Mabch 20, 1919. 



The Florists' Review 



49 



The florists wbose cards appear on tlie paces eaxryinm tbis head, are prepared to till orders 

 Irom other florists for local delivery on the usual basis. 





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^^As ye sow, so shall ye reap*^ 



We have sent out of our establishment from Oct. 10 to Nov. 10, inclusive, 207 telegraphic orders 



amounting to $1 .722.00 



We have received from Oct. 10 to Nov. 10, inclusive, 162 telegraphic orders amounting to 1 ,013.75 



Total F. T. D. business for one month $2,7:^.75 



We have sent out from Nov. 11 to Dec, 11, inclusive, 298 telegraphic orders amounting to 

 We have received from. Nov. 11 to Dec. 11, inclusive, 167 telegraphic orders amounting to 



•••••••< 



$1,432.00 

 . l,12t».00 



Total F. T. D. business for second month $2,552.00 



We have sent out from Dec. 11 to Jan. 11, inclusive, 423 telegraphic orders amounting to 

 We have receioe*/ f rom Dec. 11 to Jan. 11, inclusive, 276 telegraphic orders amounting to 



.$2,717.25 

 . 2.080.50 



Total F. T. D. business for third month $4,797.75 



We have sent out from Jan. 11 to Feb. 11, inclusive, 164 telegraphic orders amounting to 1,180.00 



We have received from Jan. 11 to Feb. 11, inclusive, 121 telegraphic orders amounting to 926.00 



Total F. T. D. business for fourth month $2,106.00 



Total F. T. D. Business October to November, inclusive, one month $ 2.7.35.75 



Total F. T. D. Business November to December, inclusive, one month... 2.552.00 



Total F. T. D. Business December to January, inclusive, one month 4,797.75 



Total F. T. D. Business January to February, inclusive, one month 2.10.').00 



Total F. T. D. Business for four months $12,191.50 



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Does it pay to join the F. T. D .? 



124 Tremont Street 

 BOSTON 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY, NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



The Spring Schedule. 



The spring schedule for our campaign 

 of advertising in magazines has been 

 settled and contracts placed as follows: 



Literary Digest, one page, March 22. 



Outlook, 200 lines, March 29. 



Red Book, 200 llnea, April. 



Collier's, half page, April 12. 



Hearst's. 200 lines, April. 



Literary Digest, one page, April 19. 



Cosmopolitan, 200 lines. May. 



Sunset, 200 lines. May. 



Everybody's, 200 lines, May. ^ ^ 



Quality Group — AUantic Monthly, Century. 

 Harper's, Review of Reviews, Scribner's. World's 

 Work, Munsey's, full page in colors, May. 



Collier's, half page. May 3. 



Literary Digest, two columns. May 17. 



MetropoUUn, full page in colors, June. 



American Magazine. 200 lines, June. 



The copy arranged for these adver- 

 tisements is most attractive and some 

 of it along lines not previously ex- 

 ploited. 



How to Hook Up. 



Certain of the advertisements will be 

 adapted to local newspaper advertising 

 and the promotion bureau now has in 

 preparation a series of new electrotypes 

 for use simultaneously with the issue of 



the magazine advertisements, all in- 

 tended to link up with the national pub- 

 licity. Eeaders of the magazines in 

 every locality will easily recognize the 

 connection, which is to the advantage 

 of all florists using the electrotypes. 



Three of these advertisements also 

 will be featured in a new series of slides 

 for use in the movies. The series will 

 also include suitable slides for Easter 

 and Memorial day. They will be of the 

 same high quality as to color and de- 

 sign as the set previously issued and 

 which is still in good demand, so much 

 so that our bureau has just placed an 

 order for an additional supply. 



Both slides and electrotypes will be 

 fully described in a broadside which is 

 to be sent out in a few days, but to be 

 sure that a copy will be received, flo- 

 rists are asked to make special request 

 of the secretary for a copy. 



Flat copies of the colored advertis- 

 ing pages, without printing on the back 

 and suitable for framing and display, 

 will also be mailed on request. 



Progress of the Fund. 



Florists must remember that this year 



FI WORTi, TEI 



CAMP BOWIE CANTONMENT 



Send all orders to 



DRUMM VdiA\ 



L CO. 



FORT WORTH, TEXAS 

 Baker Bros. 



Members Florists' 

 Telegraph Delivery 



Lang Floral & Nursery Co., DalIas,Tex. 



Write or wire headquarters for flowers for 

 Texas, Oklahoma, Louisiana. New Mexico. No 

 orders too large, none too small. 



Orders Tor TEXAS 



KERR The Florist, Houston, Tex. 



Member Florists' Telegraph Delivery 



SAN ANTONIO, TEXAS 



''^^''se^r^'^e EDWARD GREEN «...C.tMlSL 



Member Florists' TeleKiaph DeUvery. 



El Paso, Texas floral co. 



Ifembers Florists' Telegrmph Delivenr 



CORPUS CHRISTI. TEXAS 



