The Florists^ Review 



March 20, 1919. 



Mentton The B«Tlew when yoa write. 



PHILADELPHIA. 



The Market. 



The fear that haunts every buyer is 

 that somebody else buys cheaper. Were 

 it not for that fear, the buyers would 

 be happy, for the market is all in their 

 favor. Such a market a month ago 

 would have made them rich in no time; 

 as it is, they are doing nicely. 



Tliere is more demand for medium- 

 grade stock than for fancy flowers. Or- 

 chids and long-stemmed roses are not 

 sought. Carnations, sweet peas, daffo- 

 dils and ordinary grades of roses are 

 more popular. The end of the week was 

 much more active than the beginning, 

 wlien trading was listless. 



Beauties are rapidly coming into crop 

 again. The price has fallen and, be- 

 sides a good supply of fancies, there 

 are a few mediums and some shorts. 

 Cattleyas are ]dentiful. The indications 

 arc that they will remain so for a couple 

 of weeks and that the supply will de- 

 crease in April. Carnations fell away 

 during the caily jiart of the week. Tlie 

 market for them improved toward tlie 

 close. Whites advanced in price under 

 the influence of the demand for St. Pat- 

 rick's day. Sweet peas are still in fair 

 crop. They meet with a steady demand, 

 especially for well-grown stock. Single 

 violets sell moderately at low prices. 

 There is no demand for doubles. 



Daffodils are fine and sell well. There 

 are a number of varieties offered. Em- 

 peror is the most popular. There is a 

 heavy crop of callas, rather in excess of 

 the demand. There are a good many 

 ]ioor Easter lilies. When of good quality 

 they are preferred to callas. Snapdrag- 

 ons are overabundant. Larkspur has 

 made its appearance. Greens are sell- 

 ing well. 



Taken all in all, the market is good for 

 the season. Prices are much lower than 

 they have been during the winter. 



BERGER BROS. 



WHOLESALE FLORISTS 



Iris Tinsitana 



Iris Filifolia, Sweet Peas, Daffodils, Single Violets, 

 Callas, Easter Lilies, Carnations, Roses. 



SHIPPING ORDERS A SPECIALTY 



1225 Race St. PHILADELPHIA 



The A B C of the F. T. D. 



It was nearly 10 o'clock on the even- 

 ing of a meeting that had lasted two 

 hours. Ladies and members were get- 

 ting tired and fidgeting in their chairs 

 when Charles II. Grakelow took his place 

 on the platform. Usually one good 

 speaker is considered enough for a meet- 

 ing. This evening there were four. Three 

 had claimed the attention of the audi- 

 ence for two hours. To the fourth 

 was assigned the difficult task of holding 

 the attention of his hearers and of send- 

 ing them home in a happy frame of mind. 

 It looked like a difficult job. I looked 

 to see whether the speaker was fazed 

 — not a bit of it! Confidence, complete 

 confidence, was expressed in every word, 

 every gesture. I have always enjoyed 

 the speaking of Charles II. Grakelow. 

 The enjoyment dates back to the time 

 when a young man responded to the re- 

 quest of the then chairman of the club's 

 essay committee with an extremely 

 clever address that came as a delightful 

 surprise. 



But here was a difficult situation. 

 Would he be equal to it? The subject 

 was solid, the audience tired. Soon ap- 

 prehension disappeared; the crisis had 

 passed; all was well. 



But to the address. Mr. Grakelow laid 



Lavender and White Lilac 

 Daffodils - Fancy Peas 



AND ALL SEASONABLE FLOWERS 



Philadelphia Cut Flower Co. 



1517 Sansom Street, Philadelphia 

 We dose at 5 p. m. 



stress on two things: The importance of 

 making ])eople feel that 'Lhey coubl 

 "Say It with Flowers" to a frit-nd 

 anywhere. People did not know tlii'', 

 did not think of this; they must I'C 

 made to feel that a birthday or a -^ii'l 

 occasion in another city is just as ea-^ily 

 reached with fresh flowers at short no- 

 tice as in their own city. Teach people 

 this and results will follow. The otlicr 

 thing of importance is accuracy — i"'"' 

 rect spelling of name and especially 

 of address saves loss of time and of 

 flowers, and disappointment. Mr. Gral<e- 

 low instanced two streets in tins 

 city. One is Green street, 1600 north; 

 the other, Greene street, named after 

 the general of revolutionary times, is 

 in Germantown. How easy to confuse 

 them and how much motor chasing mi^jht 

 be saved by carefully spelling the naine 

 of the street! He gave a number of i"' 

 stances of mistakes made and how "e 



