70 



The Fforists* Review . 



Il^ABCH 18, 1919. 



WATERBUBY, OONX. 



On Betail Advertising. 



Display advertising in newspapers is 

 a paying proposition for the retail flo- 

 rist, according to Eyan & Powers, of 

 Waterbury, who are pleased with the 

 result of their publicity campaign. The 

 firm gives The Review credit for many 

 good ideas for advertisements. 



' All the firm's advertisements carry 

 the slogan, "Say It with Flowers," 

 some of them featuring it. For St. Val- 

 entine 's day the advertisements con- 

 tained a heart-shaped picture and called 

 attention to the fact that flowers make 

 ideal valentines. Prices were quoted. 

 Other advertisements asked the ques- 

 tion: "Whose birthday is in Febru- 

 ary!" This was followed by the slogan 

 suggestion. 



One of the March advertisements con- 

 tained this: 



"Mother — the dearest girl in the world — how 

 long since you remembered her with a few 

 flowers 7 



"Boys, let every day be Mother's day. Take 

 home a few bright spring flowers or a blooming 

 plant. To her they will recall. In their fragrance, 

 the tender year of youth, when you plucked your 

 first flower and brought it to her." 



' ' Our Valentine day business this year 

 doubled last year's," writes the con- 

 cern. "Business has been much better 

 throughout the winter than last year. 



* * There has been a scarcity of bulbous 

 stock here this year, also of Boston 

 ferns. At the present time roses are 

 ranging from $2 to $4 per dozen and 

 carnations sell at $1.50 per dozen." 



Various Notes. 



Eecent visitors were Edward Welch, 

 of Welch Bros. Co., Boston, and Mr. 

 Cullom, of H. Bayersdorfer & Co., Phila- 

 delphia. 



Alexander Dallas had the decorating 

 for the policemen's ball, an elaborate 

 affair of recent date. 



Ryan & Powers have the contract for 

 flowers for the automobile show, which 

 began here March 10. 



AI^ANY, N. Y. 



Frederick Danker, the well known 

 Albany florist, was honored at the mid- 

 winter meeting of the Federation of 

 New York State Floral Clubs, held in 

 Ithaca. Mr. Danker attended the meet- 

 ing as a representative of the Albany 

 Florists' Club and was appointed to 

 serve on a committee to prepare a prize 

 list for the florists' department at the 

 Syractise fair next September. Other 

 members of the Albany Florists' Club 

 who attended the Ithaca meeting in- 

 cluded Fred Henkes, of Newtonville, a 

 former president, and Joseph Traudt, a 

 retailer of Canajoharie. 



Cincinnati, O. — ^J. A. Peterson has con- 

 tracted for the erection of additional 

 greenhouses on McHenry road, Price 

 Hill. The work will cost about $1,400. 



Albion, N. Y.— The Burt Olney Green- 

 houses, which were closed during the 

 winter, have been started. Tomato 

 plants for farmers' canning crops will 

 be grown. 



Ashtabula, O. — The Ashtabula Green- 

 house Co., a corporation, has been dis- 

 solved after being in existence five 

 years. P. C. Remick, a stockholder, and 

 Archie Ticknor, will conduct the busi- 

 ness under a partnership plan. The 

 property consists of five acres of land, 

 of which about one-fourth is under 

 glass. 



The Florist Demands 

 True Quality 



McCray Refrigerators are and have long been in use'by Florists 

 whojunderstand the value of quality — who know that McCray 

 Refrigerators have True Quality built in them. 



" £ For a third ofja century, McCray Refrigerators have been built on this 

 basis. Thousands of satisfied owners are proof that McCray Refrigerators 

 combine convenience and design with sound principles of construction and 

 that first-class materials and workmanship enter into the McCray. 



FLORIST 



Refrigerators 



arejbest because they aretmade to conserve flowers and at the same time 

 give proper display to floral goods. In appearance, the McCray will make 

 any florist's store more attractive. Viewed solely from the selling end, the 

 McCray has superior qualities — for it aids in selling flowers and at the 

 same time puts ajstop to waste from spoilage. 



0fjf Catalogue illustrating various models of McCray Refrigerators 

 * — for Florists will gladly be sent to your address. 

 Just.write us for it: No. 74 for Florists; No. 94 for Residences. 



"REFRIGERATORS FOR ALL PURPOSES" 



McCray Refrigerator Co. 



988 Lake Street Kendallville, Indiana 



Salcurooms in all principal cities 



