Mabch 13, 1919; 



The Florists^ Review 



Sphagnum Moss 



The cleanest and best quality of Sphagnum Moss that has ever 

 come into this market. This moss was originally for Red Cross work 

 overseas. Write for prices. 



- Freesias 



The Freesias are now at their best. We have a large quantity of 

 Mr. Rudolph Fischer's Splendens, in assortment of magnificent 

 shades; also his pure white Fischerii, which is an improved Purity. 



• • ■ . . . . »' ■ **'rv^ ■■ 



Cut Flowers 



Stock is coming in good shape for shipping. We can supply 

 DAFFODILS, DUTCH HYACINTHS, CARNATIONS, VIOLETS, 

 MARIGOLDS and all other seasonable flowers. % 



WE CARRY A FULL LINE OF SUPPUES 



WALTER ARMACOST & CO. 



221 East 4th Street w. cio.. su.da,. Los Angeles^ CaL 



Mention The ReTlew when you write. 



1^ to 1^4 to 1 to 

 2-in. up. l^a-in. 1'4-in. 



GLADIOLI 



P>n*ma, best pink S3.00 



America 2.00 



Chicaco White 3.00 



Princepine 3.00 



AuirusU 2.00 



Qlory of Holland 



Browii Bulb Ranch, "^^X!" 



. ^MADtlea Tke Bcvtew wban yoa write. 



$2.25 



2.50 

 2.50 

 1.50 

 3.00 



$1.50 

 1.00 

 1.70 

 2.00 

 1.00 

 2.00 



Buy your bulbs from tbe grower 



I can save you money on Fr««ala, Gla- 

 dloins. White and Yellow Calla and other 

 bulbs. 



WM. MONTGOMERY, 



Santa Cruz, Gal. 



Mention The BeTle w when you write. 



thrive in southern California, and Mr. 

 Wright's growers have been especially 

 successful. 



The writer does not often assume the 

 role of prophet, and is not in the habit 

 of saying "I told you so," but when 

 S. Purdie said he and Oscar Schneider 

 had just about tripled the business of a 

 .vear ago he felt like it. Constantly get- 

 ting after it and treating the customers 

 right have put these young men in the 

 position of holding an excellent business. 



The monthly meeting of the Florists' 

 Club was held March 11. 



Arthur Gleave, of Santa Barbara, is a 

 visitor this week. 



C. Gutting, of the Superior Nursery 

 Co., has won his appeal in the Superior 

 '^ourt against a decision in the lower 

 <^ourt in an action he brought for breach 

 of contract against some Japanese ^ow- 

 ^rs. The dispute started over tftmato 

 plants. H. R. R. 



S. MURATA & CO 



OldMt and Most Experienced Shippers in Soatliern California 



380-386 So. Los Angeles St., LOS ANGELES, CAL. 



WE NEVER MISS 



Mention The Herlew wbwt yon writa. 



SAK FRAXCISOO. 



The Market. 



To what extent the observance of 

 Lent will affect the demand for cut 

 flowers remains to be seen, but it can- 

 not be said there was a slump in the 

 market the first morning. As a matter 

 of fact, everything cleaned up closely 

 and more flowers could have' been dis- 

 posed of to good advantage. For in- 

 stance, a telephone call at 9 o'clock in- 

 quiring for stock found one of the larg- 

 est handlers of roses without a dozen in 

 the house, and a tour of the wholesale 



OWN ROOT 



FIELD GROWN 



Howard Rose Co. 



H«m«t, B Califoniia 



district after the morning rush failed 

 to reveal more than a few bunches of 

 freesias, scattering lots of carnations, 

 a few roses and only small quantities 

 of other flowers. It was generally con- 

 ceded that more flowers were needed on 



