16 



The Florists^ Review 



FlBBDABX 27, 10i9. 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



2f ATIONAL PUBLICITY CAMPAIGN. 



Schllng Praises Efforts. 



In a letter enclosing a check for $250, 

 ^s the yearly subscription from his retail 

 store to the national publicity fund, and 

 another for $50, from his seed depart- 

 ment. Max Schling, the well-known New 

 York retail florist, remarks as follows: 



"I am very glad to say that the advertising 

 •ot our organization begins to be felt. People are 

 constantly talking about It and I hope that the 

 longer we keep up our efforts the more we a]{all 

 merit the support of such florists, growers and 

 others engaged In associated lines, as have 

 not already Joined us in our work, so that we • 

 can not only increase our advertising, but also 

 force more and more the attention of the pub- 

 lic to the fact that flowers can be used for any 

 and every occasion; that their minds should turn 

 to ourselves and our flowers in every case where 

 courtesy to others is to be extended; and that 

 whenever they want to express sentiment, It 

 «hould be with flowers, and their gifts, also, 

 should be floral." 



Mr. Schling 's views are shared by 

 hundreds of other florists throughout the 

 ■country. Were evidence of this needed, 

 it could not be better presented than in 

 the large demand lately experienced by 

 •our promotion bureau for the various 

 items in its list of direct service aids, 

 auch as signs, stickers, "movie" slides 

 and electrotypes for use in newspaper 

 advertisements and other forms of ad- 

 vertising. In the last four weeks there 

 have been dispatched over 300 packages 

 of this material. 



Slogan Hits the Spot. 



Our slogan, "Say It with Flowers," 

 is declared to be the best ever devised, 

 eliminating, as it does, anything ap- 

 proaching a direction and embodying 

 pure and simple suggestion. The promo- 

 tion bureau notices a general increase 

 on the part of the trade in the use of 

 this slogan, but there are still great 

 numbers of florists who do not seem to 

 realize the value it is to them in their 

 local publicity. It should appear on all 

 stationery, packages, shipping tags, de- 

 livery cars and in all local advertise- 

 ments. The original slogan design 

 should be adhered to, the one the public 

 is accustomed to see in the magazines. 

 Line slogans in various sizes are sup- 

 plied by the promotion bureau and cost 

 but little. Every florist who uses printed 

 matter of any kind should provide him- 

 self with one or more to cover his needs. 



As already announced, the campaign 

 fund this year is to be $100,000. A 

 large portion of this is already sub- 

 scribed and the year is yet young. The 

 great majority of those who subscribed 

 last year are subscribers again this year, 

 many of them increasing their subscrip- 

 tions. The campaign was more or less 

 experimental last year, but the success 

 attained has enthused the supporters of 

 our movement to such an extent that 

 they now consider their subscriptions 

 as most profitable investments — and so 

 they are. 



A Few Procrastinate. 



There are many florists who have not 

 yet contributed to the fund. The rea- 

 son, no doubt, is that they wanted to 

 see how the first efforts panned out. 

 They need have no misgivings as to the 

 .efficacy of the work. The returns for 



the moiiey expended have been remark- 

 ably profitable. By means of our pub- 

 licity, the florists' trade was carried 

 safely through a period dark with anx- 

 iety and unrest. The good influence ex- 

 erted remains with us and will remain as 

 long as it is nurtured and kept vigorous- 

 ly at work. Times are improving and re- 

 spouse to our public overtures should be 

 proportionately greater. But we must 

 have the wherewithal to make these 

 overtures. You can help us, Mr. Non- 

 subscriber, with your subscription; and 

 please do not forget that in helping our 

 project you are helping yourself most 

 of all, as our promotion bureau is but 

 the clearing house for your own effort, 

 which you owe it to yourself to make. 



Additional Subscriptions. 



The following subscriptions have been 

 received since last report, the sums be- 

 ing payable annually for four years un- 

 less otherwise stated: 



William H. Fox, Parker Ford, Pa $ 26.00 



M. B. Gregory, Miles City, Mont 8.00 



A. Donart, Coeur d'Alene, Idaho 6.00 



Queen City Greenhouses, Rochester, 



Minn 10.00 



Davis & Klshler, Ypsilanti, Mich 6.00 



Richard Lietz, Milwaukee 5.00 



S. A. Baker, RutUnd, Vt 6.00 



Frank Finger, Bayside, L. 1 3.00 



J. T. Butterworth, Framingham, Mass. 10.00 



Carl Von Hein, Northampton, Pa 5.00 



Miller Floral Co., Farmlngton, Utah... 25.00 



Peter Pearson, Chicago 5.00 



Wm. Geenen, Klmberly, Wis 10.00 



Aug. Hartmann, Kirkwood, Mo 6.00 



Marshall Floral Co., Marshall, Mo 6.00 



W. Frank & Sons, Portland, Ind 10.00 



J. L. Johnson, De Kalb, 111 6.00 



John W. H. Grupe, Schenectady, N. Y. 5.00 



W. D. Milford, Milford, Mass 5.00 



McFarlands, Akron, 10.00 



Nordwall, Fort Dodge, la 10.00 



Sam Schelnuk, Baton Rouge, La 5.00 



Chicago Florists' Club, Chicago 500.00 



C. T. Guenther, Hamburg, N. Y 10.00 



Robert Scott & Son, Inc., Sharon Hill, 



Pa 25.00 



Herbert & Fleishauer, McMinnville, 



Ore 6.00 



A. Harvey & Sons, Brandywine Sum- 

 mit, Pa 40.00 



C. Warburton & Sons, Fall River, Mass. 25.00 

 Walter Armacost & Co., Los Angeles, 



Cal 25.00 



John Gipner, Niles, Mich 5.00 



Alfred Forder, Cincinnati 5.00 



Morgan Floral Co., Fort Morgan, Colo. . 5.00 



Frank A. Volz, Cincinnati 5.00 



Gardeners' and Florists' Club of Boston, 



Mass 50.00 



Total $ 876.00 



Previously reported 29,030.50 



Grand total $29,906.50 



John Young, Sec'y. 

 February 24, 1919. 



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SEASONABLE 

 s^ SUGGESTIONS 



DUTCH BULBS FOR EASTEB. 



Every year about two months before 

 Easter a number of inquiries come from 

 small growers asking how soon they 

 should start their tulips, hyacinths or 

 daffodils for Easter. With the great 

 floral festival coming unusually late, 

 little forcing will be needed for any of 

 the trio of bulbs named. Keep them in 

 a cold cellar, or, if buried outdoors, leave 

 them alone for a month longer. Usually 

 three weeks in a cool greenhouse is am- 

 ple time to flower these bulbs; indeed, 

 if we chance to get a warm April, half 

 that time may suffice, but do not on any 

 account think of housing any of the 

 Dutch bulbs intended for Easter for 

 some time yet. 



AZALEAS FOB EASTEB. 



The supply of azaleas will be small for 

 the coming Easter and, unless all signs 

 fail, will grow beautifully less in suc- 

 ceeding years. It is true that a good 

 many Belgian plants will come over this 

 spring before the bars go down, but they 

 will not fill the demands of the Amer- 

 ican trade for long. So far home-grown 

 stock has grown well but flowered most 

 disappointingly. Those who are fortu- 

 nate enough to have some azaleas and 

 want them for Easter flowering, need 

 not subject them to much forcing. If 

 housed now and given a night tempera- 

 ture of 50 degrees they will come along 

 in ample time. 



LILIES FOB EASTEB. 



There will be a tremendous falling 

 off in the number of lilies offered for 

 the Easter trade this year and prac- 



tically all the plants will be of the cold 

 storage brand. For this reason prices 

 will unquestionably be high and anyone 

 owning a batch of lilies will find them 

 good property. The trouble with many 

 cold storage lilies is that they are ex- 

 tremely dwarf and in order to help draw 

 up the stems it is a good plan to shade 

 the glass after the buds show; shade 

 and a brisk, moist heat will help to give 

 them the necessary length. Lent will 

 soon be here and that is a reminder that 

 all buds should show sufficiently so that 

 they can be counted at that time. A 

 minimum of 60 degrees will easily bring 

 them in forty days after the buds show 

 and cold storage plants come along 

 more rapidly than those from fresh 

 bulbs. 



TUBEBOUS-BOOTED BEGONIAS. 



Tuberous-rooted begonias are spe- 

 cially useful in early summer and sell 

 well for Memorial day. Start a batch 

 of tubers now in flats of clear sand, 

 which can be stood on a warm bench. 

 Water moderately until the growth starts 

 and pot off before the roots become en- 

 tangled. Use a light but moderately 

 rich soil. One-third leaf-mold, not too 

 much decayed, one-third fibrous loam 

 and the remaining third old cow manure, 

 sharp sand and fine charcoal, makes an 

 excellent mixture, but, of course, nice 

 begonias may be grown in an every-day 

 potting medium. Tuberous begonias 

 need a little shade from strong sunshine 

 to prevent the leaves from burning. As 

 the all-powerful Federal Horticultural 

 Board decrees that begonia tubers are 

 dangerous and liable to bring in some 

 new bug or disease sometime in the 



