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The Florists^ Review 



FSBBDABX 27. 1919. 





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Pacific Coast Department 



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LOS ANGELES. 



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The Market. 



It was the general opinion among the 

 retailers that there never has been such 

 a big business locally on St. Valentine's 

 day as this year. Not only violets, 

 orchids and small flowers generally sold, 

 but everything in the way of cut flowers, 

 heart-shaped boxes and even plants 

 cleaned up. Wholesalers also shared the 

 benefits, though in some cases stock was 

 not in first-class shape for long-distance 

 shipping. Boses were not so plentiful 

 as could have been wished, but the qual- 

 ity of the stock was fine. Indoor carna- 

 tions are good but scarce, while the qual- 

 ity of the field-grown stock leaves much 

 to be desired. There is a variety of 

 small flowers and shrubbery that the re- 

 tailers take advantage of to make up 

 pretty little spring baskets, which sell 

 well and are exceedingly attractive. 

 There is a great variety of shrub and 

 fruit blossoms and green foliage, which 

 helped out with the scarcity of northern 

 collected greens. Some excellent gla- 

 dioli for the season are seen, but only 

 in small numbers. Callas are being 

 shipped out in quantity, but the local 

 demand is poor, though better than 

 usual, owing to the lack of Easter lilies. 

 Hyacinths, daffodils and a few early 

 tuilips are in, but are not up to standard 

 for this season. Freesias are still plen- 

 tiful and good. Plants are scarce, with 

 the elxception of cyclamens and a few 

 primulas. Greens are on the short side. 



Various Notes. 



Ray H. Daschbach, coast representa- 

 tive of the A. L. Randall Co., Chicago, 

 has decided to make his home in south- 

 ern California and has had his furniture 

 and belongings sent out. He is planning 

 to locate in one of the nearby beach 

 towns, from which he will work the 

 whole of the Pacific coast. He reports 

 big business all down the line. 



F. C. MacNab, manager of the Ari- 

 zona Seed & Floral Co., Phoenix, Ariz., 

 has been in town this week hastening 

 the delivery of a second big batch of 

 catalogues. Mr. MacNab says that 

 they have received double the number 

 of requests for their catalogues this sea- 

 son that they ever had before, besides 

 doing a wonderful business. It is a 

 policy of this house never to allow an 

 order to remain overnight if it is possi- 

 ble to get it out. This quick service 

 has had much to do with the success of 

 the company. 



S. Murata & Co. report a shortage of 

 carnation stock fit to ship over the long 

 distance routes, owing to the softening 

 of the flowers by rain. A fine shipping 

 business is reported, however. 



F. R. Hills and Mrs. Hills have re- 

 turned from a trip to the neighborhood 

 of Arrowhead Springs, where they sp«ait 

 an enjoyable outing. Mr. Houghton and 

 Mrs. Houghton were also of the party. 

 Mr. Hills says this has been his banner 

 season so far. 



Miss Alice Hosp, formerly of Bakers- 

 field, but more recently of Riverside, 

 was recently married. 



Wright's Flower Shop reports a 

 great St. Valentine's day business. 



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Fred Westrom, of the force here, re- 

 marked that it was "like another 

 Christmas." T. Wright says he has 

 several thousand cold storage Easter 

 lilies that look as if they would come in 

 good time for the festival. 



Fred Sperry, manager of the L. A. 

 Floral Co., reports a big demand from 

 neighboring small towns, especially 

 those that can be reached in less than 

 a day's journey from Los Angeles. He 

 has been driving through a good deal of 

 the local territory and says everyone is 

 busy and hopeful. 



Gilbert Prechtel has been experiment- 

 ing with freesias for several years past 

 and some of his seedlings and selections 

 are most attractive. He has worked up 

 a large stock of a new pink that is dis- 

 tinct and is also working on a double 

 sport that appeared two years ago. The 

 flower has the same outer petalage as 

 Purity and inside a number of curled 

 petals like the center of a carnation. 

 Mr, Prechtel has these and many others 

 growing in his nursery at Montebello. 



J. Dieterich has invaded the Chicago 

 market with his heather, shipping to the 

 E. C. Amling Co. This concern reports 

 its arrival in good condition and has sent 

 repeat orders. A quantity of this use- 

 ful decorative has been shipped also 

 from Montebello to San Francisco. 



J. Roller! had the decorations for the 

 Athletic Club St. Valentine's day ban- 

 quet, which were distinctive and a great 

 artistic success. Palms and fronds of 

 Woodwardia radicans, interspersed with 

 peach blossoms, made a charming dis- 

 play in the rooms, while the tables were 

 all decorated with choice flowers. In the 

 store Mr. Rolleri used double red blos- 

 soms with fine effect and altogether the 

 St. Valentine's day business was won- 

 derfully good. 



C. L. Washburn, of Chicago, arrived 

 in Los Angeles this week. 



The store of Wolf skills' & Morris 

 Goldenson is being entirely remodeled 

 and redecorated. The plans call for a 

 good deal of rockwork and judging by 



present appearances the result will be 

 most attractive. 



George Stewart is building a now 

 greenhouse and lath house near his home 

 on Sixty-third street and will go into 

 the growing end of the business. 



C. Gutting, of the Superior Nursery, 

 has been under the weather owing to a 

 severe cold he acquired on a huntinj; 

 trip, but he is improving and around 

 again. 



F. Borden says that the St. Valen- 

 tine's day business of the Eedondo 

 Floral Co. was the best in the history 

 of the firm. 



A. A. Hunt has resigned his position 

 as superintendent of Arthur Letts' 

 Botanical Gardens, at Hollywood, and 

 will remove soon to Niles, where he will 

 take charge of the landscape depart- 

 ment of the California Nursery Co. 

 George Roeding, of the Fancher Creek 

 Nurseries and other large interests, 

 now controls this nursery and negotia- 

 tions have been persontd between Mr. 

 Roeding and Mr. Hunt. While his 

 many friends will be sorry to lose Mr. 

 Hunt and he doubtless will find it more 

 or less of a wrench to get away from his 

 interesting work here, everybody, in- 

 cluding Mr. Letts, feels that in the 

 larger scope of the new position he will 

 have a better opportunity and all wish 

 him the best of success. 



E. Day, for several years foreman at 

 Hills' Nursery, leaves for hia-old home 

 at Columbus, O., this weefc, having re- 

 signed his position here. [jMr. Day in- 

 tends to take a complete rest for a 

 time. H. B. Richards. 



SAN rilANOISCO. 



The Market. 



There is little change in the local 

 situation since the last report as far as 

 supply and demand are concerned, except 

 that daffodils are not so plentiful, which 

 makes it easier for other varieties of 

 flowers to clean up. The warm rain 

 brought on a flood of early daffodils 



CTOCK of all kinds is com- 

 ing in fine shape now 

 and we are especially strong 

 on Daffodils and Violets. 



L. A. FLORAL CO. 



FRED SPERRY, Manager 



236 E. Fourth St., LOS ANGELES, CAL. 



Long Distance Phone, Pico 518 



Mention The Review when you write. 



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