 



Fuchsias 5.00 8.00 15.00 



Heliotrope, bine and white 5.00 7.50 12.50 



Ivy, parlor and hardy Engrllsh 5.00 8.00 12.00 



Impatlens Snltani 3.50 7.00 12.00 



Kantanas, bnsh and weeping 5.00 8.00 15.00 



Salvias, bonfire, best red 5.00 7.50 12.50 



Snapdrasrons, Nelrose and mixed 5.00 8.00 15.00 



Oeranlnms, best named bedders 5.00 8.00 12.50 



Oeranlnms, rose and Sallerol 5.00 10.00 



Moon vines, giant white 5.00 8.00 12.00 



Moon vines, ^ant bine 5.00 8.00 12.00 



Oranare and lemon 15.00 25.00 



Felar^oninms, Easter greeting 6.00 10.00 15.00 



Boss plants, named everbloomers 5.00 8.00 



Petunias, donble and fringed 6.00 10.00 



Saxlfraaras (basket plants) 3.00 6.00 10.00 



Variegrated honeysuckle 5.00 8.00 15.00 



Vlnca, variegtited, stroncr plants 5.00 8.00 15.00 



Vinca rosea (periwinkle) 3.50 6.50 10.00 



Verbenas, mammoth named 3.50 7.00. 



Holt's mammoth Sagre 5.00 8.00 15.00 



All kinds of seedlinsfs coming- on, ready about l^rch 1. Iiet us know your 

 wants. 



Cash with Order. Ho Charg-e for Packing'. Satisfaction Guaranteed. 



ARCHIAS' FLORAL CO., SEDALIA, MO. 



BLOOMING PLANTS 



Hyacinths, Daffodils, Cinerarias, Primulas, Cyclamens 



Hyacinths, assorted, 4-iDch 15c each 



Daffodils, 5-inch pans 35c and 50c each 



Cinerarias, Dwarf, fine assortment, 5-inch and 6-inch. .50c, 75c and $1.< each 



Primula Obconica, 4-inch and 5-inch 25c, 40c and 50c each 



Cyclamens, 4-inch and 6-inch 25c, 3r)c and 50c each 



Add lO' ( of invoice for packing blooming plants. 



SPRING STOCK 



100 



Aspar gus Piumosus, 8-inch $ 8 00 



Asparague Sprcngcri, :!-inch 7.0<) 



Vlnca Var., 4-inch 12.50 



1 olrus, 12 var.,2i4-inch :t.50 



Chtistmas G«m, 'ik-i* ch 5.CX) 



Cupheas, strong. 214-inch . ^i.OO 



Fuchsia*, 7 var.. J^-inch 4.00 



CANNAS 



Yellow Humbert, strong. 

 Best Bedders 



100 1000 

 . $5.00 

 . :5.00 $25.00 



Add 5% for packing small stock. 



GULLETT & SONS, 



Lincoln, Illinois 



KENTIAS 



Our stock is poted the country 

 over for its quality 



JOSEPH HEACOCK CO. 



WYNCOTE, PA. 



ji 



