30 



The Florists^ Review 



Apbil 10, 1919. 



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SECY YOUNG'S CORNER 



OFFICE: 1170 BROADWAY. NEW YORK 



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NATIONAL PUBLICITY CAMPAIGN. 



Magazine Advertising. 



In the June issue of the Metropolitan 

 magazine, which has a subscription cir- 

 culation of nearly half a million and 

 a readers' circulation of perhaps two 

 million more, will appear an insert page, 

 11x14 inches, in colors, featuring our 

 glass sign, ' ' Say It with Flowers, ' ' and 

 its use in a florist 's window. Two small 

 panels at the foot of the page will carry 

 the following legends: 



"If you would hare friends — be one. 



"REMEMBER: 



"The anniversaries, the birthdays, the events 

 that call for congratulations of your friends with 

 a token of flowers. What hurts quite as much as 

 the knowledge that 'someone' who should re- 

 member 'forgot all about it' this year? Ufe is 

 made sweeter by those friends who never for- 

 get. You will have such friends if you are one. 



"REMEMBER: 



"For flowers that will exactly express as liv- 

 ing, breathing messages, the words your heart 

 would dictate, go to the florist displaying the 

 sign, 'Say It with Flowers.' His afliliation as 

 a member of the Society of American Florists 

 gives him advantages that better fit him to serve 

 you. 



"Your local florist, within a few hours, can 

 deliver fresh flowers in any city or town in the 

 United States and Canada through the Florists' 

 Telegraph Delivery Service." 



Recognizing Support. 



This advertisement is intended as a 

 direct recognition of the support to the 

 campaign given by the many florists 

 who, through watchful interest, have 

 realized the immense amount of good 

 resulting from the efforts of the pub- 

 licity committees so far put forth, and 

 who have backed these efforts with lib- 

 eral subscriptions. 



It will pay any florist who has not 

 already provided himself with one or 

 the other of our signs to supply himself 

 without delay. The glass sign may be 

 had from the secretary for the small 

 amount of $2. This is a unit of four 

 decalcomanie signs for $1. A careful 

 reading of the lower legend quoted above 

 should show the reason for this sugges- 

 tion. 



Become a "real American florist," 

 Mr. Xonsubscriber. You surely have 

 the interests of the trade at heart, or 

 you would not be — in fact, could not be 

 —a florist. Join this movement for the 

 good of the business which is providing 

 your living. Send in your contribution 

 to the campaign fund — monthly pay- 

 ments, if you prefer — and join the grand 

 organization which is upholding and 

 protecting our industry. 



Mailing Broadside. 



Our promotion bureau is mailing to 

 the 14,000 florists on our mailing list a 

 broadside detailing the work of our 

 campaign, describing the various aids 

 for linking up with the national pub- 

 licity, and designed to increase interest 

 in our work. With it will be sent a 

 specimen of the magazine page referred 

 to in this article, subscription blanks, 

 and other matter. Any florist not re- 

 ceiving a copy of this broadside can 

 have one on application to this office. 



Recent Subscriptions. 



The following subscriptions have been 

 received and are in addition to those 



previously announced, annually for four 



years unless otherwise stated: 



Kretschmar Bros., West Nyack, N. Y..$ 2.00 



W. B. Glrvln, Leola, Pa. (1 yr.) lO.OO 



Frederic Carey, Kennett Square, Pa.. 10.00 



Mabel C. Lamborn, Philadelphia, Pa.. O.OO 

 B. Hammond Tracy, Inc., Wenham, 



Mass 25.00 



Elmer D. Smith, Adrian, Mich 25.00 



Charles Bond, Napervllle, 111. (1 yr.).. 30.00 

 Wellworth Farm Greenhouses, Down- 

 ers Grove, 111. (1 yr. ) 50.00 



Total $ 157.00 



Previously reported 34,445.50 



fir. Grand total $34,602..'iO 



John Young, Sec'y. 

 April 5, 1919. 



VARIOUS S. A. F. MATTERS. 



New Journal Mailed. 



The March number of the Journal of 

 the Society of American Florists was 

 sent out under second-class mailing priv- 

 ileges accorded by the postal authorities. 

 Any member who did not receive his 

 copy should communicate at once with 

 the secretary. This number contained 

 a full account of the midwinter meeting 

 of the executive board, with reports in 

 full, up-to-date news of the national 

 publicity campaign, a list of new mem- 

 bers, and other matter of interest to 

 members. 



A proposed amendment to the con- 

 stitution and by-laws is to be presented 

 to the convention in Detroit next Au- 

 gust, increasing the life membership 



fee to $50. Members in good standing 

 contemplating life membership will do 

 well to take notice of this and send in 

 their checks for $2.), the amount of the 

 fee at present, thus avoiding the possi- 

 bility of having to pay the higher rate 

 later on. 



The 1919 convention will open in Ar- 

 cadia hall, Detroit, Mich., August 19, 

 continuing through the two days follow- 

 ing. Indications point to a record- 

 breaking gathering. 



The Trade Exhibition. 



From inquiries already received, the 

 trade exhibition to be held in connec- 

 tion with the convention will surpatss 

 all previous exhibitions of this nature. 

 Floor plans will be sent out next month, 

 but prospective exhibitors should not 

 wait for the plans before making reser- 

 vations. There will be no preferred 

 locations in Arcadia hall, as the ex- 

 hibition will be staged and the business 

 sessions held on the same floor. The 

 space rental has not been increased, and 

 is the same as charged at previous ex- 

 hibitions — 40 cents per square foot. 

 Among the early applicants for large 

 blocks of space are the A. L. Randall 

 Co., Chicago; Joseph G. Neidinger Co., 

 Philadelphia; Ove Gnatt Co., La Porte, 

 Ind.; A. Henderson & Co., Chicago; John 

 A. Evans Co., Richmond, Ind.; Poehl- 

 mann Bros. Co., Chicago; S. S. Pennock 

 Co., Philadelphia, and Schloss Bros., Rib- 

 bons, Inc., New York. 



To facilitate arrangements, orders for 

 space should be sent in now. This will 

 be a phenomenal convention, with many 

 new features to attract trade visitors 

 from all sections of the country, and 

 it will pay exhibitors to take liberal 

 space. John Young, Sec'y. 



RUST ON CARNATIONS. 



Our carnations, especially the red va- 

 riety called The Herald, are getting cov- 

 ered with rust. Please tell us what to 

 do for the rust and where the material 

 can be purchased, with directions for its 

 use. S. B. —111. 



Bordeaux mixture, which you can ob- 

 tain at any seed store, will help you to 

 keep down the rust. Apply it thoroughly 

 after having picked off the leaves most 

 affected. 



and red cedar posts. All but the top 

 four inches is filled in with cinders. 

 We change the soil each season, the 

 same as is done with raised benches. To 

 build your beds twenty-four to thirty 

 inches high, you will need a lot of cin- 

 ders. You probably will have trouble in 

 keeping the sides up, unless you set your 

 posts quite deep. We consider fourteen 

 to eighteen inches the most desirable 

 height, everything considered. 



A. F. J. B. 



SOLID CARNATION BEDS. 



I would like a little information on 

 making up solid beds to grow carnations, 

 with sides of either lumber or concrete, 

 two or two and one-half feet high. If 

 filled with ashes as drainage, how far 

 up is it necessary to put the ashes? Or 

 is the whole space filled with soil, with 

 onlv a little drainage at the bottom I 



W. G.— Can. 



We build our beds twelve to fourteen 

 inches high, using pecky cypress boards 



CARNATIONS IN MISSOURI. 



Longview Farm, at Lees Summit, Mo., 

 is the property of R. A. Long. C. J. 

 Tucker is manager. The farm has been 

 famous for its pure-bred Duroc Jersey 

 hogs, but it is rapidly coming to the 

 front in another sphere, that in which 

 the readers of The Review principally 

 are interested. The greenhouses at 

 Longview Farm are of modern construc- 

 tion and in apple-pie order. The accom- 

 panying illustration shows one of the 

 houses devoted to carnations and its 

 condition speaks for itself. Growers 

 will be interested in the sweet pea plants 

 spaced at intervals in the carnation 



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