The Florists^ Review 



Mabch 20, 1919. 



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Pacific Coast Department 



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Seattle, Wash,— Tlie University of 

 "Washington is planting a forestry re- 

 serve which is expected to be one of the 

 largest in the world. Students taking 

 nursery courses will work in the reserve 

 and use it for working out practical 

 problems. 



BOY WILCOX GOES WEST. 



One of the most important deals in 

 the history of the trade in southern Cali- 

 fornia was consummated this week, 

 when Eoy F. Wilcox, of Council Bluffs, 

 la., purchased the greenhouses and nurs- 

 ery of Jacob Dieterich, of Montebello, 

 near Los Angeles, Cal. 



Mr. Wilcox is the eldest son of the 

 late J. F. Wilcox, of Council Bluffs. He 

 recently disposed of his interest in J. F. 

 Wilcox & Sons to his mother and broth- 

 ers and has been wintering in southern 

 California. He decided to locate per- 

 manently in the Los Angeles section and 

 his purchase assures that he will have 

 enough to do to keep him interested. In 

 addition to the large greenhouse estab- 

 lishment formerly the property of 

 Dieterich & Turner, but more recently 

 run individually by Mr. Dieterich, Mr. 

 Wilcox has .bought the large lath houses 

 and stock of palms, also the nursery 

 stock growing in the open air. The land 

 comprises some thirty-three and one- 

 half acres and is one of the most valu- 

 able greenhouse properties in southern 

 California. H. R. Richards. 



LOS ANGELES. 



The Market. 



During the earlier part of the week all 

 stock was arriving in better shape, with 

 the exception of violets, but a heavy 

 rain which fell March 13 will doubt- 

 less result in some damage and was too 

 late to help the violets much. Roses 

 are fine. Carnations are improving and 

 other sorts of smaller stock are good. 

 Bulbous stock has been on the short side 

 in comparison with other years, but 

 Emperor, the standby in late daffodils, 

 is helping out. Freesias continue to 

 come in, but they do not ship so well 

 as they did. Sweet peas are fine and 

 the price keeps up well for the time of 

 year. Retailers all rei)ort fair business, 

 and a fresh outbreak of influenza in 

 some of the adjacent territories makes 

 the shipping business more lively. Plu- 

 mosus and other greens continue scarce 

 and high in price. There is practically 

 no smilax to be had at any price. 



Various Notes." 



The sympathy of the trade and many 

 other friends goes out to Mr. Chisliolm, 

 representative of the Beverley Hills 

 Nursery, in the death of his brother-in- 

 law, Jake Woods, well known in sporting 

 circles here. Mr. Woods was instantly 

 killed when the truck he was driving 

 was struck by an airline car. His son, 

 who was riding with him, was unhurt, 

 but his sister-in-law was badly injured. 



At the meeting of the Los Angeles 

 Florists' Club, held March 11, the elec- 

 tion of officers resulted as follows: 

 President, F. R. Hills, to follow F. Bor- 

 den; treasurer, A. Goldenson, to follow 

 F. R. Hills; secretary, F. Borden, to fol- 



low H. R. Richards. There were present 

 A. Knopf, F. Borden, C. Groen, F. R. 

 Hills, A. Goldenson, J. Roller! and W. 

 Armacost, as members, and C. L. Wash- 

 burn, of Chicago, and J. Austin Shaw, 

 as visitors. A committee was appointed 

 to look into the matter of the place of 

 meeting and the arrangements for the 

 dinner. Mr. Washburn made an inter- 

 esting talk on the question of cost of 

 doing business. He said that while the 

 cost of production had gone ahead by 

 big leaps, the higher values and better 

 business conditions had more than equal- 

 ized matters, a statement that others 

 present seemed to agree to. Mr. Shaw 

 led a discussion on cooperation in work 

 of all kinds connected with the business 

 and his remarks were well received. W. 

 Armacost brought up the subject of 

 brands for flowers and an instructive 

 discussion followed with regard to stand- 

 ardizing flowers. Except from the point 

 of view of attendance, it was a good 

 meeting. 



The Redondo Floral Co. says that 

 business has again picked up since the 

 quiet time of a week or two ago. Mr. 

 Knopf says this is no doubt due in part 

 to the better class of stock coming in. 

 C. Lewis is putting in part of his time 

 on his chicken ranch, as a side issue. 



C. Navlet, of San Jose and San Fran- 

 cisco, is a visitor this week, being in the 

 market for all classes of stock. He pur- 



chased at least one car of nursery stock, 

 which he is shipping to hia nursery at 

 San Jose. 



Harry Hansen, formerly of the staff 

 of the Redondo Floral Co., is now with 

 the Broadway Florists. 



The purchase of the beautiful Catalina 

 island by a well known merchant has 

 been talked about a great deal and one 

 especially good thing has come of it. 

 The owner has decided that nature has 

 been there a long time working and the 

 landscape man must come second. Con- 

 servation of the native trees, shrubs and 

 flowers is the order, combined with 

 whatever new planting may be found 

 necessary. J. M. Grant, who has had a 

 good deal of forestry experience under 

 the government of this country and of 

 countries in Europe and Africa, has been 

 chosen to take charge of the island along 

 this line and there is little doubt that 

 the choice is a wise one. Trails, cheek 

 dams and other conservation methods 

 are to be adopted, the trails leading to 

 portions of the island that were formerly 

 inaccessible to the ordinary tourist 

 climber. All who know him will wish 

 Mr. Grant the best of success at his im- 

 portant post. 



Albert F. Amling, of Maywood, 111., 

 and Mrs. Amling have arrived at Orange, 

 Cal., where Mr. Amling has a sister. 

 E. C. Amling and family, of Chicago, 

 already were at Orange, where they took 



EASTER ORDERS 



Should be sent early this year, as the shortage of Easter Lilies will make 

 a greater demand for 



Callasy Peas, Daffodils, Roses, 

 Carnations and Stocks 



We have a record for filling rush orders, thereby living up to our motto: 

 The House of Quality and Service 



But under the circumstances we strongly advise that your orders be 

 sent early to prevent disappointment. 



L. A. FLORAL CO. 



FRED SPERRY, Manager 



236 E. Fourth Street LOS ANGELES, CAL. 



Long Distance Phone, Pico 518 



Mention 'I'be Keview when you write. 



Asparagus 



Plumosus Seed 



1 .000 seeds $1 .00 



Pound 7.50 



lO,00O and over to pound 



Dealers' prices on 5 pounds or more. 



Asparagus 



Sprengeri Seed 



1,000 seeds $0.75 



Pound 5.00 



10,000 to pound 



Dealers' prices on 6 pounds or more. 



Guaranteed Strong Germinating Qualities 



Plumostu Seedlings. .$8.00 per 1,000 I Sprengeri Seedlings .$6.00 per 1,000 



H. N. GAGE CO., Inc., Montebello, Cal. 



