The Florists^ Review 



Mabch 6. 1919 



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Pacific Coast Department 



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Loomis, Cal. — Owing to many con- 

 tracts for carnation cuttings taken 

 from the field, to be delivered January, 

 1920, W, H. Hawkins, proprietor of the 

 Loomis Carnation Co., has decided to 

 build another large propagating house. 



Berkeley, Cal. — W. F. Norton has an 

 unusual distinction: Where most flor- 

 ists have suffered only one attack of the 

 "flu" this season, he has had two at- 

 tacks and has been able to give only a 

 small part of his time to the business 

 for several weeks. He is pleased to 

 think that he now has fully recovered. 



FBISCO FLORISTS AWAEE. 



Aware of the value of getting the 

 idea of the F. T. D. before the public, 

 the florists of San Francisco succeeded 

 in getting the following article printed 

 in the San Francisco Bulletin as part of 

 their campaign of education along these 

 lines: 



" 'Say It with Flowers' — a slogan 

 adopted by the Florists' Telegraph De- 

 livery Association, with members in 

 the principal cities of the United States 

 — has a significance that is not fully 

 understood by the majority of people. 

 A person hearing of the service for the 

 first time usually asks: 'How can 

 flowers be sent by telegraph?' 



"Desiring to send flowers to a frienl 

 or relative in some distant city, one 

 places his order with a local member of 

 the association. The order is tel- 

 egraphed to a member of the organi- 

 zation in the town the delivery desired 

 is to be made. "Within about one hour 

 from the receipt of the telegram the 

 flowers ordered will be delivered to the 

 desired address. 



"Members of the organization are 

 under bond to give the best of atten- 

 tion to the order and also to see that 

 the order is delivered promptly. 



"The slogan phrase has an additional 

 meaning. The fragrance, the warmth 

 and beauty of fresh blossoms and green 

 can express, in a way that words can- 

 not, the thought and feeling that the 

 sender desires to convey. 



"San Francisco members are Mac- 

 Eorie & McLaren, Mrs, R. E. Darbee, 

 Julius Eppstein, B. M. Joseph, Pelicano, 

 Rossi & Co., and the Art Floral Co." 



PACIFIC COAST POINSETTIAS. 



Since the poinsettia is a native of 

 warm regions in Mexico and Central 

 America, the conditions which the skill- 

 ful grower can provide for it in the 

 mild climate of the California seacoast 

 ought to be highly satisfactory to it. 

 It ought to feel really at home in a 

 California greenhouse and be healthy 

 and happy there. The tropical or semi- 

 tropical characteristics of the plant's 

 original abode can be more closely imi- 

 tated in California, perhaps, than in 

 most other parts of the north temperate 

 zone. The protection of a greenhouse, 

 combined with the continuous but gentle 

 ventilation that is possible in the kindly 

 California air, is the best attainable sub- 

 stitute for the plant's natural environ- 

 ment. 



But even the highly praised California 

 climate needs close watching and so 



Two Thousand Pots of Poinsettla» all Alike as Peas in a Pod. 



does the poinsettia itself. If the poin- 

 settia is neglected, it is liable to re- 

 taliate suddenly, without giving the 

 grower what might be considered fair 

 warning. It quickly drops its leaves 

 and looks sullen and disreputable. If 

 the grower turns his back to it too long, 

 it is prone to misbehave, and when he 

 faces it again the damage has been done 

 and is irremediable. 



It is evident that the poinsettias 

 shown in the illustration had no oppor- 

 tunity for such misconduct. They were 

 grown by the Hayashi brothers, of Oak- 

 land, Cal., who formerly were known in 

 the trade as H. Hayashi & Co., but have 

 recently changed the name of their 

 establishment to Hayashi Bros.' Nur- 

 sery. 



This house of poinsettias contained 

 2,000 single-stem plants, grown for last 

 Christmas. Two other houses in the 



range were filled with poinsettias for 

 the same occasion. Not all of the com- 

 pany's poinsettias, of course, are grown 

 as single specimens in pots, but the stock 

 is treated in different ways to suit all 

 phases of the demand. A considerable 

 proportion of the plants are made up 

 in pans, shallow boxes and other such 

 receptacles. The Hayashi brothers make 

 a specialty of producing various species 

 of plants, such as poinsettias, cycla- 

 mens, Easter lilies, ferns and rambler 

 roses, for the wholesale holiday market. 



LOS ANGELES. 



Tlie Market. 



The present can only be classed as a 

 fairly good week, many of the principal 

 retailers saying that business is dull. 

 After the rush of the last few weeks, a 

 quiet day or two seem worse, of course. 



OTOCK of all kinds is com- 



ing in fine shape now 



and we are especially strong 



on Daffodils and Violets. 



L. A. FLORAL CO. 



■^ FRED SPERRY, Manager 



236 E. Fourth St., LOS ANGELES, CAL. 



Long Distance Phone, Pico 518 



Mention The Review when you write. 



