Mabcu 6, 1919 



The Florists' Review 



19 



eial report, the secretary read the report 

 of the certified accountants, Edwards & 

 Bouton. 



It was after the reading of the re- 

 ports that the directors showed the real 

 enthusiasm, and one after another added 

 sums to their 1919 subscriptions, until 

 the amount previously mentioned was 

 reached. 



FMllp Breitmeyer's Views. 



Philip Breitmeyer, of Detroit, in a 

 hearty endorsement of the campaign, 

 said: 



"I feel that our slogan is the most 

 wonderful thing that has ever been in- 

 troduced, in the florists' business or any 

 other business. To 'Say It with Flow- 

 ers' is just exactly what everybody 

 wants to do. The florists' business has 

 been increased, as you know, since this 

 slogan has been adopted, fully twenty- 

 five per cent. The business had been in a 

 state of quiescence, had not been doing 

 anything in the way of its advancement 

 for the last fifty years. It seems to me 

 strange that just at this time, when the 

 people need awakening, this should come 

 to us and should prove such a tremen- 

 dous success. I, for one, am grateful 

 that this suggestion has been made to 

 us and its good effects are going to con- 

 tinue, I know, and will mean prosperity 

 which we older florists never dreamed 

 of. I class myself as one of the older 

 florists because I have been in the trade 

 some forty years. The last two years 

 have held, because of this slogan, more 

 business for the florists than I ever 

 dreamed was possible. I hope every flo- 

 rist in the country, not simply those who 

 are here, shares in the sentiment of 

 gratitude that I have given expression 

 to and will contribute to the cause in 

 which, in my opinion, it is a privilege 

 to help; not only because of the adver- 

 tising, but because of the privilege of 

 tying up with and working with it to 

 make this business of ours ten times 

 what it has been in the past." 



Additional Subscriptions. 



The following subscriptions have been 

 received and are in addition to those 

 previously announced and are annually 

 for four years unless otherwise stated: 



Emll Glauber, Denver, Colo. (2nd Bubn.)..$ 45.00 



LofKus Co. , West Chester, Pa 20.00 



Stulbs Nursery Co.. Augusta, Ga. (1 yr.). 10.00 

 W. H. Kuebler, 28 WlUougUby Ave., 



Brooklyn, N. Y. (1 yr.) 1500 



O. C. Swltier, Frankfort, Ind 5.00 



Bobert Miller, Farmlngton, Utah (2nd 



subn.) 25.00 



Blmer J. Weaver, Ronks, Pa. (2nd subn.) 30.00 

 Chicago Carnation Co., Chicago, 111. (1 



yr.) 100.00 



Additional subscriptions made at the 

 meeting of the board of directors of the 

 8. A. F. at Detroit, Michc^ January 31 

 and February 1, 1919, follow. These 

 subscriptions, in many cases, doubled 

 the amounts already subscribed for 1919, 

 while others added the amounts desig- 

 nated to their previous subscriptions: 



0. B. Critchell, Cincinnati, $ 100.00 



Joseph H. Hill Co., Richmond, Ind 50.00 



Joseph A. Manda, West Orange, N. J.. 50.00 



C. H. Totty, Madison, N. J 100.00 



Henry Penn, Boston, Mass 100.00 



Hess & Swoboda, Omaha, Neb 100.00 



Schiller's, Chicago. Ill 100.00 



Chas. J. Graham. Cleveland. 50.00 



Zech & Mann, Chicago. lU 50.00 



Philip Breitmeyer, Detroit, Mich...... 500.00 



Chas. 8. Strout, Btddeford, Me 15.00 



BenJ. Hammond, Beacon, N. Y 50.00 



Alban A. Harvey & Sons, Brandywlne 



Summit. Pa 40.00 



Philip F, Kessler, New York 60.00 



W. R. Nicbolsin, Framiugham, Mass.. 25.00 



George B. Arnold, Wobum, Mass 25.00 



B. AIUb Peince, Waltham, Mass 25.00 



W. 3. Palmer, Buffalo. N. Y $ 



J. Fred Ammann, E<dwardsville, 111... 



B. A. Fetters, Detroit. Mich 



8. 8. Pennock Co.. PhiladHpUia, Pa 



C. C. Pollworth, Milwaukee. Wis 



J. F. Sullivan, Detroit, Mich 



August Hummert, St. Louis, Mo 



Bertermann Broc. Co., Indianapolis, 



Ii>4. 



100.00 

 100.00 

 75.00 

 150.00 

 6000 

 50.00 

 26.00 



60.00 



B. C. Kerr, Houston Tex $ 35.00 



Total I 2,316.00 



Previously reported v 29,906.50 



Grand total $32,221.50 



John Young, Sec'y. 

 March 1, 1919. 



.^^i 



Waterbnry, Oonn.— A, S. Lee is open- 

 ing a flower shop. 



Bridgeport, Conn. — James E. Beach 

 has observed that funeral work has kept 

 all hands much alive of late. A record 

 of sixteen door sprays for one day 

 recently was made. 



New Britain, Conn. — The Volz Floral 

 Co. is planning to rebuild part of its 

 range, following spring business, which 

 is expected to keep pace with the 

 present busy condition. 



New Haven, Conn. — George Munro 

 took advantage of the opportunity to 

 obtain the Beuter plant at Westerly, 

 thus enabling him to expand his retail 

 connection and wholesale the surplus. 



Suffleld, Conn. — Fire, supposed to have 

 originated in a defective flue, damaged 

 the greenhouses and boiler room at the 

 range of Earl S. Spaulding to an extent 

 estimated at $4,000. The loss is partly 

 covered by insurance. 



New Haven, Conn. — J. J. Sokol in- 

 tends giving his range of glass a 

 thorough overhauling during the sum- 

 mer, possibly adding a house for bed- 

 ding stock, suggested by the present 

 shortage. 



Hartford, Conn. — Fire which origi- 

 nated in the boiler room of the range 

 of Andrew W. Welch did considerable 

 damage January 14. 



Waterbury, Conn.— Saxe & Floto are 

 among the number who are interested in 

 the labor market, which, if favorable, 

 will enable them to make many improve- 

 ments that have been long deferred. 

 Both business and stock are in excellent 

 shape. 



Waterbury, Conn.— Alex. Dallas & Son 

 were forced to close down part of their 

 extensive range of glass owing to the 

 fuel restrictions and feel the effect in 

 having to buy for present requirements. 

 In consequence, the demand has seemed 

 above normal, but given time, they will 

 soon be in the race again with their 

 usual high-grade stock. 



New Haven, Conn. — Smith T. Bradley 

 expresses the opinion that The Eeview, 

 in exposing the methods in the sale of 

 "Ironite," is doing excellent work and 

 adds that there has, to his knowledge, 

 been quite a little going on of late to 

 the injury of the smaller growers, who 

 "bite" freely when shown a testi- 

 monial purporting to come from a group 

 of large growers. 



BUCKEYE BULL'S-EYES 



KTt i tTTt i TTTtifrrT i TTTtrrtitTTtirKffn^iri^ ^^^ 



A FLOBAL DEPABTMENT. 



The establishment of a section de- 

 voted to flowers, in charge of a special 

 editor, by Ohio's great newspaper, the 

 Cleveland Plain Dealer, is an event of 

 far-reaching importance to florists. 

 Perhaps it is the first time in the his- 

 tory of newspaperdom that a powerful 

 journal has got back of a commercial 

 enterprise and florists may justly feel 

 proud of the signal favor shown their 

 profession. 



This new feature of the Plain Dealer 

 will be inaugurated in the Sunday issue 

 of March 16 and will be conducted by 

 Mrs. Ella Grant Wilson, who needs no 

 introduction to the trade. It will oc- 

 cupy a quarter-page in every Sunday 

 edition and, besides matter of interest to 

 flower lovers in general, it will carry the 

 local cooperative publicity, of the type 

 that its editor has made justly famous. 

 Mrs. Wilson will receive a nominal sal- 

 ary from the Plain Dealer, the greater 

 part of her remuneration coming from 

 the Florists' Club, which this year is 

 planning to spend $2,500 in printers ' ink. 



Concerted effort upon the part of 

 Cleveland florists alone has secured this 

 inestimable advantage and it is to be 



hoped that the time will come when 

 every newspaper of the land will suffi- 

 ciently recognize the growing import- 

 ance of flowers in the everyday life of 

 the public to devote to them a special 

 department. Possessing sentiment, 

 above all other commodities, flowers are 

 entitled to this special consideration. 

 Sixth City florists have blazed the 

 way for their contemporaries, who may 

 also succeed in gaining publicity for 

 their product by the practice of a gener- 

 ous and unselfish cooperation for the 

 common good. A fuller commercial de- 

 velopment is the great desideratum and 

 it can best be attained by whole-heart- 

 edly pulling together. Mac. 



THE FBIEDLEY COMPANT. 



The late Elbert Hubbard was fond 

 of driving home the dictum that ' ' every 

 institution is the lengthened shadow of 

 a man." It is true and the writer was 

 impressed by the peculiar force of the 

 observation while visiting the green- 

 houses of the Friedley Co., in East 

 Cleveland, O., formerly operated by 

 James Eadie. 



The Friedley Co. is an important 

 factor in the supply of the local market. 



